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Trendcasting: Five Big Ideas that Have the Potential to Transform the Near Future of Commerce
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Trendcasting: Five Big Ideas that Have the Potential to Transform the Near Future of Commerce

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At Commerce in Motion, we strive to keep our fingers on the pulse of trends and technologies that have the potential to impact commerce, and in this eBook we will discuss five ideas that we believe …

At Commerce in Motion, we strive to keep our fingers on the pulse of trends and technologies that have the potential to impact commerce, and in this eBook we will discuss five ideas that we believe have a real opportunity to significantly impact the way businesses design, procure, market, and sell products in the near future. Some of the ideas we will discuss truly are “emerging” ideas, while others are less new, but we believe ready to affect commerce in a profound way.

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  • @gregorydgirard Thanks Greg - i really appreciate the feedback and also that we are in sync! - Dave Bruno
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  • Oh, another thought-- asking can gigabytes predict the next Gaga addresses only one side of a multifaceted dynamic. While big data can't yet predict whatever that might be, I am sure that gigabytes in social- and mobile-motion will create the next Gaga long before we're able to use them to predict what that next Gaga might be.
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  • Spot-on insight all around. At IDC we characterize four pillars of the 3rd Platform of information technology as mobile/broadband, social/social business, cloud computing, and big data/analytics. Your profiles of these five big trends make exactly the same point.
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  • 1. Trendcasting 5 Ideas that Have the Potential to Influence the (Near) Future of CommerceConfidential ©2012 RedPrairie Corporation. All rights reserved. 1
  • 2. Near Field Communications Looking Past PaymentsConfidential ©2012 RedPrairie Corporation. All rights reserved. 2
  • 3. NFC, Explained • Short-range wireless technology > “Tap and Go” • Smartphones gain instant access to data from any other NFC-enabled handset or NFC tagConfidential ©2012 RedPrairie Corporation. All rights reserved. 3
  • 4. Bluetooth, RFID, QR Codes… Why NFC? • Versatile • Standards-based • Interoperable • Security-ready • No “pairing” requiredConfidential ©2012 RedPrairie Corporation. All rights reserved. 4
  • 5. Payments Have Early Momentum • Mobile payments getting the most attention > APAC and EMEA > Google is in earlyConfidential ©2012 RedPrairie Corporation. All rights reserved. 5
  • 6. NFC in the Supply Chain • NFC Data logger scans, reviews, and communicates all temperature data • Any NFC-enabled phone can scan tags/manage temperature data > Share with anyone in cold chainConfidential ©2012 RedPrairie Corporation. All rights reserved. 6
  • 7. Unilever: NFC and CPG • NFC chips embedded in posters > 300 posters around Reading, UK • Primarily younger target audiences > Lynx, Vaseline, Toni & Guy, Magnum • Tap posters with phone for content > Coupons, contests, video, product infoConfidential ©2012 RedPrairie Corporation. All rights reserved. 7
  • 8. Singapore Commuters Tap to Buy • NFC-enabled spaces in 6 busy subway stations • Enabling 2M commuters to connect and transact > Taxis > Transit Guides and Tickets > Forever 21Confidential ©2012 RedPrairie Corporation. All rights reserved. 8
  • 9. Skylanders: NFC and FUN • Physical action figures interact with games via NFC “portal” • History and attributes stored with figures • Figures play on any consoleConfidential ©2012 RedPrairie Corporation. All rights reserved. 9
  • 10. • Identification • Time & Attendance • Loyalty • Transportation • Inventory • Physical Access • Coupons & Offers PAYMENT Unlimited TAG READING Potential TICKETINGConfidential ©2012 RedPrairie Corporation. All rights reserved. 700M NFC PHONES WILL SHIP IN 2016 10 PEER TO PEER
  • 11. Big DataUnprecedented Number Crunching,Unprecedented InsightConfidential ©2012 RedPrairie Corporation. All rights reserved. 11
  • 12. 011010001011011100011010101001010101010101010101010101010101010101010101010101010001001010100010111101101001010011001101010101010101101000011110101110010100101001010010101010101011011010101010101010101010111101001010101010101010101110101010000101010101000010100101010101010101010101010101010 2,500,000,000,000,000,000100101010110101010101010101010101010101010100101010101010101010101001101011010001011011100011010101001010101010101010101010101010101010101010101010101010001001010100010111101101001010011001101010101010101101000011110101110010100101001010010101010101011011010101010101010101010111101001010101 Bytes of Data are Created Every Day01010101010111010101000010101010100001010010101010101010101010101010101010010101011010101010101010101010101010101010010101010101010101010100110101101000101101110001101010100101010101010101010101010101010101010101010101010101000100101010001011110110100101001100110101010101010110100001111010 BIG DATA1110010100101001010010101010101011011010101010101010101010111101001010101 Large quantities of (typically) unstructured information that010101010101110101010000101010101000010100101010101010101010101010101010 can’t be processed or analyzed using traditional tools100101010110101010101010101010101010101010100101010101010101010101001101011010001011011100011010101001010101010101010101010101010101010101010101010101010001001010100010111101101001010011001101010101010101101000011110101110010100101001010010101010101011011010101010101010101010111101001010101 Confidential ©2012 RedPrairie Corporation. All rights reserved. 12010101010101110101010000101010101000010100101010101010101010101010101010
  • 13. With Challenge…Opportunity Big data is an opportunity to mine for hidden patterns and “Big data will become a key basis of competition, insights in new and emerging underpinning new waves of types of data to answer productivity growth, innovation, and consumer surplus.” questions that, in the --McKinsey Quarterly past, were out of reachConfidential ©2012 RedPrairie Corporation. All rights reserved. 13
  • 14. Big Data: From the Front Lines “At the heart of the threat was our competitor’s ability to gather and analyze consumer sentiment and generate personalized recommendations across millions of customers.” Specialty RetailConfidential ©2012 RedPrairie Corporation. All rights reserved. 14
  • 15. Big Data: From the Front Lines “We tapped into the millions of relevant blog posts, social-media conversations, search term keywords, brand comparisons, and customer feedback postings to gain actionable insights.” Big Box RetailConfidential ©2012 RedPrairie Corporation. All rights reserved. 15
  • 16. Big Data: From the Front Lines “We combined sales data with medical- claims data and clinical data from a medical-record system and found ways to improve health outcomes and manage the total cost of care.” Pharma ManufacturerConfidential ©2012 RedPrairie Corporation. All rights reserved. 16
  • 17. Big Data’s Big Value PropositionAgilityMaking information transparent Responsivenessand usable at much higher frequency Substantially improved timeliness of decision-driving data Targeting Ever-narrower segmentation of customers leads to much more precisely tailored products Innovation Inform and improve the development of the next generation of productsConfidential ©2012 RedPrairie Corporation. All rights reserved. 17
  • 18. Can GB Predict the Next Gaga? • Connecting social activity and music consumption • Aggregating and analyzing likes, plays, downloads, etc. > Primarily unstructured data • Learning how artists become stars by analyzing the ways people listen to music nowConfidential ©2012 RedPrairie Corporation. All rights reserved. 18
  • 19. Augmented Reality Virtual Reality Gets RealConfidential ©2012 RedPrairie Corporation. All rights reserved. 19
  • 20. Augmented Reality Explained 101 Main Street 2 BR / 1 BA A live view of a physical environment augmented by computer- generated input such as sound, video, graphics or GPS dataConfidential ©2012 RedPrairie Corporation. All rights reserved. 20
  • 21. Augmented Reality ExplainedConfidential ©2012 RedPrairie Corporation. All rights reserved. 21
  • 22. “Recent” AR Inroads • Prototyping • Design • Surgery • Assembly • Entertainment • Gaming • Navigation photo circa • Sightseeing 1937Confidential ©2012 RedPrairie Corporation. All rights reserved. 22
  • 23. Marketing Moves Beyond Novelty • Delivering useful information • Adding value • Influencing conversion ratesConfidential ©2012 RedPrairie Corporation. All rights reserved. 23
  • 24. Breakthrough: Image Recognition • No marker required • Scan products for content > Games, nutrition, product details, etc. • “Infinite shelf space”Confidential ©2012 RedPrairie Corporation. All rights reserved. 24
  • 25. The Circular Economy A Critical Link to Sustainability?Confidential ©2012 RedPrairie Corporation. All rights reserved. 25
  • 26. The Limits of Linear Consumption TAKE MAKE SELL DISPOSE Survival Requires Large Quantities of Easily Accessible Resources and Energy Source: Ellen Macarthur Foundation Source: Ellen Macarthur Foundation Commodities Prices Price VolatilityConfidential ©2012 RedPrairie Corporation. All rights reserved. 26
  • 27. No Relief in Sight • Globalized Markets • Population Growth • Rising GDP in Emerging Areas > Middle Class Growth • Political Turmoil • ClimateConfidential ©2012 RedPrairie Corporation. All rights reserved. 27
  • 28. Efficiency is No Longer Enough Reduce Reuse Optimizing OptimizingComponents Systems Minimizing the Generating cyclical cradle-to-grave OPPORTUNITY Refurbish cradle-to-cradleflow of materials “metabolisms” Redistribute Recycle Reuse Source: Ellen Macarthur FoundationConfidential ©2012 RedPrairie Corporation. All rights reserved. 28
  • 29. Core Principles of a Circular Economy 1. Design out waste > Design for disassembly and reuse 2. Commit to renewable energy to fuel entire product lifecycle 3. Shift from “Consumers” to “Users” > Purchase the use of the product > Durable products: leased/rented/shared > When sold, incentives ensure returnsConfidential ©2012 RedPrairie Corporation. All rights reserved. 29
  • 30. The Circle in Motion: Refurbish • Created Cat Reman in 1972 • Annual impact: > 140 million lbs of products remanned > 130 million lbs of iron > 200,000 lbs. cardboard > 3.4 million lbs. wood • Zero landfill goal by 2020 • 8-10% growth/yr since 2001Confidential ©2012 RedPrairie Corporation. All rights reserved. 30
  • 31. The Circle in Motion: Redistribute “Collaborative Consumerism” reaches the mainstreamConfidential ©2012 RedPrairie Corporation. All rights reserved. 31
  • 32. Crowdsourcing Innovation Without Walls, Borders or OrdersConfidential ©2012 RedPrairie Corporation. All rights reserved. 32
  • 33. Crowdsourcing, Explained Creating goods and services in close cooperation with customers by giving them direct input into what gets producedConfidential ©2012 RedPrairie Corporation. All rights reserved. 33
  • 34. Open Innovation at Work • $7.7 billion1 • 200 million phones2 • Linus Torvalds has written only ~2% of the code3 1– Research and Markers | 2 – Juniper Research | 3 – Business WeekConfidential ©2012 RedPrairie Corporation. All rights reserved. 34
  • 35. Doritos Crash the Super Bowl Party • 5,600 entries, 6 winners > 2 of top 10 game-day ads • Six commercials • Brand engagement • Expanded social networks • $1.4M in prizesConfidential ©2012 RedPrairie Corporation. All rights reserved. 35
  • 36. Crowd-Krafted Innovation • InnovateWithKraft.com • Open to suppliers and consumers • Numerous recent advancements > Esp. in packagingConfidential ©2012 RedPrairie Corporation. All rights reserved. 36
  • 37. Fiat Puts the “Me” in Mio • Fully crowdsourced Concept car > 17,662 registrants/10,000 ideas • Completely transparent process > All decisions/designs shared online • Dozens of ideas made productionConfidential ©2012 RedPrairie Corporation. All rights reserved. 37
  • 38. Learn More at CommerceInMotion.com http://bit.ly/JEj1OGConfidential ©2012 RedPrairie Corporation. All rights reserved. 38