Marketing MPR Report April 2010
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Marketing MPR Report April 2010

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Marketing MPR Report April 2010 Marketing MPR Report April 2010 Presentation Transcript

  • APRIL 2010 MARKETING DEPARTMENT
  • ACTION PLAN TARGET TIMELINE STATUS Foreign Embassy Sales Blitz New Dealerships/Territories Expansion
    • Country/Embassy
    • selection
    • Scheduling
    • Presentations
    • Follow-thrus
    • Taiwan AMPA
    • Exhibit Preparation
    March April 12 – 15 Embassy itinerary finalized c/o Sales. Event preparation have been done. MB Composite & CJ2A Master Kit Brochure Invitation Letter & Poster Done Please See attachments.
  • AMPA Taiwan Exhibit Preparation Materials TARGET TIMELINE STATUS AMPA Taiwan Exhibit Brochure April 12 - 15 Done
  • AMPA Taiwan Exhibit Preparation Materials TARGET TIMELINE STATUS AMPA Taiwan Exhibit Invitation Letter & Poster April 12 - 15 Done
  • ACTION PLAN TARGET TIMELINE STATUS Web Advertising
    • New and Improved
    • Gas Tank
    • Same as Original
    • Trade publication advertising
    • Supply Line
    • JP Magazine
    March – April 1 st Blast 2010-04- 16 2 nd Blast 2010- 05 - 11 April, June Aug., Oct. 2010 eMail blast layout completed. For blasting/execution. Please see attached materials. Awaiting final Budget clearance c/o Finance.
  • New and Improved Gas Tank - Same as Original TARGET TIMELINE STATUS New and Improved Gas Tank Same as Original March - April Done. Waiting for Go Signal
  • ACTION PLAN TARGET TIMELINE STATUS D2D" New Service Brand (UPS Door-To-Door Delivery Service)
    • Online/Website
    • Product Catalogue
    • Webpage Layout
    • • Photoshoot
    April Shopping cart/payment gateway Concept layout done and submitted to DigiMarketing Agency. Photoshoot for the D2D Service Have been scheduled. To be Submitted to Digimarketing by Batch of 20’s per week.
  • D2D Online Website Catalog TARGET TIMELINE STATUS
    • Online/Website
    • Product Catalogue
    • Webpage Layout
    March - April Done Shopping Cart Currency Selection Product Search Category User Menu Best Seller List Contact Details Log In & Registration Product Model Page Site Link Featured Product Page Lists Promo Banner Product Catalog Payment Methods
  • D2D Online Website Catalog TARGET TIMELINE STATUS
    • Online/Website
    • Product Catalogue
    • Webpage Layout
    March - April Done Tabbed Menu for Product Info
  • ACTION PLAN TARGET TIMELINE STATUS Search Engine Optimization Program (SEO) "Virtual MDJuan Store“ "JOGs" Community/Networking Building Internal Internet Immersion Program (3 I's)
    • New & Improved
    • MB Gas Tank
    • Online/Website
    • Product Catalogue
    • eMail Blasting
    • Social Network Engagement
    Jan - Feb Jan – Feb Jan – Feb Jan – Feb For development with DigiMarketing Agency. DSD Product catalogue layout developed. For finalization with DigiMarketing Agency.
  • ACTION PLAN TARGET TIMELINE STATUS eJeepney Proposal Designs Exhibit Paticipation
    • Revised Designs for:
    • Phil Air Force
    • Boracay Regency
    • Earth Day 2010
    • Clean Air Motorcade.
    • Istituto Cervantes (Motorcade)
    April April Proposal Designs Done. Please see attachments. Material Preparations for Exhibit. Please see attachements.
  • Marketing Materials for PhUV TARGET TIMELINE STATUS
    • Earth Day 2010
    • Clean Air Motorcade.
    • Istituto Cervantes (Motorcade)
    April Done
  • Earth Day 2010 Clean Air Motorcade TARGET TIMELINE STATUS
    • Earth Day 2010
    • Clean Air Motorcade.
    April Done
  • Earth Day 2010 Clean Air Motorcade TARGET TIMELINE STATUS
    • Istituto Cervantes (Motorcade)
    April Done
  • eJeepney Finalized Design for Boracay Regency TARGET TIMELINE STATUS eJeepney Proposal Designs : Boracay Regency April Done
  • eJeepney Design for PAF Patrol Jeep TARGET TIMELINE STATUS eJeepney Proposal Designs : PAF Patrol Jeep April Done
  • eJeepney Design for PAF Peso Ride TARGET TIMELINE STATUS eJeepney Proposal Designs : PAF Patrol Jeep April Done
  • eQuad Proposal Design for PAF TARGET TIMELINE Q eQuad Proposal Designs : PAF April Done
  • Issues/Concerns/ Initiatives Status Next Steps Creative manpower shortage vis-à-vis Centro
    • Time/task management
    • 4 applicants interviewed but were rejected
    • Coordinate with HR on more applicants