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How a journalistic approach and magazine mindset can improve brand content
How a journalistic approach and magazine mindset can improve brand content
How a journalistic approach and magazine mindset can improve brand content
How a journalistic approach and magazine mindset can improve brand content
How a journalistic approach and magazine mindset can improve brand content
How a journalistic approach and magazine mindset can improve brand content
How a journalistic approach and magazine mindset can improve brand content
How a journalistic approach and magazine mindset can improve brand content
How a journalistic approach and magazine mindset can improve brand content
How a journalistic approach and magazine mindset can improve brand content
How a journalistic approach and magazine mindset can improve brand content
How a journalistic approach and magazine mindset can improve brand content
How a journalistic approach and magazine mindset can improve brand content
How a journalistic approach and magazine mindset can improve brand content
How a journalistic approach and magazine mindset can improve brand content
How a journalistic approach and magazine mindset can improve brand content
How a journalistic approach and magazine mindset can improve brand content
How a journalistic approach and magazine mindset can improve brand content
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How a journalistic approach and magazine mindset can improve brand content

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You have probably heard the term 'think like a publisher' many times but what does it actually mean and how can you adopt a magazine mindset to improve your content marketing? …

You have probably heard the term 'think like a publisher' many times but what does it actually mean and how can you adopt a magazine mindset to improve your content marketing?

Steve Masters, an ex-journalist himself and now head of services at Red Rocket Media, touches on the key points in this slide deck, as well as highlighting the powerful role that interviews play in your content strategy. He finishes with 10 super-useful tips for budding content marketers looking to interview industry influencers.

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  • 1. @masterstips @RedRocketMedia #contentmarketingshow How a journalistic approach and a magazine mindset improves brand content
  • 2. Think Like a Journalist   Ten Interviewing Tips   Magazine Mindset   Summary: A journalistic approach Adopting a magazine mindset The power of interviews 10 actionable interview tips @RedRocketMedia   Summary   Conclusion   #contentmarketingshow  
  • 3. @RedRocketMedia  #contentmarketingshow   Think Like a Journalist   Ten Interviewing Tips   Magazine Mindset   Summary   Conclusion   • Journalists are inquisitive • Journalists are great storytellers • Journalists think editorially, not commercially
  • 4. @RedRocketMedia  #contentmarketingshow   Ten Interviewing Tips   Magazine Mindset   Summary   Conclusion   Think Like a Journalist   • A magazine is a collection of content around a common interest • Magazine mindset means producing a body of work that your audience can enjoy, or find useful
  • 5. Interviews improve storytelling @RedRocketMedia  #contentmarketingshow   Ten Interviewing Tips   Magazine Mindset   Summary   Conclusion   Think Like a Journalist   Which is a better, more emotive headline? Quotes add passion and personality • What Martin Luther King teaches us about dreams • “I have a dream,” says Martin Luther King  
  • 6. Interview formats @RedRocketMedia  #contentmarketingshow   Q&A format Debate Feature Voxpop Video   Audio   Reactionary   Opinion/Commentary 1st person Guides/How-to Profile Expose/Confessional Reviews  Expert Ten Interviewing Tips   Magazine Mindset   Summary   Conclusion   Think Like a Journalist  
  • 7. Interview Tips @RedRocketMedia  #contentmarketingshow   Ten Interviewing Tips   Magazine Mindset   Summary   Conclusion   Think Like a Journalist  
  • 8. STALK BEFORE YOU TALK Research your interviewee @RedRocketMedia  #contentmarketingshow   Interviewing: Tip 1   Ten Interviewing Tips   Magazine Mindset   Summary   Conclusion   Think Like a Journalist  
  • 9. ASK BEFORE YOU TASK Agree interview questions beforehand @RedRocketMedia  #contentmarketingshow   Interviewing: Tip 2   Ten Interviewing Tips   Magazine Mindset   Summary   Conclusion   Think Like a Journalist  
  • 10. YOUR PLACE OR MINE? Pick a suitable time and place @RedRocketMedia  #contentmarketingshow   Interviewing: Tip 3   Ten Interviewing Tips   Magazine Mindset   Summary   Conclusion   Think Like a Journalist  
  • 11. CHECK YOUR TECH Charge your devices and do a practice run @RedRocketMedia  #contentmarketingshow   Interviewing: Tip 4   Ten Interviewing Tips   Magazine Mindset   Summary   Conclusion   Think Like a Journalist  
  • 12. BUSINESS AND PLEASURE Relaxed interviewees will be more open @RedRocketMedia  #contentmarketingshow   Interviewing: Tip 5   Ten Interviewing Tips   Magazine Mindset   Summary   Conclusion   Think Like a Journalist  
  • 13. CONVERSATION IS KEY Interviews are not an inquisition @RedRocketMedia  #contentmarketingshow   Interviewing: Tip 6   Ten Interviewing Tips   Magazine Mindset   Summary   Conclusion   Think Like a Journalist  
  • 14. LISTEN FOR SOUNDBITES Half sentences do not make memorable quotes @RedRocketMedia  #contentmarketingshow   Interviewing: Tip 7   Ten Interviewing Tips   Magazine Mindset   Summary   Conclusion   Think Like a Journalist  
  • 15. MANNERS COST NOTHING Thank interviewees for their time @RedRocketMedia  #contentmarketingshow   Interviewing: Tip 8   Ten Interviewing Tips   Magazine Mindset   Summary   Conclusion   Think Like a Journalist  
  • 16. CHECK YOUR FACTS Send a draft before publishing @RedRocketMedia  #contentmarketingshow   Interviewing: Tip 9   Ten Interviewing Tips   Magazine Mindset   Summary   Conclusion   Think Like a Journalist  
  • 17. GET IT UP, GET IT OUT Because unseen content is useless @RedRocketMedia  #contentmarketingshow   Interviewing: Tip 10   Ten Interviewing Tips   Magazine Mindset   Summary   Conclusion   Think Like a Journalist  
  • 18. FINAL THOUGHT: THINKING LIKE A JOURNALIST Sniff out an angle Create a great story Drink like a fish @RedRocketMedia  #contentmarketingshow   Ten Interviewing Tips   Magazine Mindset   Summary   Conclusion   Think Like a Journalist  

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