DFT - Navy MWR
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DFT - Navy MWR

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DFT - Navy MWR DFT - Navy MWR Presentation Transcript

  • Dance Floor TheorySolving Single-Sailor Apathy
  • Dance Floor TheorySolving Single-Sailor Apathy
  • Dance Floor TheorySolving Single-Sailor Apathy
  • Which is the Better Dance?A B
  • Which is the Better Dance?A B
  • Which is the Better Dance?A B
  • Which is the Better Dance?A B
  • Which is the Better Dance?A B
  • Which is the Better Dance?A B
  • Which is the Better Dance?A B
  • Which is the Better Dance?A B
  • Which is the Better Dance?A B
  • Which is the Better Dance?A B
  • Where are the “Easiest to Retrieve” Memories?
  • =
  • =
  • ==
  • ==
  • BetterDance
  • Better BetterDance Brain
  • Better Better BetterDance Brain Navy
  • Relationships Feelings Emotions Caring
  • Relationships Feelings Emotions Caring Is increasing these themes dangerous for the Navy?
  • Dance Floors and Naval Bases act theSAME WAY.
  • The Dance Floor
  • The Dance Floor
  • The Dance Floor
  • N 1 2 3 4 5Engagement
  • N 1 2 3 4 5Engagement
  • N 1 2 3 4 5Engagement
  • groupsANYWHERE act theSAME WAY
  • N 1 2 3 4 5
  • 80-95%of Single-Soldiers willnever participate in a sponsored activity. 2005 Leisure Needs Survey
  • N0 5 Text N 0 1 2 3 4 5 Bad Dance Good Dance
  • Good BaseN0 5 Text N 0 1 2 3 4 5 Bad Dance Good Dance
  • Leadership Opportunity Good BaseN0 5 Text N 0 1 2 3 4 5 Bad Dance Good Dance
  • 5 4 3 2 { 180% - 95% Apathy
  • OUR GOAL 5 4 3 2 1 (N)Apathy
  • 5 4 3 2meh. 1 (N)Apathy
  • 5 4 3hmmm . . . 2 1 (N)Apathy
  • 5 4 what’s init for me? 3 2 1 (N)Apathy
  • What am I 5capable of? 4 3 2 1 (N)Apathy
  • What’s next for me? 5 4 3 2 1
  • How can I help? 5 4 3 2 1
  • { 5 4 Current 3Engagement 2 1 (N)Apathy
  • { 5 4 Current 3Engagement 2 1 Apathy
  • { 5 4 Current 3 Engagement 2 { 1 meh.80% - 95% Apathy
  • 5Our Goal 4 3 2 1 Apathy
  • 5Our Goal 4 3 hmmm . . . 2 1 Apathy meh.
  • 5Our Goal 4 3 hmmm . . . 2 1 X+1 Apathy meh.
  • Maybe it’s not about marketing.
  • Increasing Relationships
  • Increasing Relationships Blender Events
  • THE RED BALL PROJECT
  • The Rules
  • The Rules- Bring It To Them
  • The Rules- Bring It To Them- Positive Reaction
  • The Goal: ApathyCONFUSE 80-95% 1 2 3 4 5
  • The Goal: ApathyCONFUSE 80-95% SCARE 1 2 3 4 5
  • The Rules- Bring It To Them- Positive Reaction- Connect The Dots
  • The Rules- Bring It To Them- Positive Reaction- Connect The Dots
  • The Rules- Bring It To Them- Positive Reaction- Connect The Dots- It’s Cheap!
  • The Rules- Bring It To Them- Positive Reaction- Connect The Dots
  • The Rules- Bring It To Them- Positive Reaction- Connect The Dots- It’s Cheap!
  • The Rules- Bring It To Them- Positive Reaction- Connect The Dots- It’s Cheap!
  • The Rules- Bring It To Them- Positive Reaction- Connect The Dots- It’s Cheap!
  • Anything is fun with... Numbers & Relationships
  • #1 - clearly alone
  • #1 - clearly alone#2 - joins in...but
  • #1 - clearly alone#2 - joins in...but#2 - for laughs
  • #3 - joins in...and
  • #3 - joins in...and they multiple...
  • #3 - joins in...and they multiple...EXPONENTIALLY
  • THE TIPPING POINT
  • Will Follow 70%THE TIPPING POINT
  • Will Follow20% 70%THE TIPPING POINT
  • Will Follow 10%20% 70%THE TIPPING POINT
  • Will Follow 10% STOP BEING20% #1 70% START BEING #3THE TIPPING POINT
  • Find AParade AndSupport It
  • X+1“The Moment”
  • X+1“The Moment”
  • Leadership Opportunity Good BaseN0 5 Text N 0 1 2 3 4 5 Bad Dance Good Dance
  • No
  • No Yes
  • The Steps
  • The Steps1) Introduce Yourself
  • The Steps1) Introduce Yourself2) Introduce People To Each Other
  • Focus Less on the event and more on theintroductions at the event.
  • The Steps1) Introduce Yourself2) Introduce People To Each Other3) Make Small Groups
  • If we don’t introducethem around something positive -They will meetover beer.
  • The Steps1) Introduce Yourself2) Introduce People To Each Other3) Make Small Groups4) Get Out Of The Way
  • Connect them:
  • Connect them:
  • Connect them:
  • Connecting You
  • Connect them:
  • Connect them:
  • Connect them:
  • Connect them:
  • Connect them:
  • GREAT DANCE
  • GREAT DANCE GREAT BASE
  • GREAT DANCEGREAT BASE
  • Be the spatula
  • One Thing?
  • One Thing?
  • You
  • NewEn ergy
  • You (only bigger)
  • Yay!
  • Yay! Text
  • meh.Yay!
  • Oh my Text
  • Yay!
  • Yay!tom@redroverhq.com @tomkrieglstein
  • Dance Floor Theorytom@redroverhq.com @tomkrieglstein
  • Dance Floor Theorytom@redroverhq.com @tomkrieglstein
  • Dance Floor Theorytom@redroverhq.com @tomkrieglstein