Article Blog Posts Landing Page CoreContent Group(White PostsPaper) Tweets Video Audio
Conversions Sales, offer downloads, etc. Engagement Participating and/or listening to conversations Traffic Driving traffic to your site, i.e. landing page, hub page AND your office BrandingBuilding awareness around your brand/product
STEP #1Define your blogging objectives withthese six questions1. Do you want to drive foot traffic to your shop or office?2. Do you want to increase sales or generate leads?3. Do you want to attract prospects in an area outside of your local area? Do you want to attract clients from overseas?
STEP #1:Define your blogging objectives withthese six questions4. Do you want to educate prospects and customers on what you do?5. Do you want to update your customers about what’s going on with your business?6. Do you want to build a brand?
STEP #2:Use PeopleBrowsr.com to get insideyour Blog Reader’s HeadRESEARCH IS THE KEY TO CREATING SOLID CORE CONTENT
STEP #6:Share Great Photos and Videos MAKE SURE IT IS THE RIGHT PHOTO OR VIDEO!
STEP #7:Audit Your Content (frequently)THINK OF YOUR CONTENT AS A LIVING THING THAT NEEDS LONG-TERM CARE RATHERTHAN SOMETHING IN A MUSEUM THAT COLLECTS DUST.
STEP #7:Audit Your Content (frequently)1. Check Your Links!2. Still Pointing to Relevant Pages?3. Is My Content Redundant, Outdated, or Trivial?4. If This Article was read TODAY, would it come off as you intended?
3 Tips on How to USE A BLOG to promote your business1. Have a HAPPY CLIENT write a “guest blog post” about their experience with your company
3 Tips on How to USE A BLOG to promote your business2. Include VIDEO CONTENT that supports a core value of your business. (You can create this or find an existing video on YouTube)
3 Tips on How to USE A BLOG to promote your business3. Talk about and PROMOTE other businesses that either you or your clients think are great (and ask for similar recognition when appropriate)
Dan FowlerNew Media Marketing Specialistdanfowler@redriverpro.com866-595-1889FOLLOW ME ON:www.twitter.com/redriverprowww.facebook.com/redriverprowww.linkedin.com/in/danfowlerwww.ustream.tv/redriverpro