2006 Hispanic Initiative- Marketing

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This is a presentation I created for the 2006 Hispanic Initiative to teach middle school and high school students about the importance of business. Each day, I introduced the students to business new topics, such as entrepreneurship, marketing, ethics, corporate social responsibility, and accounting/finance.

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2006 Hispanic Initiative- Marketing

  1. 1. Marketing
  2. 2. Marketing <ul><li>How is marketing used, and why is it important to learn marketing? </li></ul><ul><li>What can be marketed? </li></ul>
  3. 3. Marketing <ul><li>The process of moving people closer to making a decision to purchase or repurchase a company's products. Simply, if it does not facilitate a &quot;sale&quot; then it is not marketing. </li></ul><ul><li>Marketing is to establish, maintain and enhance long-term customer relationships at a profit, so that the objectives of the parties involved are met. This is done by mutual exchange and fulfillment of promises </li></ul><ul><li>Long-term sustainability </li></ul>
  4. 4. Spanish <ul><li>What’s the Spanish translation of the word “marketing”? </li></ul>
  5. 5. Spanish <ul><li>Marketing </li></ul><ul><ul><li>Comercialización; propaganda </li></ul></ul>
  6. 6. What Can Be Marketed? <ul><li>Products </li></ul><ul><li>Promotions </li></ul><ul><li>Events </li></ul><ul><li>People </li></ul><ul><li>Causes </li></ul><ul><li>Attractions </li></ul><ul><li>Services </li></ul><ul><li>Lifestyle Habits </li></ul><ul><ul><li>And the list goes on… </li></ul></ul><ul><ul><li>What would you market? </li></ul></ul>
  7. 7. Where Would I Market? <ul><li>Where and how can I market something? </li></ul>
  8. 8. Ways to Market <ul><li>TV- advantages/disadvantages </li></ul><ul><li>Newspaper </li></ul><ul><li>Magazines </li></ul><ul><li>Radio </li></ul><ul><li>Internet </li></ul><ul><li>Billboards </li></ul><ul><li>Transportation Ads </li></ul><ul><li>Personal Behavior </li></ul><ul><li>“ Graffitti” Advertisements </li></ul><ul><li>Announcements </li></ul><ul><li>E-Mail </li></ul><ul><li>Celebrities </li></ul><ul><li>Clothing </li></ul><ul><ul><li>There’s no real limit in marketing </li></ul></ul><ul><ul><li>Where would you market? </li></ul></ul>
  9. 9. Target Markets <ul><li>Often in marketing, your product is only desired by one specific group, so you target this market to avoid wasting money, effort, and time </li></ul><ul><li>Ensures that you maximize your results </li></ul><ul><li>What would be some examples of different target markets? </li></ul>
  10. 10. Aims of Marketing <ul><li>Recruit new customers </li></ul><ul><ul><li>Raising demand </li></ul></ul><ul><ul><li>Appeal to emotions & desires </li></ul></ul><ul><ul><li>Persuasion </li></ul></ul><ul><ul><li>Improve product image </li></ul></ul><ul><ul><li>Fulfill need/benefit relation </li></ul></ul><ul><li>Retain existing customer base </li></ul><ul><ul><li>Make customers feel content with past purchases </li></ul></ul>
  11. 11. Know Your Limits <ul><li>Different products and companies market to different areas </li></ul><ul><ul><li>Locally, regionally, nationwide, globally </li></ul></ul><ul><li>As you expand, there’s different issues to be dealt with such as… </li></ul><ul><ul><li>Translation </li></ul></ul><ul><ul><li>Culture </li></ul></ul><ul><ul><li>Timing </li></ul></ul><ul><ul><li>Expenses </li></ul></ul><ul><li>Advantages/Disadvantages? </li></ul>
  12. 12. Pepsi <ul><li>What, who, where, why, when, how? </li></ul>
  13. 13. Super Bowl Ads <ul><li>There are specific elements used in marketing and advertisements </li></ul><ul><li>2006 Super Bowl ads </li></ul><ul><ul><li>Super Bowl for Marketing </li></ul></ul><ul><ul><li>Most ads made specifically for this event </li></ul></ul><ul><ul><li>A 30-second ad costs roughly $2.5 million </li></ul></ul><ul><ul><li>FedEx: Dancing Burt </li></ul></ul><ul><ul><li>2006 Super Bowl XL Watch the Superbowl Commercials </li></ul></ul><ul><ul><li>2006 Super Bowl XL Watch the Superbowl Commercials </li></ul></ul>
  14. 14. Review <ul><li>What is marketing? </li></ul><ul><li>What’s the Spanish term for “marketing”? </li></ul><ul><li>What can be marketed? </li></ul><ul><li>Where can you market something? </li></ul><ul><li>Why would you market something? </li></ul><ul><li>What is the point of targeting a market? </li></ul><ul><li>Name some elements in the FedEx commerical </li></ul>

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