SOMETHING FOR NOTHING<br />An Introduction to Creative Commons<br />Tom Jarrett<br />Designer, Red Magma<br />
O<br />NCE<br />UPON A<br />TIME...<br />
WHENEVER <br />SOMETHING<br />
Let’s say you wrote<br />a book...<br />
IT WAS HARD<br />FOR OTHERS TO<br />
YOUR WORK WAS <br />
300<br />YEARS<br />AGO<br />COPYRIGHT<br />LEGISLATION WAS INTRODUCED<br />
AS SOON AS YOU MADE SOMETHING TANGIBLE <br />NO-ONECOULD COPY IT.<br />
3<br />FOR<br />CENTURIES<br />COPYRIGHTRULED<br />
BUT THEN CAME THE<br />
AND EVERYONE SAID:<br />COPYING STUFF IS SOEASY<br />
IF I WANTIT<br />I’LL<br />IT<br />
AT FIRST THIS WAS VERYANNOYING<br />
BUT THEN WE REALISED BY SHARINGCONTENT<br />MORE PEOPLE WOULD SEE IT<br />
MARKETERS RESPONDED TO DEMAND<br />AND BRANDS GAINED<br />
ALL WE WANTED WASA BIT OF CREDIT<br />
BUT THE <br />OLD LAWS <br />STILL SAID<br />NO<br />
PERMITTED<br />SHARING IS<br />
SO SOME OF THE WORLD’S MOST RESPECTEDLAWYERS GOT TOGETHER...<br />
c<br />AND MADE THIS<br />
cc<br />INTO THIS<br />
NOW WHEREVERYOU SEE THE SIGN<br />
YOU CAN<br />SHARE<br />THE CONTENT<br />
AS LONGAS YOU GIVETHE AUTHOR<br />
HE STILL OWNS THE COPYRIGHT<br />
BUT HE CAN EASILY<br />LICENSE HIS MEDIA<br />&<br />ALL THE<br />
ETC<br />ETC<br />ETC<br />HAS BEEN TAKEN CARE OF<br />
YOU’RE FREE TO SHARE <br />NOW<br />MEDIA SAFELY<br />
AND PEOPLE WILL<br />
VISIT<br />CREATIVECOMMONS.COMFOR FULL DETAILS<br />
thanks :)<br />follow us on twitter<br />more presentations on<br />slideshare<br />@seismograph<br />(links open in a new...
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A brief introduction to Creative Commons and the benefits of sharing content online.

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Something for nothing

  1. 1. SOMETHING FOR NOTHING<br />An Introduction to Creative Commons<br />Tom Jarrett<br />Designer, Red Magma<br />
  2. 2. O<br />NCE<br />UPON A<br />TIME...<br />
  3. 3. WHENEVER <br />SOMETHING<br />
  4. 4. Let’s say you wrote<br />a book...<br />
  5. 5. IT WAS HARD<br />FOR OTHERS TO<br />
  6. 6. YOUR WORK WAS <br />
  7. 7.
  8. 8. 300<br />YEARS<br />AGO<br />COPYRIGHT<br />LEGISLATION WAS INTRODUCED<br />
  9. 9. AS SOON AS YOU MADE SOMETHING TANGIBLE <br />NO-ONECOULD COPY IT.<br />
  10. 10. 3<br />FOR<br />CENTURIES<br />COPYRIGHTRULED<br />
  11. 11. BUT THEN CAME THE<br />
  12. 12. AND EVERYONE SAID:<br />COPYING STUFF IS SOEASY<br />
  13. 13. IF I WANTIT<br />I’LL<br />IT<br />
  14. 14. AT FIRST THIS WAS VERYANNOYING<br />
  15. 15. BUT THEN WE REALISED BY SHARINGCONTENT<br />MORE PEOPLE WOULD SEE IT<br />
  16. 16. MARKETERS RESPONDED TO DEMAND<br />AND BRANDS GAINED<br />
  17. 17. ALL WE WANTED WASA BIT OF CREDIT<br />
  18. 18. BUT THE <br />OLD LAWS <br />STILL SAID<br />NO<br />
  19. 19. PERMITTED<br />SHARING IS<br />
  20. 20. SO SOME OF THE WORLD’S MOST RESPECTEDLAWYERS GOT TOGETHER...<br />
  21. 21. c<br />AND MADE THIS<br />
  22. 22. cc<br />INTO THIS<br />
  23. 23. NOW WHEREVERYOU SEE THE SIGN<br />
  24. 24. YOU CAN<br />SHARE<br />THE CONTENT<br />
  25. 25. AS LONGAS YOU GIVETHE AUTHOR<br />
  26. 26. HE STILL OWNS THE COPYRIGHT<br />
  27. 27. BUT HE CAN EASILY<br />LICENSE HIS MEDIA<br />&<br />ALL THE<br />
  28. 28. ETC<br />ETC<br />ETC<br />HAS BEEN TAKEN CARE OF<br />
  29. 29. YOU’RE FREE TO SHARE <br />NOW<br />MEDIA SAFELY<br />
  30. 30. AND PEOPLE WILL<br />
  31. 31. VISIT<br />CREATIVECOMMONS.COMFOR FULL DETAILS<br />
  32. 32. thanks :)<br />follow us on twitter<br />more presentations on<br />slideshare<br />@seismograph<br />(links open in a new window)<br />
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