We can develop our talents and put them to use.
We can engage in a robust public life.
We can go where we need to go without a car.
We can enjoy beauty and nature every day.
We can imagine a better future for everybody.
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Project NATIONAL SEPTEMBER 11 MEMORIAL MUSEUM 18
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REPLACE WITH ORIGINAL/BIG IMAGE
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The identity takes a visual cue from measurement
ticks of a stopwatch or clock, and also allows for
any city name to become a part of the brand.
It’s used on images as if it’s a small “burst” over
people, representing the small bursts of time that
people will give to the project. Each one would be
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speciﬁc for the city.