End of Design Part ll
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End of Design Part ll

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Slides from Professor Tom Inns.

Slides from Professor Tom Inns.

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    End of Design Part ll End of Design Part ll Presentation Transcript

    • Professor Tom Inns Collaborative Research to Drive Innovation 17th July 2009 THE END OF DESIGN
    • Professor Tom Inns Collaborative Research to Drive Innovation 17th July 2009 THE END OF DESIGN V&A
    • Professor Tom Inns Collaborative Research to Drive Innovation 17th July 2009 THE END OF DESIGN 1991 2009 V&A
    • 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 THE END OF DESIGN First SMS text message Google launched iPod Launched Facebook Launched Twitter Launched The evolving networked landscape
    • THE END OF DESIGN The evolving environmental landscape 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
    • THE END OF DESIGN The evolving corporate landscape 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2005 - 80s - 05 80s-2005 Market led Experience Marketing & Brand driven Emotions Aesthetics Responsive 2005+ Socially led Transformation People & Network driven Life Tools / Content Co-creative
    • THE END OF DESIGN The evolving professional landscape 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 • Formed in 1991 • Product design & engineering • Interaction Design 2009 – 500 staff • Product Design • Service Design • Innovation Consultancy
      • Designing for the 21st Century
      • £6.5 million Research Initiative
      • To foster the formation of a new
      • diverse community with a common
      • reference framework
      • To stimulate new ways of design thinking
      2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
      • Phase 1 Book
      • Gower Ashgate
      • Published Dec 2007 - 22 chapters
      • Phase 2 Book (due out Dec 2009)
      THE END OF DESIGN Phase 1 Project Call Phase 2 Project Call Phase 1 Projects Phase 2 Projects BOOK 1 BOOK 2
    • Initiative Direction: DJCAD, Dundee University 21 Phase 1 Cluster Projects 20 Phase 2 Research Projects Examples: • Design & medical pathways – Glasgow School of Art • 2020 vision of the design Industry – Lancaster University • The role of service designers – Oxford University • Design & complexity theory – Open University • Design & elderly workers – RCA • Participatory design methods – Coventry University • Design & crime – University of the Arts • Fashion design Futures – University of the Arts • Global design capabilities – University of Cambridge THE END OF DESIGN
    • Mapping Future Projects 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 75 Researchers 2 days Lighthouse, Glasgow Floor sized portfolio map of future projects THE END OF DESIGN Phase 1 Project Call Phase 2 Project Call Phase 1 Projects Phase 2 Projects BOOK 1 BOOK 2
    • Creativity Aesthetics Creativity Aesthetics Traditional notions of design ... Generating ideas Creating a broad portfolio of solutions Managing trade-offs Creating solutions that balance conflicting technical requirements Visualising the tangible Creating visual representations of potential ‘product’ solutions Accommodating uncertainty Coping with emergent ideas in real-time at different stages in development Profiling users Having empathy with the user story & context translating these requirements into solutions Synthesising futures Synthesising and prototyping future product concepts Extended roles for design in society … Facilitating Idea Generation Facilitating participatory creation Negotiating Value Establishing trade-offs between options and wide spectrum of metrics Visualising the intangible Creating an additional richer language for strategic decision making Navigating Complexity Acting as an organisational and community navigator, profiling the impact of emergent ideas in real-time Mediating Stakeholders Building profile of multiple internal & external stakeholders & contexts Synthesising strategy Synthesising and prototyping future strategic positions & contexts
    • THE END OF DESIGN EU Design Policy Mapping Workshop Lyon – June 2009
    • National Design Research Mapping Workshop London Mar 09 THE END OF DESIGN
    • Negotiating Value Visualising the intangible Mediating Stakeholders Synthesising Strategy Navigating Complexity Facilitating Idea Generation Design thinking in action MDes Design MSc Design Ethnography THE END OF DESIGN
    • Professor Tom Inns Collaborative Research to Drive Innovation 17th July 2009 2009 & beyond THE END OF DESIGN HIGH PRESSURE V&A V&A
    • Launching the Conservatives’ General Election Campaign David Cameron launches a revolutionary new approach. We will have no fixed policies instead what we do have is a participatory design process. We are the party that understands stakeholder needs. GENERAL ELECTION Cameron: Vote for us we are the design party BREAKING NEWS Dundee THE END OF DESIGN LIVE
    • THE END OF DESIGN
    • Gordon, how about this as a concept for dealing with NHS funding? That’s inspired, Dave, put it on the evaluation matrix, just to the right of my concepts THE END OF DESIGN