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Getting People To Like You.
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Getting People To Like You.

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Looking at Facebook as a marketing tool.

Looking at Facebook as a marketing tool.

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  • 1. GETTING PEOPLE TO
    YOU
    Looking at Facebook as a marketing tool.
  • 2. BRANDS PEOPLE LIKE
    13,963,342 likes
    12,198,474 likes
    9,913,597 likes
    9,612,965 likes
    8,520,244 likes
    6,506,894 likes
  • 3. FACEBOOK HAS MORE THAN
    500 MILLION ACTIVE USERS
    IF IT WAS A COUNTRY IT WOULD HAVE THE 3rdLARGEST POPULATION IN THE WORLD
  • 4. MORE THAN 3 BILLION PHOTOS ARE UPLOADED TO THE SITE EACH MONTH
    MAKING FACEBOOK THE MOST POPULAR PHOTO SHARING SITE ON THE NET
  • 5. MORE THAN 55 MILLION STATUS UPDATESARE POSTED EACH DAY
    THAT’S ALMOST DOUBLE THE AMOUNT OF TWEETS THAT ARE MADE EACH DAY
  • 6. FACEBOOK HAS 70 LANGUAGES AVAILABLE ON THE SITE
  • 7. IT’S NOT JUST FOR THE YOUNG ONES EITHER
    FACEBOOK IS THE THIRD MOST VISITED SITE BY PEOPLE 65 AND OVER
    61% OF FACEBOOK USERS ARE OVER 25
  • 8. 150 MILLION OF THESE USERS ARE CURRENTLY ACCESSING FACEBOOK ON THE GO THROUGH THEIR MOBILE DEVICES TOO
  • 9. SO HOW CAN YOU UTILISETHE TOOLS?
  • 10. YOU CAN CREATE A PAGE FOR YOUR BUSINESS OR PRODUCT
    WHICH USERS CAN ‘LIKE’
  • 11. WITH PAGES YOU CAN PUBLISH
    DIRECTLY TO THE NEWS STREAM
  • 12. PAGESALLOW YOU TO ENGAGE FANS WITH RICH MEDIA
  • 13. YOU CAN AND CHOOSE YOUR DEFAULT LANDING PAGE
  • 14. PAGES LET YOU USE THE INSIGHTS DASHBOARD FEATURE TO ANALYSEHOW YOUR FANS ARE INTERACTING
  • 15. FACEBOOK INSIGHTS CAN MEASURE:
    Total and average number of comments, wall posts and likes
    News Feed content distribution
    New / Removed Friends
    Post Quality
    Page Views
    Media Consumption
    News stream Click Through Rate
  • 16. PAGES CAN ALL W
    YOU TO IMPROVE SE
  • 17. YOUR FANS CAN LIKE OR COMMENT YOUR CONTENT OR STATUSES
    1 hour ago comment like
    THIS THEN APPEARS IN THEIR NEWSFEEDS.
    AND ALSO IN THEIR FRIEND’S NEWSFEEDS.
    28 minutes ago
  • 18. TIPS FOR MAXIMISING VIRALITY
  • 19. URL FOR YOUR FACEBOOK PAGE
    CHOOSE THE BEST NAME AND
    AND DON’T CHANGE IT
  • 20. USE EVENTS AND
    INVITE YOUR FANS TO
    PROMOTIONAL EVENTS,
    PRODUCT LAUNCHES,
    EXHIBITIONS ETC
  • 21. WHEN MAKING STATUS UPDATES BE FRIENDLY, INFORMATIVE, & AUTHENTIC
    ACT LIKE YOU’RE TALKING TO YOUR FRIENDS. DON’T BARRAGE THEM WITH FORCED ENDORSEMENTS AND PROMOTIONAL MATERIAL.
  • 22. REWARD AND INTERACT
    WITH YOUR FANS THROUGH GIVEAWAYS, COMPETITIONS AND VOUCHERS.
  • 23. USE TAGS IN YOUR STATUSES
    AND ENCOURAGE YOUR FRIENDS TO DO THE SAME.
    THIS ENSURES YOUR NAME APPEARS ON THEIRWALL FOR ALL THEIR FRIENDS TO SEE.
  • 24. IF APPROPRIATE, TARGET NEWS FEED
    STORIES TO FREINDS BY
    LOCATION AND LANGUAGE
  • 25. DO’S AND DONT’S FOR PAGES
    DO
  • 26. REGULARLY MONITOR
    ANDUPDATEYOUR PAGE
  • 27. SUPPORT CAUSES AND PAGES YOURCUSTOMERS WOULD CARE ABOUT
  • 28. ANSWER ANY QUESTIONS ABOUT YOUR SERVICE OR PRODUCT.
  • 29. USE THE “ABOUT” AND ‘INFO’ TABS TO INCLUDE KEYWORDS AND INFORMATIONNEAR THE TOP OF YOUR PAGE
    BUT AVOID MAKING IT TOO LONG AND SELF-PROMOTIONAL.
  • 30. DO’S AND DONT’S FOR PAGES
    DON’T
  • 31. DON’T BE TOO SPAMMY WITH YOUR POSTS
  • 32.
  • 33. DON’T MESSAGE USERS YOU HAVE NO CONNECTION WITH IN HIGH VOLUME
  • 34. DON’T BUY YOUR FRIENDSHIPS AND FILL YOUR FRIENDS WITH PEOPLE WHO AREN’T INTERESTED
  • 35.
  • 36.
  • 37. THIS IS INTEGRATED WITH
    FACEBOOK EVENTS AND INCLUDES AN ‘RSVP’ CALL TO ACTION
    FRIENDS RESPONSES ARE
    VISIBLE BENEATH THE AD
  • 38. POLLS
    THEN SEE HOW
    USERS CAN RESPOND TO THE POLL, AND
    THEIR FRIENDS / OTHERS RESPONDED
  • 39. YOU CAN ALSO ATTRACT FACEBOOK USERS WITH GAMES, APPLICATIONS AND ORIGINAL MEDIA
  • 40. FACEBOOK IS THE MOST POPULAR DESTINATION FOR ONLINE GAMES
  • 41. 28% HAVE PURCHASED IN-GAME CURRENCY
    WITH REAL-WORLD MONEY
  • 42. 100 MILLION PEOPLE ARE PLAYING THESE GAMES AND ABOUT $1 BILLION IN REVENUE IS EXPECTED THIS YEAR
  • 43. FACEBOOK HAS ALSO JUST ANNOUNCED A NEW FEATURE
  • 44. IT ALLOWS FACEBOOK USERS TO SEE WHERE THEIR FRIENDS ARE AND WHEN
  • 45. YOU CAN AUTHENTICATE AND OWN A ‘FACEBOOK PLACE’ FOR YOUR BUSINESS.
  • 46. AND IT’S SURE TO OPEN UP THE POSSIBILITY OF MANY OTHER TOOLS
    SUCH AS THE ABILITY TO CREATE GEO-TAGGED CONTENT THAT CAN HAVE RELEVANCE TO TENS OF THOUSANDS OF USERS IN A GIVEN AREA.
  • 47. It’s nice to be liked
    (links open in a new window)