The Internet and Commercial Photography

THE INTERNET ANDCOMMERCIALPHOTOGRAPHYGary MillerChair – Photography Dept, The Art Institute of HoustonOwner – Red Photo

Summary•  About me•  Changes in the Photography Industry•  Buying and Using Photography•  Changing Roles of Web Designers•  Future Trends•  Questions and Answers

About Me•  Commercial Photographer•  Fine Art Photographer•  Educator for 12 years•  Chair – Photography Dept, The Art Institute of Houston•  Owner – Red Photo, fine art wedding photography and commercial photography divisions

Changes in the Photo Industry•  Film Era •  Print based •  Photographers role mostly as image creator•  Digital Era •  Print •  Web •  Multimedia •  Video •  Mobile Devices

Changes in Photo Industry •  Photographers role has changed and can include; •  Image creator •  Retoucher •  Designer •  Producer •  Pre-press production •  Printer •  Videographer •  Web designer

Buying and Using Photography•  Photography sources •  Hire commercial photographer •  Client provided images •  In house (DIY) •  Stock

Buying and Using Photography•  Stock Photographs •  Free images – Stock Exchange (http://www.sxc.hu/), Google •  Low cost images ($1-$15) – Stock Exchange (http://www.sxc.hu/), iStock Photo (http://www.istockphoto.com/) •  Premium images ($200 and up) – Getty Images (http://www.gettyimages.com/), Corbis (http://www.corbisimages.com/) •  Free images vs. Royalty free images vs Rights Managed images •  Free – no cost to download, no use restrictions •  Roylaty Free – low to medium cost, no use restrictions •  Rights Managed – higher costs, use is limited

Buying and Using Photography•  In house (DIY) •  Someone at the company creates •  Large companies can afford an in house photographer or someone with some photography expertise •  Underutilized resource

Buying and Using Photography•  Client provided •  Client is responsible for providing all images •  May hire professional photographer •  May produce in house

Buying and Using Photography•  Hiring a Commercial Photographer •  Most expensive solution •  Fully customizable •  Working with an expert (hopefully) •  Talented photographer can provide creative input •  Provides photography expertise •  Can provide alternative views of your project

Changing Roles in Web Designers•  Website producers •  may be part of a larger team hired by an advertising agency or graphic design firm •  may control the entire project •  may produce the entire project including all assets

Future Trends•  Video •  In photography •  In web design •  In multimedia use •  In mobile devices•  Convergence•  More Full Service Companies•  Portable Device Market Growth•  More Outsourcing•  Internet Domination of Media

Questions and Answers•  ?

Contact•  Gary Miller Red Photo www.redphotophotography.com info@redphotophotography.com 713.725.5620 The Art Institute of Houston gamiller@aii.edu 713.821.7040

The Internet and Commercial Photography

by Gary Miller on Jul 12, 2011

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The Internet and Commercial Photography — Presentation Transcript