Data Resides in Many Places Needed “in” Applications
Users’ Reporting Needs Change IT Perceived As a Bottleneck
Multiple Formats Wanted High Scale Reporting
How do I ……..
build a report with multiple data sources?
enable interactive access to information?
enable an end user to build (or modify) their own report?
provide reports in a format that end users want?
integrate reporting into applications easily?

Tightly integrated “all-in-one” technology solution…
increased manageability and the best economics
Comprehensive ability to integrate any data… Highly intuitive, visual tools…greater
improved data completeness productivity from developers to users
Information Delivery
Enterprise Client Portal
Source Data Marts Reporting
Systems
Business Insights
ERP Familiar,
Powerful
BI Tools
CRM Third Party
Applications
Interactive Reports
LOB
Enterprise Devices
ETL Data Data Analysis
Warehouse (OLAP, Data
Mining) Performance Scorecard
Familiar tools, look and Automated data integration and manipulation..… User empowerment to create own
feel…more productive users enhanced data integrity and reliability analyses and reports…time to value

DELIVERY
SharePoint Server
Reports DashboardsWorkbooks Analytic Scorecards
Excel
Views Plans
END USER TOOLS & PERFORMANCE MANAGEMENT APPS
Excel PerformancePoint Server
BI PLATFORM
SQL Server SQL Server
Reporting Services Analysis Services
SQL Server DBMS
SQL Server Integration Services

Report Builder Overview
Report Builder Demonstration
Architecture
Model Designer Overview
Model Designer Demonstration
Licensing
Supported Languages
Question and Answer

End User Business Analyst Developer
Ad-Hoc Reports
Report Builder
Scorecards
PerformancePoint
Monitoring
Data-Driven Views Standard Reports
Excel Report Designer
Analytics
PerformancePoint Analytics
Data Mining
Data Mining Add-in

A new ad-hoc report design tool for SQL
Server Reporting Services
Targeted at business users who want to
find and share answers to interesting
questions
Driven from a business model of the data
so users do not need to understand the
underlying data structures
Fully integrated with Reporting Services
and delivered in SQL Server 2005

Report
Model Model SQL Server Report Report
Builder
Designer Generation Studio Designer Manager
Client
XML Web Service Interface URL Access
Report Server
Report Builder Query Translation
Query generation
Drill-through report
Data Sources generation
Report Processing
Rendering Security
Data Processing Delivery
SQL Server Catalog
Report Models Reports

Report Builder is a ClickOnce Windows Forms
application managed on the Report Server
Users download and launch the client from the
Report Manager or 3rd party applications
Built on top of familiar Microsoft Office
paradigms: Excel, PowerPoint
Reports built with report templates
(textboxes, tables, matrices, charts)
Provides “infinite drill” for exploring data
Finished reports can be saved on the server

Report Builder reports are just like any other
Reporting Services report…
Report Builder reports are defined in RDL
Managed by the same APIs
Secured by the same APIs
Except: Report Builder reports contain
semantic model metadata
When an Report Builder report is requested by
report processing, the metadata is used to
generate a query in the source language
A new component on the Report Server handles
the query generation

Automatic generation of new drillthrough
reports allows users to explore data along
model navigation paths
Queries for navigation reports are generated
on the fly, passing the context of the user’s
current “location”
Users can keep drilling as long as there is a
path to follow from the current item
Custom reports can be specified for
model items
Generated navigation reports are not saved
unless the user explicitly saves them

Models define entities, fields and roles available for
Report Builder
Models reference a data source (SQL Server,
Analysis Services or Oracle)
Models are stored in the Report Server as a new
item type
Includes new management APIs
Published models can be secured
Items within models (entities, fields, roles) can also be
secured
Users only see items they have permissions to see
Pre-defined filters can restrict data users can see
Model security and management through SQL Server
Management Studio

Model Designer is interface for
designing/editing a model
New project type in Visual Studio
Define fields and roles
Define calculated fields
Organize model
Models can be auto-generated in Model
Designer or on the Report Server
Generates entities, fields and roles based on
source metadata
Auto-generation against SQL Server, Analysis
Services and Oracle databases

Report Builder Report Designer
Targeted at business users Targeted at IT pros and
developers
Ad hoc reports Managed reports
Auto-generates queries using Native queries (SQL, OLE
semantic layer on top of the DB, MDX, ODBC, Oracle)
source
Reports built on templates Free-form (nested, banded)
reports
Click-once application, easy Integrated into Visual Studio
to deploy and manage
Cannot import Report Can work with reports built in
Designer reports Report Builder

Event-triggered
Delivery extension specifies
delivery type
Specify parameters and
format
http:// Deliver links and rendered
reports

Single report to one or more
Standard addresses
Subscribe with User!UserID
and User!Language
Dynamic destination list
Data-Driven
Customized content for each
destination

Licensing
Report Builder is licensed with SQL Server, there is no
separate license
Report Builder client in Workgroup, Standard,
and Enterprise
In Workgroup, local server only or relational only data
sources are supported depending on the license
Model level security only available in Standard
and Enterprise
Infinite clickthrough only supported in Enterprise
http://www.microsoft.com/sql/2005/productinfo/rsfeat
ures.mspx

Report Builder is…
a new ad hoc report design tool for SQL
Server Reporting Services
targeted at business users who want to find
and share answers to interesting questions
driven from a business model of the data so
users do not need to understand the
underlying data structures
is fully integrated with SQL Server Reporting
Services and delivered in SQL Server 2005

© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it
should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.