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Facebook Developer Garage Hamburg - Nico Lumma
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Facebook Developer Garage Hamburg - Nico Lumma

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If you built it, they will come.

If you built it, they will come.

Published in: Technology, News & Politics

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Transcript

  • 1. If you build it, they will come! they will come!
    • Nico Lumma, Media Ventures GmbH
    • Facebook Developer Garage Hamburg, May 14, 2008
  • 2. really?
    • Building an App is relatively easy.
    • Getting the users is the hard part.
    • unless you are Slide or Rocketboom.
  • 3. Environment
    • 24390 Apps on Facebook.
    • it‘s all about eyeballs.
    • very competitive.
  • 4. Users and Apps
    • Love/Hate-Relationship.
    • User installs App, then what?
    • Engage the user, but don‘t spam!
    • Get users to write reviews.
    • Build a Fanpage.
  • 5. What‘s a good App?
    • Depends. Really.
    • Some people like Vampires.
    • Others like Picnik. Or Calvin & Hobbes Quotes.
    • Most like SuperWall, FunWall, Friends for Sale, Scrabulous, Flixster, or Texas HoldEm Poker
  • 6. Find an idea.
    • Connect to your existing data. If exists.
    • Engage users.
    • Offer content.
    • Involve friends.
  • 7. Then What?
    • An App without users is a lonely place.
    • Viral Growth is a Facebook legend from the old days.
  • 8. Advertise.
    • Endless Possibilities.
    • Lookery
    • Social Media
    • even Facebook itself. hmm.
    • use small budgets, do some testing.
  • 9. Been there, done that.
    • Shoppero App
      • tied in closely with Shoppero.com
      • did some advertising. 9000 Users.
      • failed to really engage Users, too complicated
    • Mabber App
      • Groupchat for Facebook Groups
      • no advertising - no users
  • 10. It‘s all about the DAU
    • Daily Active Users.
    • Engage.
    • Newsfeed.
    • don‘t spam. seriously.
  • 11. Thanks. Nico Lumma - [email_address] - http://twitter.com/rednix http://lumma.de - http://f8club.d e - http://twitt erdings.de
  • 12. I can has Appz!