Getting People To Like You.

GETTING PEOPLE TO
YOU
Looking at Facebook as a marketing tool.

BRANDS PEOPLE LIKE
13,963,342 likes
12,198,474 likes
9,913,597 likes
9,612,965 likes
8,520,244 likes
6,506,894 likes

FACEBOOK HAS MORE THAN
500 MILLION ACTIVE USERS
IF IT WAS A COUNTRY IT WOULD HAVE THE 3rdLARGEST POPULATION IN THE WORLD

MORE THAN 3 BILLION PHOTOS ARE UPLOADED TO THE SITE EACH MONTH
MAKING FACEBOOK THE MOST POPULAR PHOTO SHARING SITE ON THE NET

MORE THAN 55 MILLION STATUS UPDATESARE POSTED EACH DAY
THAT’S ALMOST DOUBLE THE AMOUNT OF TWEETS THAT ARE MADE EACH DAY

FACEBOOK HAS 70 LANGUAGES AVAILABLE ON THE SITE

IT’S NOT JUST FOR THE YOUNG ONES EITHER
FACEBOOK IS THE THIRD MOST VISITED SITE BY PEOPLE 65 AND OVER
61% OF FACEBOOK USERS ARE OVER 25

150 MILLION OF THESE USERS ARE CURRENTLY ACCESSING FACEBOOK ON THE GO THROUGH THEIR MOBILE DEVICES TOO

SO HOW CAN YOU UTILISETHE TOOLS?

YOU CAN CREATE A PAGE FOR YOUR BUSINESS OR PRODUCT
WHICH USERS CAN ‘LIKE’

WITH PAGES YOU CAN PUBLISH
DIRECTLY TO THE NEWS STREAM

PAGESALLOW YOU TO ENGAGE FANS WITH RICH MEDIA

YOU CAN AND CHOOSE YOUR DEFAULT LANDING PAGE

PAGES LET YOU USE THE INSIGHTS DASHBOARD FEATURE TO ANALYSEHOW YOUR FANS ARE INTERACTING

FACEBOOK INSIGHTS CAN MEASURE:
Total and average number of comments, wall posts and likes
News Feed content distribution
New / Removed Friends
Post Quality
Page Views
Media Consumption
News stream Click Through Rate

PAGES CAN ALL W
YOU TO IMPROVE SE

YOUR FANS CAN LIKE OR COMMENT YOUR CONTENT OR STATUSES
1 hour ago comment like
THIS THEN APPEARS IN THEIR NEWSFEEDS.
AND ALSO IN THEIR FRIEND’S NEWSFEEDS.
28 minutes ago

TIPS FOR MAXIMISING VIRALITY

URL FOR YOUR FACEBOOK PAGE
CHOOSE THE BEST NAME AND
AND DON’T CHANGE IT

USE EVENTS AND
INVITE YOUR FANS TO
PROMOTIONAL EVENTS,
PRODUCT LAUNCHES,
EXHIBITIONS ETC

WHEN MAKING STATUS UPDATES BE FRIENDLY, INFORMATIVE, & AUTHENTIC
ACT LIKE YOU’RE TALKING TO YOUR FRIENDS. DON’T BARRAGE THEM WITH FORCED ENDORSEMENTS AND PROMOTIONAL MATERIAL.

REWARD AND INTERACT
WITH YOUR FANS THROUGH GIVEAWAYS, COMPETITIONS AND VOUCHERS.

USE TAGS IN YOUR STATUSES
AND ENCOURAGE YOUR FRIENDS TO DO THE SAME.
THIS ENSURES YOUR NAME APPEARS ON THEIRWALL FOR ALL THEIR FRIENDS TO SEE.

IF APPROPRIATE, TARGET NEWS FEED
STORIES TO FREINDS BY
LOCATION AND LANGUAGE

DO’S AND DONT’S FOR PAGES
DO

REGULARLY MONITOR
ANDUPDATEYOUR PAGE

SUPPORT CAUSES AND PAGES YOURCUSTOMERS WOULD CARE ABOUT

ANSWER ANY QUESTIONS ABOUT YOUR SERVICE OR PRODUCT.

USE THE “ABOUT” AND ‘INFO’ TABS TO INCLUDE KEYWORDS AND INFORMATIONNEAR THE TOP OF YOUR PAGE
BUT AVOID MAKING IT TOO LONG AND SELF-PROMOTIONAL.

DO’S AND DONT’S FOR PAGES
DON’T

DON’T BE TOO SPAMMY WITH YOUR POSTS

DON’T MESSAGE USERS YOU HAVE NO CONNECTION WITH IN HIGH VOLUME

DON’T BUY YOUR FRIENDSHIPS AND FILL YOUR FRIENDS WITH PEOPLE WHO AREN’T INTERESTED

THIS IS INTEGRATED WITH
FACEBOOK EVENTS AND INCLUDES AN ‘RSVP’ CALL TO ACTION
FRIENDS RESPONSES ARE
VISIBLE BENEATH THE AD

POLLS
THEN SEE HOW
USERS CAN RESPOND TO THE POLL, AND
THEIR FRIENDS / OTHERS RESPONDED

YOU CAN ALSO ATTRACT FACEBOOK USERS WITH GAMES, APPLICATIONS AND ORIGINAL MEDIA

FACEBOOK IS THE MOST POPULAR DESTINATION FOR ONLINE GAMES

28% HAVE PURCHASED IN-GAME CURRENCY
WITH REAL-WORLD MONEY

100 MILLION PEOPLE ARE PLAYING THESE GAMES AND ABOUT $1 BILLION IN REVENUE IS EXPECTED THIS YEAR

FACEBOOK HAS ALSO JUST ANNOUNCED A NEW FEATURE

IT ALLOWS FACEBOOK USERS TO SEE WHERE THEIR FRIENDS ARE AND WHEN

YOU CAN AUTHENTICATE AND OWN A ‘FACEBOOK PLACE’ FOR YOUR BUSINESS.

AND IT’S SURE TO OPEN UP THE POSSIBILITY OF MANY OTHER TOOLS
SUCH AS THE ABILITY TO CREATE GEO-TAGGED CONTENT THAT CAN HAVE RELEVANCE TO TENS OF THOUSANDS OF USERS IN A GIVEN AREA.

It’s nice to be liked
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Getting People To Like You.

by Red Magma on Sep 24, 2010

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