Dance Floor  Theory
Dance Floor  Theory
Dance Floor  Theory
Which is the Better Dance?A                                B
Which is the Better Dance?A                                B
Which is the Better Dance?A                                B
Which is the Better Dance?A                                B
Which is the Better Dance?A                                B
Which is the Better Dance?A                                B
Which is the Better Dance?A                                B
Which is the Better Dance?A                                B
Which is the Better Dance?A                                B
Which is the Better Dance?A                                B
Where are the “Easiest to Retrieve” Memories?
==
==
==
BetterDance
Better   BetterDance    Brain
Better   Better   BetterDance    Brain    Campus
Dance Floors      andCollege Campuses     act the SAME WAY.
The Dance Floor
The Dance Floor
The Dance Floor
N      1     2   3   4   5Engagement
groupsANYWHERE  act theSAME WAY
N   1   2   3   4   5
60-84%of students will neverparticipate in a college  sponsored activity.                           NSSE 2005
N0       5                Text   N                       0   1   2   3   4   5    Bad Dance              Good Dance
Good CampusN0       5                Text   N                       0   1   2   3   4   5    Bad Dance              Good D...
Leadership    Opportunity                         Good CampusN0        5                  Text   N                        ...
5              4              3              2        {              160% - 84%            Apathy
OUR GOAL   5           4           3           2           1       (N)Apathy
5          4          3          2meh.          1       (N)Apathy
5                4                3hmmm . . .                2                1             (N)Apathy
5             4 what’s init for me?   3             2             1     (N)Apathy
What am I     5capable of?              4              3              2              1    (N)Apathy
What’s next for me?      5      4      3      2      1
How can I  help?  5  4  3  2  1
{                    5                    4 Current            3Engagement                    2                    1      ...
{                 5                 4  Current        3Engagement       2                 1             Apathy
{                        5                        4         Current        3       Engagement       2            {        ...
5  4  3  2  1Apathy
5             4             3             2Our Goal     1  X+1 moment           Apathy
5                        4                        3           hmmm . . .                        2Our Goal                1...
Maybe it’s not about marketing.
Increasing Relationships
Increasing Relationships     Blender Events
THE RED BALL PROJECT
The Rules
The Rules- Bring It To Them
The Rules- Bring It To Them- Positive Reaction
The Goal:            ApathyCONFUSE 60-84%              1              2              3              4              5
The Goal:            ApathyCONFUSE 60-84% SCARE        1              2              3              4              5
The Rules- Bring It To Them- Positive Reaction- Connect The Dots
The Rules- Bring It To Them- Positive Reaction- Connect The Dots
The Rules- Bring It To Them- Positive Reaction- Connect The Dots- It’s Cheap!
Anything is fun with...            Numbers &            Relationships
#1 - clearly alone
#1 - clearly alone#2 - joins in...but
#1 - clearly alone#2 - joins in...but#2 - for laughs
#3 - joins in...and
#3 - joins in...and they multiple...
#3 - joins in...and they multiple...EXPONENTIALLY
THE TIPPING POINT
Will Follow        70%THE TIPPING POINT
Will Follow20%        70%THE TIPPING POINT
Will Follow   10%20%         70%THE TIPPING POINT
Will Follow   10%                 STOP BEING20%                           #1         70%           START BEING            ...
Find  AParade AndSupport  It
X+1“The Moment”
X+1“The Moment”
Leadership    Opportunity                         Good CampusN0        5                  Text   N                        ...
No
No   Yes
The Steps
The Steps1) Introduce Yourself
YOUR STATE
YOUR STATE   Your state has 3 parts:
YOUR STATE   Your state has 3 parts:                    Thoughts
YOUR STATE   Your state has 3 parts:                    Thoughts                    Emotions
YOUR STATE   Your state has 3 parts:                    Thoughts                    Emotions                   Physiology
YOUR STATE             Your State = Your Outcome
YOUR STATE
YOUR STATE      Dancing
YOUR STATE             Dancing             Kissing
YOUR STATE             Dancing              Kissing             In Class
YOUR STATE
YOUR STATE              Change                1             Change all                3
The Steps1) Introduce Yourself2) Introduce People To Each Other
Focus Less on      the event        and    more on theintroductions at the      event.
The Steps1) Introduce Yourself2) Introduce People To Each Other3) Make Small Groups
The Steps1) Introduce Yourself2) Introduce People To Each Other3) Make Small Groups4) Get Out Of The Way
Connect them:
Connect them:
Connect them:
Connecting You
Connect them:
Connect them:
Connect them:
Connect them:
Connect them:
GREAT DANCE
GREAT DANCE        GREAT CAMPUS
GREAT DANCEGREAT CAMPUS
Be the spatula
You
NewEn ergy
You (only bigger)
Yay!
Yay!       Text
meh.Yay!
Oh my    Text
Yay!
Yay!tom@redroverhq.com  @tomkrieglstein
Dance Floor  Theorytom@redroverhq.com  @tomkrieglstein
Dance Floor  Theorytom@redroverhq.com  @tomkrieglstein
Dance Floor  Theorytom@redroverhq.com  @tomkrieglstein
Dance Floor Theory - How To Solve Apathy
Dance Floor Theory - How To Solve Apathy
Dance Floor Theory - How To Solve Apathy
Dance Floor Theory - How To Solve Apathy
Dance Floor Theory - How To Solve Apathy
Dance Floor Theory - How To Solve Apathy
Dance Floor Theory - How To Solve Apathy
Dance Floor Theory - How To Solve Apathy
Dance Floor Theory - How To Solve Apathy
Dance Floor Theory - How To Solve Apathy
Dance Floor Theory - How To Solve Apathy
Dance Floor Theory - How To Solve Apathy
Dance Floor Theory - How To Solve Apathy
Dance Floor Theory - How To Solve Apathy
Dance Floor Theory - How To Solve Apathy
Dance Floor Theory - How To Solve Apathy
Dance Floor Theory - How To Solve Apathy
Dance Floor Theory - How To Solve Apathy
Dance Floor Theory - How To Solve Apathy
Dance Floor Theory - How To Solve Apathy
Dance Floor Theory - How To Solve Apathy
Dance Floor Theory - How To Solve Apathy
Dance Floor Theory - How To Solve Apathy
Dance Floor Theory - How To Solve Apathy
Dance Floor Theory - How To Solve Apathy
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Dance Floor Theory - How To Solve Apathy

  1. 1. Dance Floor Theory
  2. 2. Dance Floor Theory
  3. 3. Dance Floor Theory
  4. 4. Which is the Better Dance?A B
  5. 5. Which is the Better Dance?A B
  6. 6. Which is the Better Dance?A B
  7. 7. Which is the Better Dance?A B
  8. 8. Which is the Better Dance?A B
  9. 9. Which is the Better Dance?A B
  10. 10. Which is the Better Dance?A B
  11. 11. Which is the Better Dance?A B
  12. 12. Which is the Better Dance?A B
  13. 13. Which is the Better Dance?A B
  14. 14. Where are the “Easiest to Retrieve” Memories?
  15. 15. ==
  16. 16. ==
  17. 17. ==
  18. 18. BetterDance
  19. 19. Better BetterDance Brain
  20. 20. Better Better BetterDance Brain Campus
  21. 21. Dance Floors andCollege Campuses act the SAME WAY.
  22. 22. The Dance Floor
  23. 23. The Dance Floor
  24. 24. The Dance Floor
  25. 25. N 1 2 3 4 5Engagement
  26. 26. groupsANYWHERE act theSAME WAY
  27. 27. N 1 2 3 4 5
  28. 28. 60-84%of students will neverparticipate in a college sponsored activity. NSSE 2005
  29. 29. N0 5 Text N 0 1 2 3 4 5 Bad Dance Good Dance
  30. 30. Good CampusN0 5 Text N 0 1 2 3 4 5 Bad Dance Good Dance
  31. 31. Leadership Opportunity Good CampusN0 5 Text N 0 1 2 3 4 5 Bad Dance Good Dance
  32. 32. 5 4 3 2 { 160% - 84% Apathy
  33. 33. OUR GOAL 5 4 3 2 1 (N)Apathy
  34. 34. 5 4 3 2meh. 1 (N)Apathy
  35. 35. 5 4 3hmmm . . . 2 1 (N)Apathy
  36. 36. 5 4 what’s init for me? 3 2 1 (N)Apathy
  37. 37. What am I 5capable of? 4 3 2 1 (N)Apathy
  38. 38. What’s next for me? 5 4 3 2 1
  39. 39. How can I help? 5 4 3 2 1
  40. 40. { 5 4 Current 3Engagement 2 1 (N)Apathy
  41. 41. { 5 4 Current 3Engagement 2 1 Apathy
  42. 42. { 5 4 Current 3 Engagement 2 { 1 meh.60% - 84% Apathy
  43. 43. 5 4 3 2 1Apathy
  44. 44. 5 4 3 2Our Goal 1 X+1 moment Apathy
  45. 45. 5 4 3 hmmm . . . 2Our Goal 1 X+1 moment Apathy meh.
  46. 46. Maybe it’s not about marketing.
  47. 47. Increasing Relationships
  48. 48. Increasing Relationships Blender Events
  49. 49. THE RED BALL PROJECT
  50. 50. The Rules
  51. 51. The Rules- Bring It To Them
  52. 52. The Rules- Bring It To Them- Positive Reaction
  53. 53. The Goal: ApathyCONFUSE 60-84% 1 2 3 4 5
  54. 54. The Goal: ApathyCONFUSE 60-84% SCARE 1 2 3 4 5
  55. 55. The Rules- Bring It To Them- Positive Reaction- Connect The Dots
  56. 56. The Rules- Bring It To Them- Positive Reaction- Connect The Dots
  57. 57. The Rules- Bring It To Them- Positive Reaction- Connect The Dots- It’s Cheap!
  58. 58. Anything is fun with... Numbers & Relationships
  59. 59. #1 - clearly alone
  60. 60. #1 - clearly alone#2 - joins in...but
  61. 61. #1 - clearly alone#2 - joins in...but#2 - for laughs
  62. 62. #3 - joins in...and
  63. 63. #3 - joins in...and they multiple...
  64. 64. #3 - joins in...and they multiple...EXPONENTIALLY
  65. 65. THE TIPPING POINT
  66. 66. Will Follow 70%THE TIPPING POINT
  67. 67. Will Follow20% 70%THE TIPPING POINT
  68. 68. Will Follow 10%20% 70%THE TIPPING POINT
  69. 69. Will Follow 10% STOP BEING20% #1 70% START BEING #3THE TIPPING POINT
  70. 70. Find AParade AndSupport It
  71. 71. X+1“The Moment”
  72. 72. X+1“The Moment”
  73. 73. Leadership Opportunity Good CampusN0 5 Text N 0 1 2 3 4 5 Bad Dance Good Dance
  74. 74. No
  75. 75. No Yes
  76. 76. The Steps
  77. 77. The Steps1) Introduce Yourself
  78. 78. YOUR STATE
  79. 79. YOUR STATE Your state has 3 parts:
  80. 80. YOUR STATE Your state has 3 parts: Thoughts
  81. 81. YOUR STATE Your state has 3 parts: Thoughts Emotions
  82. 82. YOUR STATE Your state has 3 parts: Thoughts Emotions Physiology
  83. 83. YOUR STATE Your State = Your Outcome
  84. 84. YOUR STATE
  85. 85. YOUR STATE Dancing
  86. 86. YOUR STATE Dancing Kissing
  87. 87. YOUR STATE Dancing Kissing In Class
  88. 88. YOUR STATE
  89. 89. YOUR STATE Change 1 Change all 3
  90. 90. The Steps1) Introduce Yourself2) Introduce People To Each Other
  91. 91. Focus Less on the event and more on theintroductions at the event.
  92. 92. The Steps1) Introduce Yourself2) Introduce People To Each Other3) Make Small Groups
  93. 93. The Steps1) Introduce Yourself2) Introduce People To Each Other3) Make Small Groups4) Get Out Of The Way
  94. 94. Connect them:
  95. 95. Connect them:
  96. 96. Connect them:
  97. 97. Connecting You
  98. 98. Connect them:
  99. 99. Connect them:
  100. 100. Connect them:
  101. 101. Connect them:
  102. 102. Connect them:
  103. 103. GREAT DANCE
  104. 104. GREAT DANCE GREAT CAMPUS
  105. 105. GREAT DANCEGREAT CAMPUS
  106. 106. Be the spatula
  107. 107. You
  108. 108. NewEn ergy
  109. 109. You (only bigger)
  110. 110. Yay!
  111. 111. Yay! Text
  112. 112. meh.Yay!
  113. 113. Oh my Text
  114. 114. Yay!
  115. 115. Yay!tom@redroverhq.com @tomkrieglstein
  116. 116. Dance Floor Theorytom@redroverhq.com @tomkrieglstein
  117. 117. Dance Floor Theorytom@redroverhq.com @tomkrieglstein
  118. 118. Dance Floor Theorytom@redroverhq.com @tomkrieglstein

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