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profesional image and presence

by Redgum Communications on Aug 09, 2011

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REDgum Communications 2 Day workshop on Personal Brand - who are you? Professional Image & Presence.

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REDgum Communications 2 Day workshop on Personal Brand - who are you? Professional Image & Presence.

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REDgum Communications Professional Image & Presence Workshop
Company Brands
What 3 words would your work colleagues use to describe you? What 3 words would your family use to describe you? \\What 3 words would your friends use to describe you?
Are any of the 3 words the same? Have you thought about why or why not?
Photosynthesis – transfer of energy from the sun into glucose.
Analyse how you behave when you interact with someone. Mark yourself with a X on each line Think about someone else that you want to interact and connect with better. Mark how they behave with a tick. Think about how you can move towards the other person’s position.
What is seen by others but not seen by you is called the blind area. This is the area to think about.
Famous people have personal brands.
What is your personal brand? It is you, your reputation, your work, your professional image and presence.
A typical Brand Pyramid
Personal Brand Pyramid A more structured way of defining ‘who are you?’ Work up from the bottom – to the top – what 3 words would you use to describe yourself?
April 18 1775 - American historical legend - a historical example of a word-of-mouth epidemic. reference Malcolm Gladwell’s The Tipping Point (Chapter 2) A stable boy overheard some British Army Officers saying they would be ‘hell to pay tomorrow’ and he told a silversmith called Paul Revere. Revere had heard other news that day and was convinced the British were about to march to Lexington to arrest colonial leaders John Hancock and Samuel Adams. Paul Revere jumped on a horse and began his ‘midnight ride’ to Lexington. He knocked on doors and spread the word - news that ‘The British are coming’ spread like a virus. When the British marched the next morning they were surprised by fierce resistance and beaten by the colonials. This started the American Revolution. Another rider, William Dawes did a similar ride, but was not successful in alerting the towns that the British were coming. Why? Because Paul Revere was a Connector - he knew everyone, who’s doors to knock on. He had an ‘uncanny genius of being at the centre of events’(p.56). He was the logical one to go to for the stable boy (p.57). He was also a Maven - a volunteer who wanted to help - with no personal agenda other than a concern for the liberty of his peers (p.67). He had the help of a few salesmen (persuaders) on the way, who persuaded all the villagers or colonists to fight and defeat the British Regulars at the beginning of the American Revolution.

profesional image and presence — Presentation Transcript

professional image and presence
voice volume is read as authority and confidence changing pitch is read as interesting and engaging vocal tone is read as a measure of believability or credibility diction gives degrees of clarity and meaning pace variations affect the level of comprehension and the audience’s ability to digest material
6CO 2 + 6H 2 O + energy  C 6 H 12 O 6 + 6O 2
The Elephant’s Child, Rudyard Kipling
- I keep six honest serving-men
- They taught me all I knew;
- Their names are
- What and why and when
- And how and where and who
- you…
brand pyramid
- functional attributes
functional benefits emotional benefits values personality
personal brand pyramid
- what are you?
what do you achieve? how do you make other people feel? what is important? personality
- I’ve learnt that people will
- forget what you said,
- people will forget what you did,
- but people will never forget
- how you made them feel
- Maya Angelou
self-esteem
- What contributes to self-esteem?
- What causes depletion of self-esteem?
self-esteem
- Contributors to self esteem
self-esteem
- Eroders
the English are coming!
your brand …from Tom Peters The Brand Called You your brand is your promise to your consumers (everyone around you) ask yourself… - is the way you communicate your presence positive for - your workplace - your employer - and your team?
- is your professional image or brand consistent with the career trajectory you intend for yourself? - what’s different when I’m at my best? - what changes when I’m not at my best? - do you deliver your work on time, every time? - do you anticipate and solve problems before they become crises?
- does y our internal or external customer get dependable, reliable service that meets its strategic needs ? - does y our client save money and headaches just by having you on the tea m? - d o you always complete your projects within the allotted budget? Tom Peters The Brand Called You

profesional image and presence

by Redgum Communications on Aug 09, 2011

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profesional image and presence — Presentation Transcript