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Content marketing in 60 seconds
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Content marketing in 60 seconds

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A 60 second introduction to content marketing, including: …

A 60 second introduction to content marketing, including:

- UK spend
- Why so many companies are doing it
- Why so many companies are doing it wrong
- How to do it right

Published in: Marketing, Business, Technology

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Transcript

  • 1. A 60 SECOND INTRODUCTION TO CONTENT MARKETING
  • 2. THE UK’S ANNUAL SPEND ON CONTENT MARKETING IS NOW £5M Stats source: Content Marketing Institute
  • 3. 86%OF B2C COMPANIES ARE USING CONTENT MARKETING
  • 4. 91%OF B2B COMPANIES ARE USING CONTENT MARKETING
  • 5. 62%OF COMPANIES OUTSOURCE THEIR CONTENT MARKETING
  • 6. 78%OF CMOs THINK CUSTOM CONTENT IS THE FUTURE OF MARKETING
  • 7. WHY ARE SO MANY COMPANIES DOING IT?
  • 8. LEAD GENERATION Companies that blog generate up to 88% more leads than those that don’t COST PER LEAD Inbound leads cost on average 62% less than outbound BRAND AWARENESS Great content gets shared, taking your brand with it each and every time SEARCH RANKINGS Google rewards high quality, original content in its search results THOUGHT-LEADERSHIP Positions your brand as the go-to experts in the industry WEB TRAFFIC Drives traffic and converts it to loyal, valuable readership CONVERSIONS Educates and nurtures prospects through the sales funnel to conversion DISCOVERY Buyers more likely to discover your brand early on in the buying cycle SOCIAL MEDIA Gives people a reason to follow you – and keep following you
  • 9. WHY ARE SO MANY COMPANIES DOING IT WRONG?
  • 10. BECAUSE THEY HAVE THE WRONG MINDSET
  • 11. SUCCESSFUL CONTENT MARKETING STARTS WITH A MAGAZINE MINDSET Quality is paramount ROI Audience Research
  • 12. AND ENDS WITH… Quality is paramount ROI Audience Research WELL, THAT’S THE THING… IT DOESN’T END
  • 13. START THINKING DIFFERENTLY TODAY

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