Stores Under Siege: The Rise of the SoMoLo Shopper
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The list of social, mobile, and now local apps, gadgets, games and networks that have become part of most consumers’ lifestyles is virtually endless. And all of them affect shopping behaviors. ...
The list of social, mobile, and now local apps, gadgets, games and networks that have become part of most consumers’ lifestyles is virtually endless. And all of them affect shopping behaviors. Social networks have become legendary for their ability to influence purchasing decisions. Price-hunting on smartphones is standard operating procedure for most shoppers, and location-based services are beginning to attract nearby shoppers – often times right out of one store and into another down the block with a more compelling offer.
Caught in the middle of these transformative behaviors is the retail store. Our stores truly are under siege.
This presentation looks at how stores can fight back by leveraging these tools to engage, entertain, and transact more business with more shoppers.
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