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Leverage Social Media for Student Engagement                                 tom@redroverhq.com
Tom Krieglstein @tomkrieglstein
Dance Floors
N0       5                0N   1   2   3   4   5    Bad Dance        Good Dance
Good CampusN0       5                0N   1   2   3   4   5    Bad Dance        Good Dance
LeadershipOpportunity          Good CampusN0       5                0N   1   2   3   4   5    Bad Dance        Good Dance
National Survey on Student Engagement             60-84%     of students will never participate      in a college sponsore...
The Steps
The Steps1) Introduce Yourself
The Steps1) Introduce Yourself2) Introduce People To Each Other
The Steps1) Introduce Yourself2) Introduce People To Each Other           relevant3) Make Small   V   Groups
The Steps1) Introduce Yourself2) Introduce People To Each Other           relevant3) Make Small   V   Groups4) Get Out Of ...
Connect Them:
Connect Them:
Great Dance              Great Campus
No
No   Yes
Web 1.0
Web 2.0
Web 1.0   Web 2.0
Broadcaster   Converser   Connector
Q:   How Many Facebook Pages         Do You Manage?
Broadcaster   Converser   Connector
Broadcaster   Converser   Connector
Broadcaster   Converser   Connector
facebook.wvu.edu
Q: What Stage is Your School’s      Facebook Usage?
Recommendations
Recommendations• Be Human / Add a Face / Enlist “Hosts”
Recommendations• Be Human / Add a Face / Enlist “Hosts”• User Generated Content
Recommendations• Be Human / Add a Face / Enlist “Hosts”• User Generated Content• Elicit Conversations (Don’t Own Them)
Recommendations• Be Human / Add a Face / Enlist “Hosts”• User Generated Content• Elicit Conversations (Don’t Own Them)• Li...
Limitations
Limitations• Facilitating Relationships
Limitations• Facilitating Relationships• Individual Analytics
Limitations• Facilitating Relationships• Individual Analytics• Top Down Control
Limitations• Facilitating Relationships• Individual Analytics• Top Down Control• Relevancy
QUESTIONS thoughts?  feelings?
Q:   How Many Twitter Accounts          Do You Manage?
Broadcaster   Converser   Connector
Broadcaster   Converser   Connector
Broadcaster   Converser   Connector
#MaristMonday
Ed CabellonBridgewater State University      @EdCabellon
Professional Development         #SAchat
Recommendations
Recommendations• Be Human / Add a Face
Recommendations• Be Human / Add a Face• Engage Your Audience (@, #, RT, #FF)
Recommendations• Be Human / Add a Face• Engage Your Audience (@, #, RT, #FF)• Experiment
Limitations
Limitations• Facilitating Relationships
Limitations• Facilitating Relationships• Individual Analytics
Limitations• Facilitating Relationships• Individual Analytics• Top Down Control
Limitations• Facilitating Relationships• Individual Analytics• Top Down Control• Relevancy
QUESTIONS?  thoughts?   feelings?
http://donnyjenkins.wordpress.com
Recommendations
Recommendations• Support Students Setting Up Blogs
Recommendations• Support Students Setting Up Blogs• Display Blogs (so they can nd each other)
Recommendations• Support Students Setting Up Blogs• Display Blogs (so they can nd each other)
Recommendations• Support Students Setting Up Blogs• Display Blogs (so they can nd each other)• Promote The Best Ones
Recommendations• Support Students Setting Up Blogs• Display Blogs (so they can nd each other)• Promote The Best Ones• Give...
Limitations
Limitations• Facilitating Relationships
Limitations• Facilitating Relationships• Individual Analytics
Limitations• Facilitating Relationships• Individual Analytics• Technical Coordination
Limitations• Facilitating Relationships• Individual Analytics• Technical Coordination• Relevancy
Broadcaster   Converser   Connector
Current Student Engagement Level                40%                 max*NSSE 2005
Student Apathy is a Huge Problem                                                meh   .                               60% ...
Tinto, Astin, and Barefoot Agree  Beyond financial concerns,          the #1 reason        30% of studentsdrop out within ...
There is Massive Social Integration Online
But it’s Hard to Coordinate & Measure                                                       Excited            Let’s Play ...
tom@redroverhq.comwww.redroverhq.com
Leveraging Social Media For Increased Student Engagement
Leveraging Social Media For Increased Student Engagement
Leveraging Social Media For Increased Student Engagement
Leveraging Social Media For Increased Student Engagement
Leveraging Social Media For Increased Student Engagement
Leveraging Social Media For Increased Student Engagement
Leveraging Social Media For Increased Student Engagement
Leveraging Social Media For Increased Student Engagement
Leveraging Social Media For Increased Student Engagement
Leveraging Social Media For Increased Student Engagement
Leveraging Social Media For Increased Student Engagement
Leveraging Social Media For Increased Student Engagement
Leveraging Social Media For Increased Student Engagement
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Leveraging Social Media For Increased Student Engagement

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Transcript of "Leveraging Social Media For Increased Student Engagement"

  1. 1. Leverage Social Media for Student Engagement tom@redroverhq.com
  2. 2. Tom Krieglstein @tomkrieglstein
  3. 3. Dance Floors
  4. 4. N0 5 0N 1 2 3 4 5 Bad Dance Good Dance
  5. 5. Good CampusN0 5 0N 1 2 3 4 5 Bad Dance Good Dance
  6. 6. LeadershipOpportunity Good CampusN0 5 0N 1 2 3 4 5 Bad Dance Good Dance
  7. 7. National Survey on Student Engagement 60-84% of students will never participate in a college sponsored activity.
  8. 8. The Steps
  9. 9. The Steps1) Introduce Yourself
  10. 10. The Steps1) Introduce Yourself2) Introduce People To Each Other
  11. 11. The Steps1) Introduce Yourself2) Introduce People To Each Other relevant3) Make Small V Groups
  12. 12. The Steps1) Introduce Yourself2) Introduce People To Each Other relevant3) Make Small V Groups4) Get Out Of The Way
  13. 13. Connect Them:
  14. 14. Connect Them:
  15. 15. Great Dance Great Campus
  16. 16. No
  17. 17. No Yes
  18. 18. Web 1.0
  19. 19. Web 2.0
  20. 20. Web 1.0 Web 2.0
  21. 21. Broadcaster Converser Connector
  22. 22. Q: How Many Facebook Pages Do You Manage?
  23. 23. Broadcaster Converser Connector
  24. 24. Broadcaster Converser Connector
  25. 25. Broadcaster Converser Connector
  26. 26. facebook.wvu.edu
  27. 27. Q: What Stage is Your School’s Facebook Usage?
  28. 28. Recommendations
  29. 29. Recommendations• Be Human / Add a Face / Enlist “Hosts”
  30. 30. Recommendations• Be Human / Add a Face / Enlist “Hosts”• User Generated Content
  31. 31. Recommendations• Be Human / Add a Face / Enlist “Hosts”• User Generated Content• Elicit Conversations (Don’t Own Them)
  32. 32. Recommendations• Be Human / Add a Face / Enlist “Hosts”• User Generated Content• Elicit Conversations (Don’t Own Them)• Link (Uno cial Groups / Digital Identities)
  33. 33. Limitations
  34. 34. Limitations• Facilitating Relationships
  35. 35. Limitations• Facilitating Relationships• Individual Analytics
  36. 36. Limitations• Facilitating Relationships• Individual Analytics• Top Down Control
  37. 37. Limitations• Facilitating Relationships• Individual Analytics• Top Down Control• Relevancy
  38. 38. QUESTIONS thoughts? feelings?
  39. 39. Q: How Many Twitter Accounts Do You Manage?
  40. 40. Broadcaster Converser Connector
  41. 41. Broadcaster Converser Connector
  42. 42. Broadcaster Converser Connector
  43. 43. #MaristMonday
  44. 44. Ed CabellonBridgewater State University @EdCabellon
  45. 45. Professional Development #SAchat
  46. 46. Recommendations
  47. 47. Recommendations• Be Human / Add a Face
  48. 48. Recommendations• Be Human / Add a Face• Engage Your Audience (@, #, RT, #FF)
  49. 49. Recommendations• Be Human / Add a Face• Engage Your Audience (@, #, RT, #FF)• Experiment
  50. 50. Limitations
  51. 51. Limitations• Facilitating Relationships
  52. 52. Limitations• Facilitating Relationships• Individual Analytics
  53. 53. Limitations• Facilitating Relationships• Individual Analytics• Top Down Control
  54. 54. Limitations• Facilitating Relationships• Individual Analytics• Top Down Control• Relevancy
  55. 55. QUESTIONS? thoughts? feelings?
  56. 56. http://donnyjenkins.wordpress.com
  57. 57. Recommendations
  58. 58. Recommendations• Support Students Setting Up Blogs
  59. 59. Recommendations• Support Students Setting Up Blogs• Display Blogs (so they can nd each other)
  60. 60. Recommendations• Support Students Setting Up Blogs• Display Blogs (so they can nd each other)
  61. 61. Recommendations• Support Students Setting Up Blogs• Display Blogs (so they can nd each other)• Promote The Best Ones
  62. 62. Recommendations• Support Students Setting Up Blogs• Display Blogs (so they can nd each other)• Promote The Best Ones• Give Them Their Content
  63. 63. Limitations
  64. 64. Limitations• Facilitating Relationships
  65. 65. Limitations• Facilitating Relationships• Individual Analytics
  66. 66. Limitations• Facilitating Relationships• Individual Analytics• Technical Coordination
  67. 67. Limitations• Facilitating Relationships• Individual Analytics• Technical Coordination• Relevancy
  68. 68. Broadcaster Converser Connector
  69. 69. Current Student Engagement Level 40% max*NSSE 2005
  70. 70. Student Apathy is a Huge Problem meh . 60% uninvolved*NSSE 2005
  71. 71. Tinto, Astin, and Barefoot Agree Beyond financial concerns, the #1 reason 30% of studentsdrop out within their first year is because they don’t Second Ye Ahh! ar get socially integrated into the institution. First Year
  72. 72. There is Massive Social Integration Online
  73. 73. But it’s Hard to Coordinate & Measure Excited Let’s Play About Soccer Graduation! Adams Hall Meetup in the Quad? Official Class of 2013 Anyone in Chem101? We Love I’m new. Pugs My Life In College Anyone Thein my class into Accafellas comics? Music
  74. 74. tom@redroverhq.comwww.redroverhq.com
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