• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Playing with packaging. A collaborative design experience between university and company
 

Playing with packaging. A collaborative design experience between university and company

on

  • 539 views

Neste trabalho vamos relatar dois projetos desenvolvidos entre escola e empresa. Tais projetos ocorreram entre a Escola de Design UNISISNOS e a Gráfica Litocromart LTDA, sob a marca Bino, ambas com ...

Neste trabalho vamos relatar dois projetos desenvolvidos entre escola e empresa. Tais projetos ocorreram entre a Escola de Design UNISISNOS e a Gráfica Litocromart LTDA, sob a marca Bino, ambas com sede em Porto Alegre, no extremo sul do Brasil. O primeiro projeto consiste na participação da empresa como cliente da Oficina de Atelier de Projeto do Programa de Aprendizagem 2 do curso de Graduação em Design da UNISINOS, no período correspondente ao 2º semestre de 2009, coordenado por um dos autores deste artigo. O objetivo desta Oficina era que os alunos do curso de Design projetassem brinquedos de papel que pudessem ser fabricados dentro da unidade fabril da empresa-cliente.
O segundo projeto consiste no resultado do programa de estágio de um dos autores deste trabalho, atividade necessária para a obtenção do diploma deste autor de Bacharel em Design. Este estágio foi realizado em conjunto com a Gráfica Litocromart no período correspondente ao 1º semestre de 2010, cujo objetivo foi criar uma publicação que compilasse os resultados de projeto da Oficina de Atelier de Projeto ser produzido dentro das limitações fabris do cliente.
Desta forma, objetivo deste artigo é analisar os resultados desses projetos e como se deu o seu desenvolvimento dentre a duas partes. Para tanto trazemos conceitos que guiam a metodologia de ensino da Escola de Design UNISINOS, e estudos de colaboração entre escolas e empresas. Finalmente relatamos como se deram estes projetos e os analisamos, buscando sinais que nos ajudem a melhorar essa relação entre as duas partes para a realização de mais um projeto, que envolva a criação de produtos para o cliente, de forma a ter envolvido nesses três níveis de projeto, alunos, formandos e designers profissionais.

Statistics

Views

Total Views
539
Views on SlideShare
503
Embed Views
36

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 36

http://redesdeprojeto.com 36

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Playing with packaging. A collaborative design experience between university and company Playing with packaging. A collaborative design experience between university and company Presentation Transcript

    • 3rd International Forum of Design as a ProcessPolitecno di Torino | Torino, Italia | November, 2011Playing with PackagingA Collaborative Design Experience betweenUniversity and CompanyGUIDALI, Laura; FRANZATO, Carlo; SCALETSKY, CelsoPPG Design UNISINOS | Porto Alegre, BRASIL
    • ABSTRACTThe education of design has been studied by several researchers.Donald Schön, in the 1980s investigated teaching in architectural designdisciplines and managed to advance in the processes ofteaching / learning, proposing the theory of reflection-in-action. Keywords:However, Universities in general are often displaced from social reality for Innovation,its strong academic tradition. Collaborative Design, University & CompanyThis study starts by the vision of the design driven innovation to reach areflexion about how the relationship between University and Companiesmight play a important role in this process.To do so, we present a collaborative process between the UNISINOSDesign School and Litocromart, a packaging graphic industry. GUIDALI, Laura; FRANZATO, Carlo; SCALETSKY, Celso
    • DESIGN DRIVEN INNOVATION AND ITS PROCESSDesign represents a new way to innovate inside companies.To do so, it is necessary reconsider its position: design must move foroperational levels – related to new product development – to strategiclevels, related to management of companies. Operational Strategic Tactical level level level GUIDALI, Laura; FRANZATO, Carlo; SCALETSKY, Celso
    • DESIGN DRIVEN INNOVATION AND ITS PROCESSThis innovation process seeks to reconsider the general performance ofcompanies in the market and society.The purpose of this process, usually, is the definition of new scenarios ofcompetitive performance for companies.The ultimate goal is to identify a workable innovation path, allowing acoherent organization development in the future. GUIDALI, Laura; FRANZATO, Carlo; SCALETSKY, Celso
    • BUT HOW COULD THIS WORK IN A UNIVERSITY? GUIDALI, Laura; FRANZATO, Carlo; SCALETSKY, Celso
    • BINO, PLAYING WITH PACKAGINGLitocromart sought Unisinos in 2009 to developa totally new business, witch would take thecompany form a B2B business model to a B2C.The company was interested in develop a brandcalled “BINO” to sell paper toys, witch would bemanufactured within the company’s plant.In order to develop this project, Unisinos hasbeen involving students from undergraduate andgraduate courses. Unisinos Design School, Porto Alegre - BRAZILThe project branched out into 4 cycles:undergraduate, internship, graduate,extracurricular workshop. GUIDALI, Laura; FRANZATO, Carlo; SCALETSKY, Celso
    • 1st CICLE - UNDERGRADUATEIn the second semester of 2009, Litocromart was the client in the “2ndDesign Class” discipline. The discipline used the methodology proposedby Celaschi and Deserti (2007)The goal was to explore the paper toys theme, build some portfolio forthe company and develop a brand for this new business.The students were arranged in 6 groups of 3 individuals and developedindependently the stages of the design process.The students focused in different target groups and different contexts ofuse, building very diverse and original scenarios. GUIDALI, Laura; FRANZATO, Carlo; SCALETSKY, Celso
    • “For Build” _ office + playAimeé Schneider, Juliana Coracini & Luísa Brocco GUIDALI, Laura; FRANZATO, Carlo; SCALETSKY, Celso
    • “Playing gift” _ card + packaged + presentDouglas Daitx, Fábio Willers & Bruna Luz GUIDALI, Laura; FRANZATO, Carlo; SCALETSKY, Celso
    • “Touch” _ game + story + visual impairmentsNatasha Kulczynski, Isabela Boessio & Letícia Rodrigues GUIDALI, Laura; FRANZATO, Carlo; SCALETSKY, Celso
    • “No Doubt Dice” _ restaurants + gameRodrigo Hartmann, Rafael Jungbluth & Cláudio Alba GUIDALI, Laura; FRANZATO, Carlo; SCALETSKY, Celso
    • “My Iberê” _ museum + souvenirNathalia Rückert Martins, Izabel Christina Silva Prola & Maria Celina Canário GUIDALI, Laura; FRANZATO, Carlo; SCALETSKY, Celso
    • “Blumen Lamps” _ nature + decorationFrances Danckwardt, Laura Goldstein & Paula Loher GUIDALI, Laura; FRANZATO, Carlo; SCALETSKY, Celso
    • 1st CICLE - UNDERGRADUATEAs results there were concepts of lamps, toys for children with visualimpairments, office objects, souvenirs and games, which shows therange of possible answers in the universe of the researched topic.This set of original concepts offered Litocromart a comprehensive rangeof possibilities for development, and several ways to innovate theirbusiness. GUIDALI, Laura; FRANZATO, Carlo; SCALETSKY, Celso
    • 2nd CICLE – UNDERGRADUATE INTERNSHIPIn order to enhance the collaboration between EDU and Litocromart itwas decided to create an artifact that showed the results so far.This artifact was initially presented in the form of a book, but it should beproduced within the plant of the company (which does not have bindingprocess). It should also, somehow, show their technology andmanufacturing processes.This activity was realized by a student on her last year on a internshipthat developed a toy-book, which summarized the results of the previousstep.This idea of ​developing a toy-book came about spontaneously, given thenature of the subject treated in the “2nd Design Class” discipline. GUIDALI, Laura; FRANZATO, Carlo; SCALETSKY, Celso
    • toy-bookLaura Guidali GUIDALI, Laura; FRANZATO, Carlo; SCALETSKY, Celso
    • 3rd CICLE – GRADUATE GRAPHIC DESIGNThe third cycle sought to develop a graphic identity for the brand "Bino".To that end, it was conducted a three-day workshop with the class ofGraphic Design from EDU, where new ideas were generated in searchof a way for the brand Bino, but also for their applications.The results were quite satisfactory and currently the teachers are doingan evaluation of these results along with the company, for itsimplementation. GUIDALI, Laura; FRANZATO, Carlo; SCALETSKY, Celso
    • g1 _ brandCristina, Francis, Mariana, Sabrina GUIDALI, Laura; FRANZATO, Carlo; SCALETSKY, Celso
    • g1 _ brand variationsCristina, Francis, Mariana, Sabrina GUIDALI, Laura; FRANZATO, Carlo; SCALETSKY, Celso
    • g1 _ package & bagCristina, Francis, Mariana, Sabrina GUIDALI, Laura; FRANZATO, Carlo; SCALETSKY, Celso
    • g1 _ poster & sale pointCristina, Francis, Mariana, Sabrina GUIDALI, Laura; FRANZATO, Carlo; SCALETSKY, Celso
    • g2 _ brandFabiana Medeiros, Bianca Gomes, Júlia Correa, Vanessa Trentin GUIDALI, Laura; FRANZATO, Carlo; SCALETSKY, Celso
    • g2 _ brandFabiana Medeiros, Bianca Gomes, Júlia Correa, Vanessa Trentin GUIDALI, Laura; FRANZATO, Carlo; SCALETSKY, Celso
    • g2 _ brandFabiana Medeiros, Bianca Gomes, Júlia Correa, Vanessa Trentin GUIDALI, Laura; FRANZATO, Carlo; SCALETSKY, Celso
    • g3 _ brandDaniel Moura, Denny Chang, Luis Fernando GUIDALI, Laura; FRANZATO, Carlo; SCALETSKY, Celso
    • g3 _ bagsDaniel Moura, Denny Chang, Luis Fernando GUIDALI, Laura; FRANZATO, Carlo; SCALETSKY, Celso
    • g4 _ brandBranda Weppo, Fabiana Dias, Gabriela Zambenedetti, Maria Helena de Carvalho GUIDALI, Laura; FRANZATO, Carlo; SCALETSKY, Celso
    • g4 _ package & posterBranda Weppo, Fabiana Dias, Gabriela Zambenedetti, Maria Helena de Carvalho GUIDALI, Laura; FRANZATO, Carlo; SCALETSKY, Celso
    • g4 _ bags & exhibitorBranda Weppo, Fabiana Dias, Gabriela Zambenedetti, Maria Helena de Carvalho GUIDALI, Laura; FRANZATO, Carlo; SCALETSKY, Celso
    • g4 _ brand awernessBranda Weppo, Fabiana Dias, Gabriela Zambenedetti, Maria Helena de Carvalho GUIDALI, Laura; FRANZATO, Carlo; SCALETSKY, Celso
    • 4th CICLE – EXTENSION WORKSHOPAt the time of submission of this article, this activity has not yet beenexecuted.It consists of a workshop for University extension that will bring togetherundergraduate and graduate students towards the development of papertoys for Bino.This workshop will take place once every week over the first threemonths of the 2012 school year. The main characteristic it will be thedevelopment of participants skills through the exchange among theworkshop moderators and students, but also among thestudents themselves. GUIDALI, Laura; FRANZATO, Carlo; SCALETSKY, Celso
    • CLOSING REMARKSThe subdivision into four projectual cycles allows a full investigation ofthe experience according to the methodology of action research.The results of each cycle offered the experiential basis for the reasoningthat gave rise to the next cycle. Thus, it was possible to construct amodel that triangulates research, education and market.For a company to collaborate with students, it means to receive fresh andoften unpredictable ideas. It is the company, helped by teachers, whoshould know how interpret these ideas.On the other hand, work with a real company, which operatescontinuously in the market, means for students to enrich their ownacademic background, with a direct connection to the professional world. GUIDALI, Laura; FRANZATO, Carlo; SCALETSKY, Celso
    • CLOSING REMARKSWe realized that the insertion of a company in the educational contextcan be very productive for both sides. It is clear that the collaborationbetween Universities and Business carried out through educationalactivities differ from consultancy project aimed at professionals,consultancies and academic-oriented applied research.Through projectual activities, which must first attend the trainingpurpose, these collaborations aimed at stimulating topics interesting,comprehensive and far-reaching, seeking to go beyond the ephemeraland the logic of profit. GUIDALI, Laura; FRANZATO, Carlo; SCALETSKY, Celso
    • REFERENCESBORBA, G; REYES, P; GALISAI, R. Research in Strategic Design: a teaching experience.In: Anais do Congresso Changing the Change, Turim: ICSID, 2008.CELASCHI, F; DESERTI, A; Design e Innovazione. Milano, Carocci, 2007LIBERALI, G; Escola de Design Unisinos. In: Design em Ação: A vida e os projetos dosalunos do bacharelado em design. Editora Unisinos, Porto Alegre, 2008SCALETSKY, C; LUZZARDI, H; A graduação UNISINOS e o Programa de Aprendizagem 2.In: Bino, brincando com a embalagem: seis propostas para o desenvolvimento de umanova marca de brinquedos em papel. Editora Unisinos, Porto Alegre, 2011DE MORAES, D; Metaprojeto. São Paulo, Blücher, 2010FRANZATO, C. O Processo de Inovação Dirigida pelo Design: um Modelo Teórico.REDIGE, 2(1): pp. 50-62. 2011KOLB, D. Experiential learning. New York, Prentice-Hall, 1984 GUIDALI, Laura; FRANZATO, Carlo; SCALETSKY, Celso