Donors and Cities - Celinda Lake

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Donors and Cities - Celinda Lake

  1. 1. Political Donors and Cities A National Survey May 14, 2008 Lake Research Partners 1 Lake Research Partners
  2. 2. • Methodology • Strategic Summary • Cities Today • The Economy • Investment in Cities • Messages Around Why We Need Cities • Cities as Leaders • Partnerships 2 Lake Research Partners
  3. 3. Methodology 3 Lake Research Partners
  4. 4. Focus Group Methodology Lake Research Partners conducted a total of three focus groups on March 19, 2008 in Chicago. The groups consisted of one group of young, mixed gender donors and activists, one group of suburban political donors and one group of urban political donors. Telephone numbers for recruiting for the focus groups were drawn from FEC lists of those who have contributed to political candidates in the past four years. Young donors were defined as individuals, ages 18-24, who said they had contributed to a political candidate, political party, charities, or causes in the last five years. Activists were defined as individuals who said they were very involved with volunteering, church or community activities. Political donors were defined as individuals who contributed to a political candidate or political party in the last five years. 4 Lake Research Partners
  5. 5. Survey Methodology Lake Research Partners designed and administered this survey, which was conducted by phone using professional interviewers. The survey reached 400 political donors nationwide. The survey was conducted between April 16 and April 22, 2008. Telephone numbers for the political donors were drawn from FEC lists of those who have contributed to political candidates in the past four years. Data in the sample were also weighted slightly by education, gender, age, and region to reflect the attributes of the actual population. The margin of error for this survey is +/-4.9%. In interpreting survey results, all sample surveys are subject to possible sampling error; that is, the results of a survey may differ from those that would be obtained if the entire population were interviewed. The size of the sampling error depends upon both the total number of respondents in the survey and the percentage distribution of responses to a particular question. 5 Lake Research Partners
  6. 6. Strategic Summary 6 Lake Research Partners
  7. 7. Strategic Summary • Political donors think cities important to the future of the country. • Location, people, growth, diversity, creativity and a strong economy comprise dynamic cities. • Declining cities have poor leadership, violence, poverty, unemployment and loss of jobs, infrastructure decline, poor schools and drugs. • Media coverage is negative. There are positive stories to tell. • Partnerships among government, businesses and foundations can be important to and effective in addressing problems in cities. 7 Lake Research Partners
  8. 8. Strategic Summary • Urban and non-urban donors say cities are key to America’s strength. • We cannot allow our cities to deteriorate. • Messages emphasizing cities are vital to enriching cultural life and diversity and the economic strength of cities are resonant. • Cities lead in solving problems and keeping America globally competitive. • While donors net agree that cities hold the most promising approach to fighting climate change, intensity is low. • Donors prove more likely to punish a candidate who votes to cut funding for cities than to support a candidate who favors increasing funding for cities. 8 Lake Research Partners
  9. 9. Cities Today Most donors see cities as critical to job growth and development. 9 Lake Research Partners
  10. 10. Somewhat optimistic about future, though see last five years as worse in major cities. Would you say that major cities IN GENERAL across the country Thinking about the next FIVE years, do you expect major cities have gotten better, gotten worse, or stayed about the same in IN GENERAL to get better, get worse or stay about the same? [IF the last FIVE years? [IF BETTER/WORSE: Is that a lot or a little?] BETTER/WORSE: Is that a lot or a little?] (Split-sampled (Split-sampled question) question) Major Cities in the Last Five Years Major Cities in the Next Five Years 28% 31% -42% -23% 9% -25% -9% 8% -55% -35% -15% 5% 25% -30% -10% 10% 30% A lot worse A little worse A lot better A little better 10 Lake Research Partners
  11. 11. Addressing problems in cities is extremely important to the country. How important to the country is it that problems in cities be addressed –extremely important, very important, somewhat important, a little important, or not important at all? (Split-sampled question) 11 Lake Research Partners
  12. 12. Cities are extremely important to the future of the country. How important are cities to the future of the country – extremely important, very important, somewhat important, a little important, or not important at all? Importance of Cities to Future of the Country -21% -2% 41% 79% -1% -25% -5% 15% 35% 55% 75% Not important at all A little important Somewhat important Extremely important Very important 12 Lake Research Partners
  13. 13. The Economy Donors believe there is a strong connection between the U.S. economy and the economies of cities. 13 Lake Research Partners
  14. 14. On the importance of cities: “Cities are just going to keep getting more and more important.”– Suburban female donor “We should be making our economy more competitive to keep those jobs and to keep our cities vibrant.” – Suburban male donor “[The city is] the economic engine of the area.” – Urban male donor “Cities are innovation centers.” – Suburban male donor “Cities with high-value jobs and innovative activity propel economic growth and the growth of the city, state and country.” – Urban female donor 14 Lake Research Partners
  15. 15. Urban and suburban economies are closely connected. Generally speaking, thinking about the relationship between cities and suburbs – do you think the economy between cities and suburbs is closely connected, somewhat connected, a little connected, or not connected at all? (Split-sampled question) Relationship Between Cities and Suburbs -14% -7% 49% 85% -20% 0% 20% 40% 60% 80% Not connected at all A little connected Closely connected Somewhat connected 15 Lake Research Partners
  16. 16. Urban economies are connected to the country overall. Generally speaking, thinking about the relationship between cities and the country overall – do you think the economy between cities and the country overall is closely connected, somewhat connected, a little connected, or not connected at all? (Split-sampled question) Relationship Between Cities and the Country -7% 59% 89% -15% 5% 25% 45% 65% 85% Not connected at all A little connected Closely connected Somewhat connected 16 Lake Research Partners
  17. 17. Investment in Cities Over half of political donors are extremely or very favorable toward increased investments in cities. 17 Lake Research Partners
  18. 18. Donors favor increased investment in cities. Thinking about investments in cities, on a scale of 0 to 10, where 0 means you are not at all favorable toward increased investments in cities and 10 means you are extremely favorable toward increased investments in U.S. cities, how favorable are you toward increased investments in US cities? Favorability: Investing in Cities (Mean: 7.4) 54% 28% 26% 17% 9% 10% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 10 8-9 6-7 5 0-4 18 Lake Research Partners
  19. 19. Investing in cities is critical. “[T]here [are] people in the cities, and you should always invest in people.” – Young female donor/activist “Cities should have more because they need more .” – Urban male donor “There are things that are provided by cities and metropolitan areas that are used by those surrounding suburbs, like water.” – Suburban female donor “Cities are becoming innovative and investing time, resources, and money in alternative fuels and advancing different types of industry and businesses, and they should have the opportunity…to get federal funds.” – Suburban male donor “Move the money [from the war to the cities].” – Urban female donor 19 Lake Research Partners
  20. 20. Non-urban donors support increased investments in cities. 20 Lake Research Partners
  21. 21. Donors are more willing to punish a candidate who cuts funding for cities. If a candidate for elected office came out in support of more If a candidate for elected office voted to cut funding for funding for American cities, would that make you more or less American cities, would that make you more or less likely to vote likely to vote for that candidate or wouldn’t it make a difference? for that candidate or wouldn’t it make a difference? [If [If more/less likely, Ask: Is that much/somewhat?] (Split- more/less likely, Ask: Is that much/somewhat?] (Split-sampled sampled question) question) Forty four percent say it Thirty three percent say it would make no difference if would make no difference if a candidate voted in support a candidate voted to cut of more funding for funding for American cities.. American cities. 21 Lake Research Partners
  22. 22. Messages Around Why We Need Cities Both urban and non-urban donors say cities are key to America’s strength, which includes our economic strength. 22 Lake Research Partners
  23. 23. Message Intensity We cannot allow America's cities to deteriorate 83% 94% America cannot be strong if we do not have strong cities* 72% 87% America cannot be competitive in a global economy if we do not have 61% 84% dynamic cities* Many people say that cities hold the most promising approach for fighting climate change because urban residents have the smallest impact on the 28% 49% environment due to mass transit and denser housing developments 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Strongly agree Not so strongly agree 23 Lake Research Partners
  24. 24. Overwhelming agreement that we cannot allow America’s cities to deteriorate. Do you agree or disagree with the following statement: We cannot allow America’s cities to deteriorate. [If agree/disagree, Ask: Is that strongly/not so strongly agree/disagree?] Cannot Allow Cities to Deteriorate -5% 83% 94% -10% 10% 30% 50% 70% 90% Strongly disagree Not so strongly disagree Strongly agree Not so strongly agree 24 Lake Research Partners
  25. 25. Strong America and strong cities go hand in hand. Do you agree or disagree with the following statement: America cannot be strong if we do not have strong cities. [If agree/disagree, Ask: Is that strongly/not so strongly agree/disagree?] (Split-sampled question) Need to Have Strong Cities for America to be Strong Democrats prove more likely than Republicans to strongly agree that America cannot be strong if we do not have strong cities but intensity is still high across parties (Democrats: 81 percent strongly agree; Republicans: 63 percent). -13% -6% 72% 87% -20% 0% 20% 40% 60% 80% Strongly disagree Not so strongly disagree Strongly agree Not so strongly agree 25 Lake Research Partners
  26. 26. America cannot be globally competitive without dynamic cities. Do you agree or disagree with the following statement: America cannot be competitive in a global economy if we do not have dynamic cities. [If agree/disagree, Ask: Is that strongly/not so strongly agree/disagree?] (Split- sampled question) Need to Have Dynamic Cities to be Competitive in a Global Economy Sixty seven percent of Democrats strongly agree with this statement compared to 47 percent of Republicans. -14% -7% 61% 84% -20% 0% 20% 40% 60% 80% Strongly disagree Not so strongly disagree Strongly agree Not so strongly agree 26 Lake Research Partners
  27. 27. Cities are positioned to fight climate change. Do you agree or disagree with the following statement: Many people say that cities hold the most promising approach for fighting climate change because urban residents have the smallest impact on the environment due to mass transit and denser housing developments. [If agree/disagree, Ask: Is that strongly/not so strongly agree/disagree?] Cities Hold Most Promising Approach to Fighting Climate Change -37% -23% 28% 49% -50% -30% -10% 10% 30% 50% Strongly disagree Not so strongly disagree Strongly agree Not so strongly agree 27 Lake Research Partners
  28. 28. Cities as Leaders Many donors see cities as leaders on issues from jobs to education to poverty. 28 Lake Research Partners
  29. 29. Cities can be leaders in solving problems around access to jobs and education. Now I am going to read you a series of issues that some people have said cities today could be leaders in solving. Please tell me if you agree or disagree that cities today can be a leader in solving this issue. If you do not know if cities today can be leaders in solving a certain issue, please say so and we will move on. [If agree/disagree, Ask: Is that strongly/not so strongly agree/disagree?] Access to jobs 63% 89% Access to education* 63% 85% Access to higher education* 59% 79% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Strongly agree Not so strongly agree *Split-sampled question 29 Lake Research Partners
  30. 30. Cities can also lead in issues around remaining competitive and poverty. Now I am going to read you a series of issues that some people have said cities today could be leaders in solving. Please tell me if you agree or disagree that cities today can be a leader in solving this issue. If you do not know if cities today can be leaders in solving a certain issue, please say so and we will move on. [If agree/disagree, Ask: Is that strongly/not so strongly agree/disagree?] Innovation to stay 52% 83% competitive Poverty 52% 78% Keeping America globally 50% 78% competitive 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Strongly agree Not so strongly agree 30 Lake Research Partners
  31. 31. Cities can reduce gasoline consumption and expand economic prosperity for all. Now I am going to read you a series of issues that some people have said cities today could be leaders in solving. Please tell me if you agree or disagree that cities today can be a leader in solving this issue. If you do not know if cities today can be leaders in solving a certain issue, please say so and we will move on. [If agree/disagree, Ask: Is that strongly/not so strongly agree/disagree?] Reducing gasoline 49% 75% consumption Expanding economic 47% 77% prosperity for all Immigration 38% 60% 0% 10% 20% 30% 40% 50% 60% 70% 80% Strongly agree Not so strongly agree 31 Lake Research Partners
  32. 32. Urban and Suburban Views % agree (% strongly agree) Living in a City Living Outside a City Access to jobs 89% (64%) 88% (61%) Access to education* 82% (66%) 87% (61%) Access to higher education* 82% (60%) 77% (59%) Innovation to stay competitive 78% (55%) 86% (50%) Poverty 76% (53%) 79% (52%) Keeping American globally 75% (53%) 81% (48%) competitive Reducing gasoline consumption 71% (47%) 78% (50%) Expanding economic prosperity for 76% (49%) 78% (45%) all Immigration 59% (37%) 62% (39%) *Split-sampled question 32 Lake Research Partners
  33. 33. Invest in cities or diversify spending? Now let me read you two statements and I want you to tell me which one comes closer to your own point of view. 50% Some/other people say that we are already spending too 45% much money on cities today. The most pressing issues 43% 45% right now – from the economy to immigration to the crisis in our public schools – affect all parts of the country, not just cities. Federal spending needs to be diversified, 40% spread across cities, suburbs and the heartland, all of which are critical to keeping America strong. 35% 30% Some/other people say that cities are critical to innovation and to keeping our economy strong. American cities are 25% key to maintaining the country’s competitive advantage in today’s global economy and creating the bulk of our jobs. 20% Cities are also the leaders in solving problems, from immigration to education. We need to invest in cities 15% across the country to help us tackle the most pressing issues we face as a nation at this time. 10% 6% (Split-sampled question) 4% 5% 0% 1st 2nd Both Neither statement statement 33 Lake Research Partners
  34. 34. Cities favored as leaders in solving problems: Now let me read you two statements and I want you to tell me which one comes closer to your own point of view. Some/other people say that we are already spending too 60% much money on cities today. The most pressing issues right now – from the economy to immigration to the crisis 52% in our public schools – affect all parts of the country, not 50% just cities. Federal spending needs to be diversified, spread across cities, suburbs and the heartland, all of which are critical to keeping America strong. 40% 35% Some/other people say that cities are critical to innovation and to keeping our economy strong. American cities are key to maintaining the country’s competitive advantage in 30% today’s global economy and creating the bulk of our jobs. Cities are also the leaders in solving problems, from immigration to education to climate change. We need to 20% invest in cities across the country to help us tackle the most pressing issues we face as a nation at this time. 10% 7% (Split-sampled question) 2% 0% 1st 2nd Both Neither statement statement 34 Lake Research Partners
  35. 35. Partnerships Donors think partnerships among governments, businesses and foundations are important to solving problems in U.S. cities today. 35 Lake Research Partners
  36. 36. Partnerships are important. Thinking about partnerships among government, businesses and foundations, on a scale of 0-10, where 0 means not at all important and 10 means very important, how important/effective do you think partnerships between government, businesses and foundations are to solving the problems in US cities today? (Split-sampled question) %10: Very Important/Very Effective Mean Important 34% 7.6 Effective 17% 6.4 0% 5% 10% 15% 20% 25% 30% 35% 40% %10 36 Lake Research Partners
  37. 37. Partnerships are very important to solving problems. Thinking about partnerships among government, businesses and foundations, on a scale of 0-10, where 0 means not at all important and 10 means very important, how important do you think partnerships between government, businesses and foundations are to solving the problems in US cities today? (Split-sampled question) 58% 37 Lake Research Partners
  38. 38. Effectiveness of partnerships is not as high. Thinking about partnerships among government, businesses and foundations, on a scale of 0-10, where 0 means not at all effective and 10 means very effective, how effective do you think partnerships between government, businesses and foundations are to solving the problems in US cities today? (Split-sampled question) Effectiveness of Partnerships (Mean: 6.4) 37% 17% 20% 20% 15% 18% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 10 8-9 6-7 5 0-4 38 Lake Research Partners
  39. 39. Celinda Lake clake@lakeresearch.com 202.776.9066 39 Lake Research Partners

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