10. Opportunity
We can develop our talents and put them to use.
Community
We can engage in a robust public life.
Connectivity
We can go where we need to go without a car.
Livability
We can enjoy beauty and nature every day.
Optimism
We can imagine a better future for everybody.
Project CITYMINUTE 10
23. The identity takes a visual cue from measurement
ticks of a stopwatch or clock, and also allows for
any city name to become a part of the brand.
It’s used on images as if it’s a small “burst” over
people, representing the small bursts of time that
people will give to the project. Each one would be
Project CITYMINUTE 23
specific for the city.