CityOpportunities
CityOpportunities

The Talented City
The Connected City The Distinctive City The Innovative City
CityOpportunities

25-34 year olds are most educated and work hard
CityOpportunities

4m fewer 25-34 year olds
1990 2000
Two-thirds of top 50
metros lost 25-34
year olds
CityOpportunities

Talent is mobile: 1999 - 34% of 20-29 year-olds
moved, 22% of 30-34 year-olds moved
CityOpportunities

64% choose place first
CityOpportunities

Clean, green and safe
CityOpportunities

25-34 year-olds living
within 3 mi of the
CBD
1980: 10% more
likely
CBD
1990: 12% more
likely
2000: 33% more
likely
47 of Top 50 Metro
Areas
CityOpportunities

Creative & cultural industries
CityOpportunities

2.2m Creative jobs
1.8m Transportation equipment
1.3m Computers & electronics
(115.7m US Jobs)
CityOpportunities

Super Creatives
CityOpportunities

4.4m Creative
Workers =
3.4% of all U.S.
Workers
(115.7m US Jobs)
CityOpportunities

4m Live in Metro Areas
3.1m Live in Top 50 Metro Areas
(4.4m Workers)
CityOpportunities

3.4% Creative Occupations
3.7% Creative Occupations Metro
3.9% Creative Occupations Top 50
CityOpportunities

2.2m Creative Jobs
in the U.S.
CityOpportunities

1.9m Jobs in Metro Areas
1.5m Jobs in Top 50 Metro Areas
(2.2m Jobs)
CityOpportunities

Creatives 53%
more likely to live
close-in
6.5% live
within
3 mi
Top 50 Metro Areas
CityOpportunities

41% Creative jobs within
3mi
17% Total jobs within
3mi
(Less Sprawl)
Top 50 Metro Areas
CityOpportunities

25-34 year-olds 33%
more likely to live
within 3 mi of CBD
41% of creative Creative workers
53% more likely
jobs are located
within 3 mi of to live within 3 mi
CBD of CBD
CityOpportunities

Kids in Cities: Young people are coming back
CityOpportunities

images....
Safety Space Schools
CityOpportunities

The market is there
CityOpportunities

78 m people repurposing their lives
• Youthfulness
• Impact
• Possibility
CityOpportunities

• Maximizers (15%)
Your targets: • Diss/Contenteds (8%)
• Re-Activists (15%)
CityOpportunities

Green is in
• Sierra Club membership up 1/3 in 4 years
• Concern for environment 77% up from 62% in 2004
• Public transit is up
• Recycling is up
CityOpportunities

Greenest action: Get out of your car
Best place to do that: Downtown
CityOpportunities

Baby Boomers
Young people
Cities attract
prefer downtown
creative workers
and jobs
sustainability Young families
5 Trends favoring cities
CityOpportunities

Cities are the solution
CityOpportunities