Marketing Campaign Execution for Events

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  • 1. © 2014 RedFusion Media - Jon Burgess
  • 2. Email • Email is cost effective • Nonprofits should use email to nurture http://e-benchmarksstudy.com © 2014 RedFusion Media - Jon Burgess
  • 3. © 2014 RedFusion Media - Jon Burgess
  • 4. Leads – Email Contacts Contacts/Leads To Website 80 70 60 50 40 30 20 10 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 69 73 77 81 85 89 93 97 101 105 109 113 117 121 125 129 133 137 141 145 149 153 157 0 -10 © 2014 RedFusion Media - Jon Burgess
  • 5. Social Timeline © 2014 RedFusion Media - Jon Burgess @jonburgess
  • 6. Social Tools © 2014 RedFusion Media - Jon Burgess www.hootsuite.com
  • 7. Process © 2014 RedFusion Media - Jon Burgess
  • 8. 1. Marketing Positioning © 2014 RedFusion Media - Jon Burgess
  • 9. 2. Event Execution © 2014 RedFusion Media - Jon Burgess
  • 10. 3. Event Focus • Why • How • What • Who • When • Where • Timeline © 2014 RedFusion Media - Jon Burgess
  • 11. 4. Who (Target Audience) Personas © 2014 RedFusion Media - Jon Burgess
  • 12. 5. Channels • Channels – Email – Website – Social media – Sponsors – Partners – Stakeholders – Video - Audio – Advertising © 2014 RedFusion Media - Jon Burgess
  • 13. 6. Assets • Creative – Images / Graphics – Video / Audio – Testimonials – Fliers / Brochures – Photos (real people) – Social Media © 2014 RedFusion Media - Jon Burgess
  • 14. 7. Evangelists & Affiliates Evangelist Phase • 6 months out get people EXCITED! • EMPOWER people • Make the work EFFORTLESS http://www.socialmediaexaminer.co m/smmworld/smmw-promo/ © 2014 RedFusion Media - Jon Burgess
  • 15. 8. Execute Gantt Chart & Event Software http://www.smartsheet.com/
  • 16. 9. Analyze © 2014 RedFusion Media - Jon Burgess
  • 17. 10. Repeat © 2014 RedFusion Media - Jon Burgess
  • 18. THANK YOU Jon Burgess, M.B.A. Senior Digital Consultant RedFusion Media, Inc. 909-798-7092 Twitter: @jonburgess Linked In: @jonburgess www.redfusionmedia.com © 2014 RedFusion Media - Jon Burgess @jonburgess