The document introduces Creative Commons licenses as an alternative to traditional copyright. It discusses how copyright law originally aimed to protect creators by prohibiting copying of their work, but digital technologies now make copying and sharing easy. Creative Commons licenses were developed to address this by allowing creators to selectively permit sharing and reuse of their work while still maintaining attribution rights. The licenses provide simple options for creators to easily share their work and allow others to legally build upon it.

1. SOMETHING FOR NOTHING An Introduction to Creative Commons Tom Jarrett Designer, Red Magma

2. O NCE UPON A TIME...

3. WHENEVER SOMETHING

4. Let’s say you wrote a book...

5. IT WAS HARD FOR OTHERS TO

6. YOUR WORK WAS

8. 300 YEARS AGO COPYRIGHT LEGISLATION WAS INTRODUCED

9. AS SOON AS YOU MADE SOMETHING TANGIBLE NO-ONECOULD COPY IT.

10. 3 FOR CENTURIES COPYRIGHTRULED

11. BUT THEN CAME THE

12. AND EVERYONE SAID: COPYING STUFF IS SOEASY

13. IF I WANTIT I’LL IT

14. AT FIRST THIS WAS VERYANNOYING

15. BUT THEN WE REALISED BY SHARINGCONTENT MORE PEOPLE WOULD SEE IT

16. MARKETERS RESPONDED TO DEMAND AND BRANDS GAINED

17. ALL WE WANTED WASA BIT OF CREDIT

18. BUT THE OLD LAWS STILL SAID NO

19. PERMITTED SHARING IS

20. SO SOME OF THE WORLD’S MOST RESPECTEDLAWYERS GOT TOGETHER...

21. c AND MADE THIS

22. cc INTO THIS

23. NOW WHEREVERYOU SEE THE SIGN

24. YOU CAN SHARE THE CONTENT

25. AS LONGAS YOU GIVETHE AUTHOR

26. HE STILL OWNS THE COPYRIGHT

27. BUT HE CAN EASILY LICENSE HIS MEDIA & ALL THE

28. ETC ETC ETC HAS BEEN TAKEN CARE OF

29. YOU’RE FREE TO SHARE NOW MEDIA SAFELY

30. AND PEOPLE WILL

31. VISIT CREATIVECOMMONS.COMFOR FULL DETAILS

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