Marketing MPR Report April 2010

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Marketing MPR Report April 2010

  1. 1. APRIL 2010 MARKETING DEPARTMENT
  2. 2. ACTION PLAN TARGET TIMELINE STATUS Foreign Embassy Sales Blitz New Dealerships/Territories Expansion <ul><li>Country/Embassy </li></ul><ul><li>selection </li></ul><ul><li>Scheduling </li></ul><ul><li>Presentations </li></ul><ul><li>Follow-thrus </li></ul><ul><li>Taiwan AMPA </li></ul><ul><li>Exhibit Preparation </li></ul>March April 12 – 15 Embassy itinerary finalized c/o Sales. Event preparation have been done. MB Composite & CJ2A Master Kit Brochure Invitation Letter & Poster Done Please See attachments.
  3. 3. AMPA Taiwan Exhibit Preparation Materials TARGET TIMELINE STATUS AMPA Taiwan Exhibit Brochure April 12 - 15 Done
  4. 4. AMPA Taiwan Exhibit Preparation Materials TARGET TIMELINE STATUS AMPA Taiwan Exhibit Invitation Letter & Poster April 12 - 15 Done
  5. 5. ACTION PLAN TARGET TIMELINE STATUS Web Advertising <ul><li>New and Improved </li></ul><ul><li>Gas Tank </li></ul><ul><li>Same as Original </li></ul><ul><li>Trade publication advertising </li></ul><ul><li>Supply Line </li></ul><ul><li>JP Magazine </li></ul>March – April 1 st Blast 2010-04- 16 2 nd Blast 2010- 05 - 11 April, June Aug., Oct. 2010 eMail blast layout completed. For blasting/execution. Please see attached materials. Awaiting final Budget clearance c/o Finance.
  6. 6. New and Improved Gas Tank - Same as Original TARGET TIMELINE STATUS New and Improved Gas Tank Same as Original March - April Done. Waiting for Go Signal
  7. 7. ACTION PLAN TARGET TIMELINE STATUS D2D&quot; New Service Brand (UPS Door-To-Door Delivery Service) <ul><li>Online/Website </li></ul><ul><li>Product Catalogue </li></ul><ul><li>Webpage Layout </li></ul><ul><li>• Photoshoot </li></ul>April Shopping cart/payment gateway Concept layout done and submitted to DigiMarketing Agency. Photoshoot for the D2D Service Have been scheduled. To be Submitted to Digimarketing by Batch of 20’s per week.
  8. 8. D2D Online Website Catalog TARGET TIMELINE STATUS <ul><li>Online/Website </li></ul><ul><li>Product Catalogue </li></ul><ul><li>Webpage Layout </li></ul>March - April Done Shopping Cart Currency Selection Product Search Category User Menu Best Seller List Contact Details Log In & Registration Product Model Page Site Link Featured Product Page Lists Promo Banner Product Catalog Payment Methods
  9. 9. D2D Online Website Catalog TARGET TIMELINE STATUS <ul><li>Online/Website </li></ul><ul><li>Product Catalogue </li></ul><ul><li>Webpage Layout </li></ul>March - April Done Tabbed Menu for Product Info
  10. 10. ACTION PLAN TARGET TIMELINE STATUS Search Engine Optimization Program (SEO) &quot;Virtual MDJuan Store“ &quot;JOGs&quot; Community/Networking Building Internal Internet Immersion Program (3 I's) <ul><li>New & Improved </li></ul><ul><li>MB Gas Tank </li></ul><ul><li>Online/Website </li></ul><ul><li>Product Catalogue </li></ul><ul><li>eMail Blasting </li></ul><ul><li>Social Network Engagement </li></ul>Jan - Feb Jan – Feb Jan – Feb Jan – Feb For development with DigiMarketing Agency. DSD Product catalogue layout developed. For finalization with DigiMarketing Agency.
  11. 11. ACTION PLAN TARGET TIMELINE STATUS eJeepney Proposal Designs Exhibit Paticipation <ul><li>Revised Designs for: </li></ul><ul><li>Phil Air Force </li></ul><ul><li>Boracay Regency </li></ul><ul><li>Earth Day 2010 </li></ul><ul><li>Clean Air Motorcade. </li></ul><ul><li>Istituto Cervantes (Motorcade) </li></ul>April April Proposal Designs Done. Please see attachments. Material Preparations for Exhibit. Please see attachements.
  12. 12. Marketing Materials for PhUV TARGET TIMELINE STATUS <ul><li>Earth Day 2010 </li></ul><ul><li>Clean Air Motorcade. </li></ul><ul><li>Istituto Cervantes (Motorcade) </li></ul>April Done
  13. 13. Earth Day 2010 Clean Air Motorcade TARGET TIMELINE STATUS <ul><li>Earth Day 2010 </li></ul><ul><li>Clean Air Motorcade. </li></ul>April Done
  14. 14. Earth Day 2010 Clean Air Motorcade TARGET TIMELINE STATUS <ul><li>Istituto Cervantes (Motorcade) </li></ul>April Done
  15. 15. eJeepney Finalized Design for Boracay Regency TARGET TIMELINE STATUS eJeepney Proposal Designs : Boracay Regency April Done
  16. 16. eJeepney Design for PAF Patrol Jeep TARGET TIMELINE STATUS eJeepney Proposal Designs : PAF Patrol Jeep April Done
  17. 17. eJeepney Design for PAF Peso Ride TARGET TIMELINE STATUS eJeepney Proposal Designs : PAF Patrol Jeep April Done
  18. 18. eQuad Proposal Design for PAF TARGET TIMELINE Q eQuad Proposal Designs : PAF April Done
  19. 19. Issues/Concerns/ Initiatives Status Next Steps Creative manpower shortage vis-à-vis Centro <ul><li>Time/task management </li></ul><ul><li>4 applicants interviewed but were rejected </li></ul><ul><li>Coordinate with HR on more applicants </li></ul>

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