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The ever-expanding powers of social media and mobile technology have transformed how consumers view the buying experience. With access to information and purchasing capabilities anywhere, and at any time, shoppers have come to expect engaging, integrated and relevant shopping experiences that reflect their history and preferences.
B2C companies, however, are not the only organizations experiencing this dramatic shift in preferences and rules of engagement.
Commerce in Motion commissioned a new benchmark study to evaluate exactly how B2B purchasing behaviors and expectations mirror those of the B2C shopper.