Trendcasting: Five Big Ideas that Have the Potential to Transform the Near Future of Commerce

NFC, Explained • Short-range wireless technology > “Tap and Go” • Smartphones gain instant access to data from any other NFC-enabled handset or NFC tagConfidential ©2012 RedPrairie Corporation. All rights reserved. 3

NFC in the Supply Chain • NFC Data logger scans, reviews, and communicates all temperature data • Any NFC-enabled phone can scan tags/manage temperature data > Share with anyone in cold chainConfidential ©2012 RedPrairie Corporation. All rights reserved. 6

Unilever: NFC and CPG • NFC chips embedded in posters > 300 posters around Reading, UK • Primarily younger target audiences > Lynx, Vaseline, Toni & Guy, Magnum • Tap posters with phone for content > Coupons, contests, video, product infoConfidential ©2012 RedPrairie Corporation. All rights reserved. 7

Singapore Commuters Tap to Buy • NFC-enabled spaces in 6 busy subway stations • Enabling 2M commuters to connect and transact > Taxis > Transit Guides and Tickets > Forever 21Confidential ©2012 RedPrairie Corporation. All rights reserved. 8

Skylanders: NFC and FUN • Physical action figures interact with games via NFC “portal” • History and attributes stored with figures • Figures play on any consoleConfidential ©2012 RedPrairie Corporation. All rights reserved. 9

• Identification • Time & Attendance • Loyalty • Transportation • Inventory • Physical Access • Coupons & Offers PAYMENT Unlimited TAG READING Potential TICKETINGConfidential ©2012 RedPrairie Corporation. All rights reserved. 700M NFC PHONES WILL SHIP IN 2016 10 PEER TO PEER

011010001011011100011010101001010101010101010101010101010101010101010101010101010001001010100010111101101001010011001101010101010101101000011110101110010100101001010010101010101011011010101010101010101010111101001010101010101010101110101010000101010101000010100101010101010101010101010101010 2,500,000,000,000,000,000100101010110101010101010101010101010101010100101010101010101010101001101011010001011011100011010101001010101010101010101010101010101010101010101010101010001001010100010111101101001010011001101010101010101101000011110101110010100101001010010101010101011011010101010101010101010111101001010101 Bytes of Data are Created Every Day01010101010111010101000010101010100001010010101010101010101010101010101010010101011010101010101010101010101010101010010101010101010101010100110101101000101101110001101010100101010101010101010101010101010101010101010101010101000100101010001011110110100101001100110101010101010110100001111010 BIG DATA1110010100101001010010101010101011011010101010101010101010111101001010101 Large quantities of (typically) unstructured information that010101010101110101010000101010101000010100101010101010101010101010101010 can’t be processed or analyzed using traditional tools100101010110101010101010101010101010101010100101010101010101010101001101011010001011011100011010101001010101010101010101010101010101010101010101010101010001001010100010111101101001010011001101010101010101101000011110101110010100101001010010101010101011011010101010101010101010111101001010101 Confidential ©2012 RedPrairie Corporation. All rights reserved. 12010101010101110101010000101010101000010100101010101010101010101010101010

With Challenge…Opportunity Big data is an opportunity to mine for hidden patterns and “Big data will become a key basis of competition, insights in new and emerging underpinning new waves of types of data to answer productivity growth, innovation, and consumer surplus.” questions that, in the --McKinsey Quarterly past, were out of reachConfidential ©2012 RedPrairie Corporation. All rights reserved. 13

Big Data: From the Front Lines “At the heart of the threat was our competitor’s ability to gather and analyze consumer sentiment and generate personalized recommendations across millions of customers.” Specialty RetailConfidential ©2012 RedPrairie Corporation. All rights reserved. 14

Big Data: From the Front Lines “We tapped into the millions of relevant blog posts, social-media conversations, search term keywords, brand comparisons, and customer feedback postings to gain actionable insights.” Big Box RetailConfidential ©2012 RedPrairie Corporation. All rights reserved. 15

Big Data: From the Front Lines “We combined sales data with medical- claims data and clinical data from a medical-record system and found ways to improve health outcomes and manage the total cost of care.” Pharma ManufacturerConfidential ©2012 RedPrairie Corporation. All rights reserved. 16

Big Data’s Big Value PropositionAgilityMaking information transparent Responsivenessand usable at much higher frequency Substantially improved timeliness of decision-driving data Targeting Ever-narrower segmentation of customers leads to much more precisely tailored products Innovation Inform and improve the development of the next generation of productsConfidential ©2012 RedPrairie Corporation. All rights reserved. 17

Can GB Predict the Next Gaga? • Connecting social activity and music consumption • Aggregating and analyzing likes, plays, downloads, etc. > Primarily unstructured data • Learning how artists become stars by analyzing the ways people listen to music nowConfidential ©2012 RedPrairie Corporation. All rights reserved. 18

Augmented Reality Explained 101 Main Street 2 BR / 1 BA A live view of a physical environment augmented by computer- generated input such as sound, video, graphics or GPS dataConfidential ©2012 RedPrairie Corporation. All rights reserved. 20

Breakthrough: Image Recognition • No marker required • Scan products for content > Games, nutrition, product details, etc. • “Infinite shelf space”Confidential ©2012 RedPrairie Corporation. All rights reserved. 24

The Limits of Linear Consumption TAKE MAKE SELL DISPOSE Survival Requires Large Quantities of Easily Accessible Resources and Energy Source: Ellen Macarthur Foundation Source: Ellen Macarthur Foundation Commodities Prices Price VolatilityConfidential ©2012 RedPrairie Corporation. All rights reserved. 26

No Relief in Sight • Globalized Markets • Population Growth • Rising GDP in Emerging Areas > Middle Class Growth • Political Turmoil • ClimateConfidential ©2012 RedPrairie Corporation. All rights reserved. 27

Efficiency is No Longer Enough Reduce Reuse Optimizing OptimizingComponents Systems Minimizing the Generating cyclical cradle-to-grave OPPORTUNITY Refurbish cradle-to-cradleflow of materials “metabolisms” Redistribute Recycle Reuse Source: Ellen Macarthur FoundationConfidential ©2012 RedPrairie Corporation. All rights reserved. 28

Core Principles of a Circular Economy 1. Design out waste > Design for disassembly and reuse 2. Commit to renewable energy to fuel entire product lifecycle 3. Shift from “Consumers” to “Users” > Purchase the use of the product > Durable products: leased/rented/shared > When sold, incentives ensure returnsConfidential ©2012 RedPrairie Corporation. All rights reserved. 29

The Circle in Motion: Refurbish • Created Cat Reman in 1972 • Annual impact: > 140 million lbs of products remanned > 130 million lbs of iron > 200,000 lbs. cardboard > 3.4 million lbs. wood • Zero landfill goal by 2020 • 8-10% growth/yr since 2001Confidential ©2012 RedPrairie Corporation. All rights reserved. 30

Crowdsourcing, Explained Creating goods and services in close cooperation with customers by giving them direct input into what gets producedConfidential ©2012 RedPrairie Corporation. All rights reserved. 33

Open Innovation at Work • $7.7 billion1 • 200 million phones2 • Linus Torvalds has written only ~2% of the code3 1– Research and Markers | 2 – Juniper Research | 3 – Business WeekConfidential ©2012 RedPrairie Corporation. All rights reserved. 34

Doritos Crash the Super Bowl Party • 5,600 entries, 6 winners > 2 of top 10 game-day ads • Six commercials • Brand engagement • Expanded social networks • $1.4M in prizesConfidential ©2012 RedPrairie Corporation. All rights reserved. 35

Fiat Puts the “Me” in Mio • Fully crowdsourced Concept car > 17,662 registrants/10,000 ideas • Completely transparent process > All decisions/designs shared online • Dozens of ideas made productionConfidential ©2012 RedPrairie Corporation. All rights reserved. 37

http://www.commerceinmotion.com	496
http://www.scoop.it	484
http://www.twylah.com	5

Trendcasting: Five Big Ideas that Have the Potential to Transform the Near Future of Commerce

by RedPrairie

Accessibility

Categories

Upload Details

Usage Rights

3 Embeds 985

Statistics

Trendcasting: Five Big Ideas that Have the Potential to Transform the Near Future of Commerce Presentation Transcript