Reverse Brainstorming
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  • 1. Reverse Brainstorming Author: Daniel W. Crompton Mail: daniel.crompton@gmail.com
  • 2. Change Your Thinking • Instead of asking: – “How do I solve or prevent this issue?” – “How do I achieve these results?“ • Ask: – “How could I possibly cause the issue?” – “How could I possibly achieve the opposite effect?quot;
  • 3. Identify The Challenge Clearly identify the issue. Write it down.
  • 4. Reverse The Challenge “How could I possibly cause this issue?“ “How could I possibly achieve the opposite effect?“
  • 5. Brainstorm Brainstorm the reverse problem to generate reverse solutions. Allow the ideas to flow freely. Do not reject anything at this stage.
  • 6. Reverse The Reverse Brainstorm Take all the ideas to solve the reverse problem, and reverse these into solutions for the original issue.
  • 7. Evaluate The Solutions Can you see a potential solution? Can you see the makings of a potential solution?