An Overview of the Ensemble Alliance
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An Overview of the Ensemble Alliance

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Ensemble is a collection of award-winning digital services companies who have bundled together a one-stop "digital services suite" for entrepreneurs looking for 20-40% savings. Ensemble offers a ...

Ensemble is a collection of award-winning digital services companies who have bundled together a one-stop "digital services suite" for entrepreneurs looking for 20-40% savings. Ensemble offers a multi-month "Startup Excubator" for entrepreneurs desiring "Do It For Me" outsourced services. And, Ensemble also offers a one-day "Presto" bootcamp for "Do It Yourself" entrepreneurs, desiring digital experts to "sanity check" and optimize their current in-house plans and efforts. You can learn more about Ensemble at http://EnsembleHQ.com.

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An Overview of the Ensemble Alliance Presentation Transcript

  • 1. @EnsembleHQ www.EnsembleHQ.com 312-600-7560
  • 2. Problem #1 STARTUPS DON’T FOCUS ON PROOF-OF-CONCEPT UNTIL TOO LATE Startups focused on product, not proof-of-concept. Without proof-of-concept, there will be no venture capital interest. Startups typically don’t hire the marketing skills to achieve it. Marketing agencies are typically too expensive for startups. Startups don’t budget for proof-of-concept, and run out of cash. CORRECT FOCUS CURRENT FOCUS
  • 3. Problem #2 CURRENT SOLUTIONS FOR STARTUPS HAVE INHERENT FLAWS Startup Incubators carry a lot of dead weight with failing portfolio companies and provide guidance from financial investors. Startup accelerators are hard to get into, and are typically only 12 weeks in length, designed for a very short stage of your growth. Co-location facilities simply provide you a desk, surrounded by uneducated peers in the same boat you are in. Startup universities teach digital marketing based on yesterday’s techniques, which are ever changing. Generalist marketing agencies are jacks of all trades and masters of none, typically requiring big budgets. Venture capitalists typically take a big equity stake for simply writing a cash check, and don’t take a day-to-day role in driving growth. AN EXPERT-POWERED, UP-TO-DATE SOLUTION IS NEEDED FOR ALL
  • 4. The Solution: Ensemble (A One-Stop “Digital Services Suite” of Award Winning Experts) Startups advisors, biz planners, shared executives – Over 500 startups served; Crains Tech 50; Mentor of Year Web/mobile technology designers & developers – Award-winning best development shop in Chicago SEO and PPC search marketing professionals – Driving 2x-3x ROI on your search marketing efforts Social media and email marketing professionals – 15 years of experience for satisfied clients Public relations & communications professionals – Specialists in global media coverage for tech industry A conduit to angel investors & venture capital – Large base of trusted relationships with key investors
  • 5. Our One-Day “Presto” Bootcamp (For Do-It-Yourself Entrepreneurs) OUR CRASH COURSE FOR AN AFFORDABLE ONE-TIME COST OF $5,000
  • 6. Our Multi-Month “Excubator” (For Do-It-For-Me Entrepreneurs) GET DEDICATED TEAM: SAVE 20% FOR CASH, OR 40% FOR CASH & EQUITY
  • 7. Sample Excubator Pricing Fees Assuming a 6 Month Contract* Buy One of Below Bundle All of Below Bundle All of Below Cash Pay (Save 0%) Cash Pay (Save 20%) Cash & Equity (Save 40%) 20%-time strategist $5,000/mo. $4,000/mo. $3,000/mo. + 0.2% equity $25,000 project $25,000 $20,000 $15,000 + 1.0% equity $50,000 project $50,000 $40,000 $30,000 + 2.0% equity $100,000 project $100,000 $80,000 $60,000 + 4.0% equity 1 dedicated person $5,000/mo. $4,000/mo. $3,000/mo. + 0.2% equity 1 dedicated person $5,000/mo. $4,000/mo. $3,000/mo. + 0.2% equity 50 hours per month $6,000/mo. $4,800/mo. $3,600/mo. + 0.2% equity Six Months w/ $50K Tech $176,000 $140,800 $105,600 + 6.8% equity Average Monthly Cost $29,333 $23,467 $17,600 + 1.1% equity * Above is case study only. Assumes early stage business with $1MM valuation. Call for exact pricing based on your needs/stage. * Six month minimum for equity clients. Requires 100% approval of members.
  • 8. Sample Client Testimonials OUR FIRST COLLECTIVE CLIENT:
  • 9. Why Engage Ensemble? A collection of award-winning digital experts equals greater success and results for your business. A one-stop shop for startup consulting, technology design & development, search engine marketing, social media marketing, public relations and venture capital. Save 20% to 40% in out-of-pocket cash costs vs. buying these types of services on a one-off basis. Benefit from proven “blueprints” from past client case studies to plan, execute and benchmark your efforts—double your odds of success. Our process forces you to think about customer acquisition strategies upfront during tech planning, to make sure you budget enough up front, before you start. Be considered a “best of breed” startup serviced by “best of breed” digital services partners, that should be very attractive to investors and partners down the road. A large base of happy past client references that will sing our praises.
  • 10. Our Team Standing: Brent Payne (Loud), Mike Kelly (Ora), Andrew Shykofsky (Walker Sands), Jay Stocki (Red Rocket), Mike Santoro (Walker Sands) Seated: Emily Johnson (Walker Sands), George Deeb (Red Rocket), Katy Lynch (Ensemble co-founder)
  • 11. For More Information Check out our “Why Partner With Ensemble” Video on our website ( http://ensemblehq.com/why-ensemble/ ): And, for future news from Ensemble, please follow us on the social networks: (click on logos in presentation mode)
  • 12. APPENDIX 1: INCUBATORS VS. EXCUBATORS
  • 13. Acceptance INCUBATE/ACCELERATE/CO-LOCATE STARTUP EXCUBATOR
  • 14. Duration INCUBATE/ACCELERATE/CO-LOCATE STARTUP EXCUBATOR
  • 15. Location INCUBATE/ACCELERATE/CO-LOCATE STARTUP EXCUBATOR
  • 16. Peers INCUBATE/ACCELERATE/CO-LOCATE STARTUP EXCUBATOR
  • 17. Current Expertise INCUBATE/ACCELERATE/CO-LOCATE STARTUP EXCUBATOR
  • 18. Business Focus INCUBATE/ACCELERATE/CO-LOCATE STARTUP EXCUBATOR
  • 19. One-Stop Shop INCUBATE/ACCELERATE/CO-LOCATE STARTUP EXCUBATOR
  • 20. Who Does the Work INCUBATE/ACCELERATE/CO-LOCATE STARTUP EXCUBATOR
  • 21. The Right Equity INCUBATE/ACCELERATE/CO-LOCATE STARTUP EXCUBATOR
  • 22. Brand Association INCUBATE/ACCELERATE/CO-LOCATE STARTUP EXCUBATOR
  • 23. Discounted Prices INCUBATE/ACCELERATE/CO-LOCATE STARTUP EXCUBATOR
  • 24. Odds of Success INCUBATE/ACCELERATE/CO-LOCATE STARTUP EXCUBATOR
  • 25. Downside of Excubator MOST STARTUPS EXCUBATOR NEEDS
  • 26. APPENDIX 2: ABOUT OUR MEMBERS
  • 27. About Expertise: Business consulting, fund raising, shared executives One-Liner: Over 500 companies served to date by proven serial entrepreneurs with numerous successful exits. Key Contact: George Deeb, Managing Partner. Former CEO of iExplore and MediaRecall, and former investment banker. Representative Clients: MotiveQuest, TrainSignal, viaForensics, Distractify, Fango, iExplore, Outdoor Hub, PaletteApp, Freebie. Honors: Crains Tech 50, Finalist for Mentor of the Year, E&Y Entrepreneur of Year, Contributor Forbes/WSJ/Entrepreneur. Involvement: TechStars, Founder Institute, ITA, Tech Nexus, Catapult Chicago, 1871, Built In Chicago, FireStarter Fund. Other: Author of “101 Startup Lessons—An Entrepreneur’s Handbook”, with over 150,000 reads to date. Website: www.RedRocketVC.com
  • 28. About Expertise: iOS, Android, and Web Development. UX and Interface Design. One-Liner: We design and engineer App Store-featured, Fortune 50 deployed, startup-fueling mobile and web applications. Key Contact: Dan Parsons, dan@orainteractive.com Representative Clients: Freebie, Battery Club, Evzdrop, Jump Rope, McKesson, Allstate, Covidien Honors: Moxie Award Nominee for Best Digital Agency 2012 and 2013, AWWWARD nominee for best website design, Built in Chicago’s Moxie Nomination for App of the Year, Works featured in Crains, TechCocktail, Technori, GigaOM, Betakit, Website: www.OraInteractive.com
  • 29. About Expertise: Search engine optimization and PPC mktg. One-Liner: SEO and digital consulting agency working on empowering businesses through differentiated online marketing. Key Contact: Brent Payne, founder and CEO. Former SEO and Social Media Director at the Tribune Company. Representative Clients: Gold Coast Tickets, GoHealth Insurance, Legacy.com, Factor 75, Professional Diversity Network Involvement: TechWeek Chicago, SES New York 2013 Other: Brent regularly speaks at conferneces and webinars, Google SEO Presentations to see his past work. Website: www.LoudInteractive.com
  • 30. About Expertise: Social media and email strategies & marketing. One-Liner: Lightspan Digital is a purpose-driven digital marketing company specializing in social media, email, and content marketing. Key Contact: Mana Ionescu, President. Representative Clients: New Hire, Coyote and Fleet Feet Sports. Honors: Featured speaker at over 40 events in past couple years, busting social media myths and showing measurable results are possible. Website: www.LightspanDigital.com
  • 31. About Expertise: Tech-focused PR & media coverage. One-Liner: Editorial media coverage for tech startups timed to your launch and ongoing Key Contact: Andrew Shykofsky, SVP Sales & Marketing Representative Clients: Acquity Group, MPayMe, ThreatMetrix, hybris, infogroup, TechNexus Honors: B2B Top Agency, Bulldog Stars Agency of the Year, PRNews Platinum Award Agency of the Year (finalist), Publicity Club of Chicago (Gold) Other: Data Driven PR expertise, developing surveys, reports and other content proven to generate lead activity Website: www.WalkerSands.com