persuasive campaign presentation


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persuasive campaign presentation

  1. 1. Anti-Sexting Campaign Sexting … not as sexy as it seems April 16, 2010 Cara O’Brien, Karen Redmond, Sydney Oliver, Jordan McBride, Jenna Pitsenbarger
  2. 2. What is sexting ? <ul><li>Sending explicit messages, photos, and/or videos via cell phone. </li></ul><ul><li>Known as a “high-tech way of flirting.” </li></ul><ul><li>“ latest teen trend” </li></ul>
  3. 3. History of Sexting <ul><li>Reported as early as 2005, however sexual liberation began in the 1960’s. </li></ul><ul><li>This has become such a prominent issue due to the accessibility of the new technology. </li></ul><ul><li>New technologies include cell phones with cameras, and social networking sites, such as Facebook. </li></ul>
  4. 4. Why is this a problem? <ul><li>Problems mainly occur when one or both of the individuals involved are under the age of 18. </li></ul><ul><li>Law violations include the following: </li></ul><ul><ul><li>Possession/distribution of child pornography </li></ul></ul><ul><ul><li>Exposing minors to lewd, obscene materials </li></ul></ul><ul><li>Consequences include: </li></ul><ul><ul><li>Lifetime label as a sex offender </li></ul></ul><ul><ul><li>Up to 10 years in state prison, if tried as an adult </li></ul></ul>
  5. 5. Previous Campaigns <ul><li>MTV </li></ul><ul><li>MTV took action in 2009 to evaluate the effects sexting has had on teens. </li></ul><ul><ul><li>A Thin Line </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><ul><li>Documentary </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Celebrity involvement </li></ul></ul></ul></ul>
  6. 6. Previous Campaigns <ul><li>Cynthia and Albert Logan lost a daughter to sext scandal </li></ul><ul><li> takes a different approach to talk to teens </li></ul><ul><ul><li> </li></ul></ul><ul><li> to help parents </li></ul><ul><li>James Lipton involvement with LG </li></ul><ul><ul><li> </li></ul></ul>
  7. 7. Previous Studies <ul><li>Several studies have been conducted to determine how many teens and young adults do in fact sext. </li></ul><ul><li>Results have found that : </li></ul><ul><ul><li>20% of teens, ages 13-19, have sent nude or semi-nude pictures, and 33% of young adults aged 20-26 have also sent nude or semi-nude pictures. </li></ul></ul><ul><ul><li>29% of teens have shared pictures online with someone they have never met. </li></ul></ul><ul><ul><li>50% of teens have shared the same picture with multiple people. </li></ul></ul>
  8. 8. Audience Analysis <ul><li>Surveyed 50 people, between the ages of 18-24. </li></ul><ul><li>Participants were asked to complete the survey as if they were 13-17, and then complete it as their current age. </li></ul><ul><li>58.1% of 13-17 yr. olds have sent or received a nude or semi-nude photo. </li></ul><ul><li>70% have been doing it since the age of 18. </li></ul><ul><li>68% did it when they were younger, while 72% do it now. </li></ul><ul><li>40% were pressured by their peers to either send or forward a message. </li></ul>
  9. 9. Campaign Goals <ul><li>Educate teens and young adults on the dangers of sexting. </li></ul><ul><li>Discourage the participation in sexting, even though some may feel pressured to do it. </li></ul><ul><li>Get middle and high schools more involved. </li></ul>
  10. 10. Communication Plan <ul><li>Aim to use television advertisements and social networking sites, such as Facebook. </li></ul><ul><li>Creation of a Facebook group called “Sexting … not as sexy as it seems.” </li></ul><ul><li>Creation of a print ad that can be posted or distributed. </li></ul><ul><li>Development of a brief video advertisement to discourage texting. </li></ul><ul><ul><li>Link </li></ul></ul>
  11. 11. Communication Samples <ul><li>Aim to have these two communication samples distributed to our audience as a reminder to practice safe texting. </li></ul><ul><ul><li>Awareness bracelet </li></ul></ul><ul><ul><li>Cell phone background application </li></ul></ul><ul><li>More school support </li></ul>
  12. 12. Awareness Bracelet
  13. 13. Phone Backgrounds
  14. 16. School Support <ul><li>Most schools do not feel that sexting is their problem, and it usually takes a student getting into trouble to motivate them to do something about it. </li></ul><ul><li>We hope that the creation of this communication plan and the communication samples will give the schools something to work with. </li></ul>
  15. 17. Evaluation <ul><li>One of our main goals is to educate teens and young adults, as well as college students on the dangers of sexting. </li></ul><ul><li>We want to educate teens and young adults about the laws & consequences associated with sexting. </li></ul><ul><li>Over the next 5 years, we are going to try and develop an anti-sexting class into the middle and high schools nationwide. </li></ul><ul><li>Another way to evaluate how effective our campaign is will be to determine how many teens and young adults have access to and support our awareness bracelets and phone backgrounds. </li></ul>