Social Media Workshop 2012

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Was asked to conduct a workshop for Social Media at Sunway University. Here's to knowledge sharing on the basics of strategising for social media.

Was asked to conduct a workshop for Social Media at Sunway University. Here's to knowledge sharing on the basics of strategising for social media.

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  • http://en.wikipedia.org/wiki/File:Internet_map_1024.jpg
  • http://www.stayonsearch.com/what-will-the-internet-be-like-in-2025

Transcript

  • 1. COMMUNICATINGVIA SOCIAL MEDIA { Hello! 
  • 2. Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
  • 3.  Musical chairs! Join this Group on Facebook!Facebook Group LinkType the URL above into Internet Explorer address barBEFORE WE START…Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
  • 4.  Ice Breaker: Post these up on the FB group wall  Department  How long have you been working in your company?  Summarise social media into one wordGOOD MORNING! Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
  • 5.  This is not a “How to use Facebook” workshop… but rather a “Why should we use Facebook to reach our objectives” workshopCLEARING EXPECTATIONSIntroduction to Social Media © 2012 :: Rachel Foong 7/19/2012
  • 6. INTERNET 101 { Starting from the root causeIntroduction to Social Media © 2012 :: Rachel Foong 7/19/2012
  • 7. IPHOW IT ALL WORKSIntroduction to Social Media © 2012 :: Rachel Foong 7/19/2012
  • 8. WHICH LEADS US TO….Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
  • 9. Web 2.0 (Interactive/Collaborative)A ROUGH LOOK AT HISTORY Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
  • 10. The Noticeboard The Post Office The Library (Search) (Forums) (Emails/Messaging)THE 3 PILLARS/FACETS OF THE INTERNET (PRE-WEB2.0)Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
  • 11. The Library The Noticeboard The Post Office (Search) (Forums) (Emails/Messaging • Information • Community ) (Useful) oriented • Archive of • Cataloged and • Questions directed communication Indexed Archive to between • Photos and experts/experienc friends/family Videos ed community • Fast and easy • Easy to Navigate • Interesting response • Helpdesk discussions • Share information privatelyTHE 3 PILLARS/FACETS OF THE INTERNET (PRE-WEB2.0)Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
  • 12. The Library The Noticeboard The Post Office (Search) (Forums) (Emails/Messaging • Pros • Pros ) • Easy to search • Helps facilitate • Pros for information discussions on • One-to-one • Answers topics/issues communication questions that are not • Cons • Cons normally brought • Not personal up • Privacy • Cons • BullyingTHE 3 PILLARS/FACETS OF THE INTERNET (PRE-WEB2.0)Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
  • 13. THE 3 FACETS AT WORK { World’s #1 Online RetailerIntroduction to Social Media © 2012 :: Rachel Foong 7/19/2012
  • 14. FACET #1: LIBRARYIntroduction to Social Media © 2012 :: Rachel Foong 7/19/2012
  • 15. FACET #2: NOTICEBOARDIntroduction to Social Media © 2012 :: Rachel Foong 7/19/2012
  • 16. FACET #3: THE POST OFFICEIntroduction to Social Media © 2012 :: Rachel Foong 7/19/2012
  • 17. QUESTION BREAK (3 QUESTIONS)Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
  • 18.  In just 15 mins, think about…  Are you utilizing/Do you have the 3 facets in your department fully to benefit staff or students of Sun-U?  How are you utilizing them?  How can you utilise them more? Post answers to these questions in our Facebook group Get feedback from other groupsMINI-DISCUSSIONIntroduction to Social Media © 2012 :: Rachel Foong 7/19/2012
  • 19. TEA BREAK TIME { Tea in AtriumIntroduction to Social Media © 2012 :: Rachel Foong 7/19/2012
  • 20. SOCIAL MEDIA { Combining all facetsIntroduction to Social Media © 2012 :: Rachel Foong 7/19/2012
  • 21. Web 2.0 Information InteractionCHANGE HAPPENSIntroduction to Social Media © 2012 :: Rachel Foong 7/19/2012
  • 22. Pre Web 2.0 Information Library Noticeboard Post OfficeWeb 2.0 Interaction Library Noticeboard Post OfficeSHIFT OF BEHAVIOR & FOCUSIntroduction to Social Media © 2012 :: Rachel Foong 7/19/2012
  • 23. Library Library Noticeboard Noticeboard Post Office Post Office Apps/G Updates Videos ames Images News Items of conversationWHAT SOCIAL MEDIA IS ALL ABOUTFROM STRANGERS TO KNOWNIntroduction to Social Media © 2012 :: Rachel Foong 7/19/2012
  • 24. Facebook as an example Library Noticeboard Post OfficeIntroduction to Social Media © 2012 :: Rachel Foong 7/19/2012
  • 25. SO, HOW DO I USE SOCIAL MEDIA AND WHICHNETWORK SHOULD I USE?Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
  • 26.  The question is not HOW but WHY? Strategy triumphs Skills Ask the WHY before the HOWJENG JENG JENGIntroduction to Social Media © 2012 :: Rachel Foong 7/19/2012
  • 27.  Don’t see the point Updating/Frequency Responding/Speed Privacy Type of Content (BAD)STRATEGY HELPS OVERCOMEPROBLEMSIntroduction to Social Media © 2012 :: Rachel Foong 7/19/2012
  • 28. Identify Identify Group of Identify Channels IdentifyObjective/Problem people • Know where they are Conversations• Ask a question • Know your audience posting • Know what they are Build Relationship postingSOCIAL MEDIA STRATEGY 101Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
  • 29. QUESTION BREAK (3 QUESTIONS)Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
  • 30. PROJECT TIME! { Let’s be productive ;)Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
  • 31. LET’S KILL THAT THING WHICH HASBEEN BUGGING YOUIntroduction to Social Media © 2012 :: Rachel Foong 7/19/2012
  • 32.  Gather around with each other and form a group of chairs  Say hi to your teammates! Give your group a name. Decide on one specific communication problem you’d like to fix today Post your Group Name and Problem on FB Group and tag your group members/name on the postGET TOGETHER IN YOUR GROUPSIntroduction to Social Media © 2012 :: Rachel Foong 7/19/2012
  • 33. LUNCH BREAK TIME { Lunch in CafetariaIntroduction to Social Media © 2012 :: Rachel Foong 7/19/2012
  • 34. MAKE THINGS HAPPENIntroduction to Social Media © 2012 :: Rachel Foong 7/19/2012
  • 35.  Group Name Group Problem Objective People we’re speaking to Channels we’d like to use Conversations we’d like to have Relationship we are going to build Solution  Campaign?  Change of system?  What will we do in x months time?PROJECT SHEET TEMPLATEIntroduction to Social Media © 2012 :: Rachel Foong 7/19/2012
  • 36. Objective People Channels Conversations Relationship Be specific about the problem. Identify key areas. Why should we solve this problem? What are the current challenges that are preventing you from doing this? How can the Intranet/social media overcome this? When must you overcome this? (optional) How will you measure the success of the project using social media? Is your goal realistic and achievable? Write down your goal by commenting on the FB postBY…. WE WANT TO ….Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
  • 37. Objective People Channels Conversations Relationships Who are you trying to reach? What are their Internet/social media behaviours?  When do they go online?  How do they go online?  Which websites do they like to go to?  What kind of content do they like to read or share?  Who do they trust online e.g. bloggers, celebrities, etc? Why should they help you achieve your goals? What is preventing them from being a part of what you’re trying to achieve? Discuss and Comment on your group’s Facebook postMY TARGET AUDIENCE:Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
  • 38. Objective People Channels Conversations Relationship Which channels are the most effective in achieving my objective? What are my audience behaviour on these channels and how should I engage with them personally?  Twitter – Search for mentions and Tweet  Email marketing – Set up database, regular newsletters What are my audience talking about me? What are my competitors doing on these channels?  Why are they successful?  How can we be different? Discuss and Comment on your group’s Facebook postLIST KEY LEARNINGSIntroduction to Social Media © 2012 :: Rachel Foong 7/19/2012
  • 39. Objective People Channels Conversations Relationship What kind of content can I post up on these channels to engage with my audience?  Content calendar – Themes for each month  Set limits – 1 week 1 post / 1 month 1 newsletter  Look for examples of what others have done  Are you doing anything new? How fast should I respond?  Is it feasible?  Who will respond?  How should he/she respond? (Tone and Manner) How can I integrate these channels? Should I integrate? Discuss and Comment on your group’s Facebook postHOW TO STRIKE A CONVERSATIONIntroduction to Social Media © 2012 :: Rachel Foong 7/19/2012
  • 40. Objective People Channels Conversations Relationship How are you currently building a relationship? What kind of relationship do you want to see? How can you improve? List pain points and comfort points. How can we analyse the conversations/make milestones out of the relationship (CRM)? Do you have Plan B if relationship goes sour? (FAQ or Crisis Management) Discuss and Comment on your group’s Facebook postGO LONG-TERM NOT SHORT TERMIntroduction to Social Media © 2012 :: Rachel Foong 7/19/2012
  • 41. PRESENTATION TIME! {Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
  • 42. QUESTION BREAK (3 QUESTIONS EACHGROUP)Introduction to Social Media © 2012 :: Rachel Foong 7/19/2012
  • 43.  What have I learnt? Did I meet my goal? How can I share this with my colleagues?  Set up social media brainstorming sessions internally What else would I like to learn?DISCUSSIONIntroduction to Social Media © 2012 :: Rachel Foong 7/19/2012
  • 44.  Start implementing your Projects  Twitter – Talk with a random stranger  Facebook – Play a game or Start a Facebook page/group  Foursquare – Download app and check in to any location  Instagram – Download app and Post 5 photos  YouTube – Build a playlist  LinkedIn – Connect with 10 colleagues Explore possibilities!!CHANGE HAPPENS … STEP BYSTEPIntroduction to Social Media © 2012 :: Rachel Foong 7/19/2012
  • 45. THANK YOU { Tea break in the Atrium