Facebook Developer Garage Hamburg - Nico Lumma

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If you built it, they will come.

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Facebook Developer Garage Hamburg - Nico Lumma

  1. 1. If you build it, they will come! they will come! <ul><li>Nico Lumma, Media Ventures GmbH </li></ul><ul><li>Facebook Developer Garage Hamburg, May 14, 2008 </li></ul>
  2. 2. really? <ul><li>Building an App is relatively easy. </li></ul><ul><li>Getting the users is the hard part. </li></ul><ul><li>unless you are Slide or Rocketboom. </li></ul>
  3. 3. Environment <ul><li>24390 Apps on Facebook. </li></ul><ul><li>it‘s all about eyeballs. </li></ul><ul><li>very competitive. </li></ul>
  4. 4. Users and Apps <ul><li>Love/Hate-Relationship. </li></ul><ul><li>User installs App, then what? </li></ul><ul><li>Engage the user, but don‘t spam! </li></ul><ul><li>Get users to write reviews. </li></ul><ul><li>Build a Fanpage. </li></ul>
  5. 5. What‘s a good App? <ul><li>Depends. Really. </li></ul><ul><li>Some people like Vampires. </li></ul><ul><li>Others like Picnik. Or Calvin & Hobbes Quotes. </li></ul><ul><li>Most like SuperWall, FunWall, Friends for Sale, Scrabulous, Flixster, or Texas HoldEm Poker </li></ul>
  6. 6. Find an idea. <ul><li>Connect to your existing data. If exists. </li></ul><ul><li>Engage users. </li></ul><ul><li>Offer content. </li></ul><ul><li>Involve friends. </li></ul>
  7. 7. Then What? <ul><li>An App without users is a lonely place. </li></ul><ul><li>Viral Growth is a Facebook legend from the old days. </li></ul>
  8. 8. Advertise. <ul><li>Endless Possibilities. </li></ul><ul><li>Lookery </li></ul><ul><li>Social Media </li></ul><ul><li>even Facebook itself. hmm. </li></ul><ul><li>use small budgets, do some testing. </li></ul>
  9. 9. Been there, done that. <ul><li>Shoppero App </li></ul><ul><ul><li>tied in closely with Shoppero.com </li></ul></ul><ul><ul><li>did some advertising. 9000 Users. </li></ul></ul><ul><ul><li>failed to really engage Users, too complicated </li></ul></ul><ul><li>Mabber App </li></ul><ul><ul><li>Groupchat for Facebook Groups </li></ul></ul><ul><ul><li>no advertising - no users </li></ul></ul>
  10. 10. It‘s all about the DAU <ul><li>Daily Active Users. </li></ul><ul><li>Engage. </li></ul><ul><li>Newsfeed. </li></ul><ul><li>don‘t spam. seriously. </li></ul>
  11. 11. Thanks. Nico Lumma - [email_address] - http://twitter.com/rednix http://lumma.de - http://f8club.d e - http://twitt erdings.de
  12. 12. I can has Appz!

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