Charge Higher Prices: Leveraging Blogs, Twitter, and more!

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Charge Higher Prices: Leveraging Blogs, Twitter, and more!

  1. 1. - SEVEN -“High Impact” ContentDevelopment Strategiesfor Your Business Blog
  2. 2. It’s In Your Worksheet!
  3. 3. Scared about BLOGGING?
  4. 4. Really Simple Syndication
  5. 5. Article Blog Posts Landing Page CoreContent Group(White PostsPaper) Tweets Video Audio
  6. 6. Conversions Sales, offer downloads, etc. Engagement Participating and/or listening to conversations Traffic Driving traffic to your site, i.e. landing page, hub page AND your office BrandingBuilding awareness around your brand/product
  7. 7. RESOURCE ENGINE
  8. 8. SOCIAL MEDIA
  9. 9. 1. CREATE A FOLLOWING2. INVITE COMMENTS & DIALOG3. EDUCATE ABOUT ANYTHING4. MAKE INTRODUCTIONS5. PRAISE ACCOMPLISHMENTS6. DEMONSTRATE VALUE
  10. 10. CONTENT IS KING!
  11. 11. RELEVANTCONTENT IS KING!
  12. 12. STEP #1Define your blogging objectives withthese six questions1. Do you want to drive foot traffic to your shop or office?2. Do you want to increase sales or generate leads?3. Do you want to attract prospects in an area outside of your local area? Do you want to attract clients from overseas?
  13. 13. STEP #1:Define your blogging objectives withthese six questions4. Do you want to educate prospects and customers on what you do?5. Do you want to update your customers about what’s going on with your business?6. Do you want to build a brand?
  14. 14. STEP #2:Use PeopleBrowsr.com to get insideyour Blog Reader’s HeadRESEARCH IS THE KEY TO CREATING SOLID CORE CONTENT
  15. 15. peoplebrowsr.com
  16. 16. STEP #3:Create a Content CalendarLIST ALL THE VARIABLES THAT ARE RELATED TO YOUR BUSINESS AND BLOG (Prioritize that list to a top 50 or less)
  17. 17. STEP #3:Create a Content Calendar (Top Variables) Date Channel Content element Reader profiles Reader events Holidays
  18. 18. STEP #3:Create a Content Calendar (Top Variables) Seasons Hot trends in your industry Content creators Content workflow step Budget
  19. 19. STEP #4:Create Great Content Is what you wrote original?
  20. 20. STEP #4:Create Great Content Can you provide practical advice or relevant research?
  21. 21. STEP #4:Create Great Content Did you correct any spelling, grammar or factual errors?
  22. 22. STEP #4:Create Great Content Is the topic of interest to a reader or a machine?
  23. 23. STEP #4:Create Great Content Is the article well edited?
  24. 24. STEP #4:Create Great ContentDoes your site have authority?
  25. 25. STEP #4:Create Great ContentAre you providing insightful orinteresting information beyond the obvious?
  26. 26. STEP #4:Create Great Content Would YOU bookmark your own article?
  27. 27. STEP #4:Create Great Content Is your article cluttered with call-to-actions, ads or promotions?
  28. 28. STEP #4:Create Great Content Would a magazine or journal print your article?
  29. 29. STEP #4:Create Great Content Is your article short, weak, powerless, and useless?
  30. 30. STEP #4:Create Great Content How much time and attention did you give to detail?
  31. 31. STEP #4:Create Great Content Would someone complain if they saw this article?
  32. 32. STEP #5:Keep Your Content Consistent ToDrive Traffic
  33. 33. STEP #6:Share Great Photos and Videos
  34. 34. STEP #6:Share Great Photos and Videos MAKE SURE IT IS THE RIGHT PHOTO OR VIDEO!
  35. 35. STEP #7:Audit Your Content (frequently)THINK OF YOUR CONTENT AS A LIVING THING THAT NEEDS LONG-TERM CARE RATHERTHAN SOMETHING IN A MUSEUM THAT COLLECTS DUST.
  36. 36. STEP #7:Audit Your Content (frequently)1. Check Your Links!2. Still Pointing to Relevant Pages?3. Is My Content Redundant, Outdated, or Trivial?4. If This Article was read TODAY, would it come off as you intended?
  37. 37. 3 Tips on How to USE A BLOG to promote your business1. Have a HAPPY CLIENT write a “guest blog post” about their experience with your company
  38. 38. 3 Tips on How to USE A BLOG to promote your business2. Include VIDEO CONTENT that supports a core value of your business. (You can create this or find an existing video on YouTube)
  39. 39. 3 Tips on How to USE A BLOG to promote your business3. Talk about and PROMOTE other businesses that either you or your clients think are great (and ask for similar recognition when appropriate)
  40. 40. YOURBUSINESS CARD
  41. 41. Dan FowlerNew Media Marketing Specialistdanfowler@redriverpro.com866-595-1889FOLLOW ME ON:www.twitter.com/redriverprowww.facebook.com/redriverprowww.linkedin.com/in/danfowlerwww.ustream.tv/redriverpro

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