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Fact. creating more content gets results
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Fact. creating more content gets results

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4 slides showing how an increase in content output has a significant effect on web traffic, search engine rankings, impressions and social media reach.

4 slides showing how an increase in content output has a significant effect on web traffic, search engine rankings, impressions and social media reach.

Published in: Technology, Design

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  • 1. Fact. Creating more content gets results.
  • 2. ImpressionsThe chart below compares the number of impressions (how many times the website showed up insearch results) in March and April, pre and post an increase in content creation:• 127% increase in impressions• 93% increase in click-throughs• 12% improvement in average rankings positionPost-contentincreasePre-contentincreaseMORE content = better visibility in search enginesShare this document
  • 3. RankingsThe chart below shows the organic search engine rankings of a company, alongside their 4 biggestcompetitors, following an increase in content output:MORE content = better visibility in search enginesContent increase hasimmediate impactSignificantincrease inrankings
  • 4. Social Media MetricsThe chart below shows the impact on various metrics pre and post an increase in content creation:MORE content = more social media reachIncoming messagesSent messagesNew followersSocial referral trafficSocial reach2 weeks pre-content increase22916654379144,0002 weeks post-content increase5673261081,344414,200148%96%100%255%188%
  • 5. Website VisitsThe chart below shows the impact on website visits following an increase in content output:Increase incontentoutput100% increasein websitevisitsMORE content = more website visits
  • 6. 0845 658 3334info@redrocketmedia.co.ukwww.redrocketmedia.co.uk