Getting People To Like You.

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Looking at Facebook as a marketing tool.

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Getting People To Like You.

  1. 1. GETTING PEOPLE TO <br /> YOU<br />Looking at Facebook as a marketing tool.<br />
  2. 2. BRANDS PEOPLE LIKE<br />13,963,342 likes<br />12,198,474 likes<br />9,913,597 likes<br />9,612,965 likes<br />8,520,244 likes<br />6,506,894 likes<br />
  3. 3. FACEBOOK HAS MORE THAN <br />500 MILLION ACTIVE USERS<br />IF IT WAS A COUNTRY IT WOULD HAVE THE 3rdLARGEST POPULATION IN THE WORLD<br />
  4. 4. MORE THAN 3 BILLION PHOTOS ARE UPLOADED TO THE SITE EACH MONTH<br />MAKING FACEBOOK THE MOST POPULAR PHOTO SHARING SITE ON THE NET<br />
  5. 5. MORE THAN 55 MILLION STATUS UPDATESARE POSTED EACH DAY<br />THAT’S ALMOST DOUBLE THE AMOUNT OF TWEETS THAT ARE MADE EACH DAY<br />
  6. 6. FACEBOOK HAS 70 LANGUAGES AVAILABLE ON THE SITE<br />
  7. 7. IT’S NOT JUST FOR THE YOUNG ONES EITHER<br />FACEBOOK IS THE THIRD MOST VISITED SITE BY PEOPLE 65 AND OVER<br />61% OF FACEBOOK USERS ARE OVER 25<br />
  8. 8. 150 MILLION OF THESE USERS ARE CURRENTLY ACCESSING FACEBOOK ON THE GO THROUGH THEIR MOBILE DEVICES TOO<br />
  9. 9. SO HOW CAN YOU UTILISETHE TOOLS?<br />
  10. 10. YOU CAN CREATE A PAGE FOR YOUR BUSINESS OR PRODUCT<br />WHICH USERS CAN ‘LIKE’<br />
  11. 11. WITH PAGES YOU CAN PUBLISH <br />DIRECTLY TO THE NEWS STREAM<br />
  12. 12. PAGESALLOW YOU TO ENGAGE FANS WITH RICH MEDIA<br />
  13. 13. YOU CAN AND CHOOSE YOUR DEFAULT LANDING PAGE<br />
  14. 14. PAGES LET YOU USE THE INSIGHTS DASHBOARD FEATURE TO ANALYSEHOW YOUR FANS ARE INTERACTING<br />
  15. 15. FACEBOOK INSIGHTS CAN MEASURE:<br />Total and average number of comments, wall posts and likes<br />News Feed content distribution<br />New / Removed Friends<br />Post Quality<br />Page Views<br />Media Consumption<br />News stream Click Through Rate<br />
  16. 16. PAGES CAN ALL W<br />YOU TO IMPROVE SE<br />
  17. 17. YOUR FANS CAN LIKE OR COMMENT YOUR CONTENT OR STATUSES<br />1 hour ago comment like<br />THIS THEN APPEARS IN THEIR NEWSFEEDS.<br />AND ALSO IN THEIR FRIEND’S NEWSFEEDS.<br />28 minutes ago<br />
  18. 18. TIPS FOR MAXIMISING VIRALITY<br />
  19. 19. URL FOR YOUR FACEBOOK PAGE<br />CHOOSE THE BEST NAME AND<br />AND DON’T CHANGE IT<br />
  20. 20. USE EVENTS AND <br />INVITE YOUR FANS TO<br />PROMOTIONAL EVENTS,<br />PRODUCT LAUNCHES,<br />EXHIBITIONS ETC<br />
  21. 21. WHEN MAKING STATUS UPDATES BE FRIENDLY, INFORMATIVE, & AUTHENTIC<br />ACT LIKE YOU’RE TALKING TO YOUR FRIENDS. DON’T BARRAGE THEM WITH FORCED ENDORSEMENTS AND PROMOTIONAL MATERIAL.<br />
  22. 22. REWARD AND INTERACT <br />WITH YOUR FANS THROUGH GIVEAWAYS, COMPETITIONS AND VOUCHERS.<br />
  23. 23. USE TAGS IN YOUR STATUSES<br />AND ENCOURAGE YOUR FRIENDS TO DO THE SAME. <br />THIS ENSURES YOUR NAME APPEARS ON THEIRWALL FOR ALL THEIR FRIENDS TO SEE.<br />
  24. 24. IF APPROPRIATE, TARGET NEWS FEED<br />STORIES TO FREINDS BY<br />LOCATION AND LANGUAGE<br />
  25. 25. DO’S AND DONT’S FOR PAGES<br />DO<br />
  26. 26. REGULARLY MONITOR<br />ANDUPDATEYOUR PAGE<br />
  27. 27. SUPPORT CAUSES AND PAGES YOURCUSTOMERS WOULD CARE ABOUT <br />
  28. 28. ANSWER ANY QUESTIONS ABOUT YOUR SERVICE OR PRODUCT.<br />
  29. 29. USE THE “ABOUT” AND ‘INFO’ TABS TO INCLUDE KEYWORDS AND INFORMATIONNEAR THE TOP OF YOUR PAGE <br />BUT AVOID MAKING IT TOO LONG AND SELF-PROMOTIONAL.<br />
  30. 30. DO’S AND DONT’S FOR PAGES<br />DON’T<br />
  31. 31. DON’T BE TOO SPAMMY WITH YOUR POSTS<br />
  32. 32.
  33. 33. DON’T MESSAGE USERS YOU HAVE NO CONNECTION WITH IN HIGH VOLUME<br />
  34. 34. DON’T BUY YOUR FRIENDSHIPS AND FILL YOUR FRIENDS WITH PEOPLE WHO AREN’T INTERESTED<br />
  35. 35.
  36. 36.
  37. 37. THIS IS INTEGRATED WITH<br />FACEBOOK EVENTS AND INCLUDES AN ‘RSVP’ CALL TO ACTION<br />FRIENDS RESPONSES ARE<br />VISIBLE BENEATH THE AD<br />
  38. 38. POLLS<br />THEN SEE HOW<br />USERS CAN RESPOND TO THE POLL, AND<br />THEIR FRIENDS / OTHERS RESPONDED<br />
  39. 39. YOU CAN ALSO ATTRACT FACEBOOK USERS WITH GAMES, APPLICATIONS AND ORIGINAL MEDIA<br />
  40. 40. FACEBOOK IS THE MOST POPULAR DESTINATION FOR ONLINE GAMES<br />
  41. 41. 28% HAVE PURCHASED IN-GAME CURRENCY<br />WITH REAL-WORLD MONEY<br />
  42. 42. 100 MILLION PEOPLE ARE PLAYING THESE GAMES AND ABOUT $1 BILLION IN REVENUE IS EXPECTED THIS YEAR<br />
  43. 43. FACEBOOK HAS ALSO JUST ANNOUNCED A NEW FEATURE<br />
  44. 44. IT ALLOWS FACEBOOK USERS TO SEE WHERE THEIR FRIENDS ARE AND WHEN<br />
  45. 45. YOU CAN AUTHENTICATE AND OWN A ‘FACEBOOK PLACE’ FOR YOUR BUSINESS.<br />
  46. 46. AND IT’S SURE TO OPEN UP THE POSSIBILITY OF MANY OTHER TOOLS<br />SUCH AS THE ABILITY TO CREATE GEO-TAGGED CONTENT THAT CAN HAVE RELEVANCE TO TENS OF THOUSANDS OF USERS IN A GIVEN AREA.<br />
  47. 47. It’s nice to be liked<br />(links open in a new window)<br />

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