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Rodney James Final NMDL Project

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Transcript

  • 1. Rodney James
  • 2. VolvoQualityDesignEnvironmentSafetyPerformance
  • 3. Volvo,where premier luxury andoptimal safety meet
  • 4. Appeal to Target AudienceExhibit ExclusivityReinforce ValueShowcase Style, Safety, andPerformance
  • 5. Exclusivity:Build organic relationships with Tastemakers/Influencers Product Placement
  • 6. Achieve Value Objective byRunning video commercialsPrint Ad’sCompare competitors vs. Volvo in Ad’sSEO
  • 7. Viral Video Campaign12 episode web series via YouTubeCreate main character and story surrounding protagonistand his/her Volvo.Promote video series through Volvo’s media channels andautomotive blogs
  • 8. Metrics of SuccessIncrease in Facebook fans, Twitter followers, YouTubechannel hits and ultimately sales.
  • 9. TimelinePhase 1 Jan-March 2012Phase 2 April-July 2012Phase 3 July-October 2012Phase 4 October-December 2012
  • 10. Budget17M for total advertising budget1M for proposed initiative

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