LEARNING TO LEARN Prior Knowledge Intellectual Capital Managing Intellectual Assets Morality of Teaching
PRIOR KNOWLEDGE (Article by Svinicki) <ul><li>Word Association -   “Cardinal” </li></ul><ul><li>Jargon - no prior experien...
INTELLECTUAL CAPITAL (Article by Stewart) <ul><li>Intangible assets of skills,  </li></ul><ul><li>  knowledge, and informa...
MANAGING INTELLECTUAL ASSETS (Article by Stewart) <ul><li>1.  Define the role of knowledge in a business </li></ul><ul><li...
LEARNING TO LEARN (Article by Boehrer) <ul><li>Is teaching more than the conveying knowledge? </li></ul><ul><li>Can teache...
LEARNING TO LEARN <ul><li>How can you calculate the return on your education investment? </li></ul><ul><li>What will you b...
LEARNING TO LEARN (Article by Smith) <ul><li>Is it okay to make mistakes? </li></ul><ul><li>Is competence really being abl...
THINKING CRITICAL THINKING THE DEATH OF MANAGEMENT CHALLENGE DESTRUCTIVE THINKING Thinking
CHALLENGE DESTRUCTIVE THINKING (Forms of Dysfunctional Thinking) <ul><li>All or nothing thinking </li></ul><ul><li>Over-ge...
CRITICAL THINKING SKILLS <ul><li>Critical Thinking </li></ul><ul><ul><li>Identification of principles and rules which can ...
CRITICAL THINKING SKILLS <ul><li>Critical Thinking Model </li></ul><ul><ul><li>Recognize / Desire problem </li></ul></ul><...
THE DEATH OF MANAGEMENT “The idea that a good executive could think through any problem is an absurdity.” <ul><li>Assumpti...
CRITICAL THINKING (Article by Kurfiss) <ul><li>Questions: </li></ul><ul><ul><li>Must acquisition of knowledge precede crit...
CRITICAL THINKING (Article by Kurfiss) <ul><li>RECOMMENDATIONS: </li></ul><ul><ul><li>Learn to ask questions. </li></ul></...
C r e a t i v i t y
CREATIVITY Acme Widgets <ul><li>SCENARIO: </li></ul><ul><li>You are the CEO of a $6 billion dollar widget manufacturing co...
CREATIVITY Acme Widgets <ul><li>CONVERSATION: </li></ul><ul><li>You ask:  “What are you doing?” </li></ul><ul><li>The repl...
CREATIVITY Acme Widgets <ul><li>What’s wrong here? </li></ul><ul><li>Who is responsible? </li></ul>
CREATIVITY (Article by McCormick) “ I’m convinced that such musings are the key to business and social vitality.”
CREATIVITY (Article by McCormick) <ul><li>“ Creativity comes when we allow our minds to wander freely.” </li></ul><ul><li>...
<ul><li>Imagine new products </li></ul><ul><li>Imagine new methods </li></ul><ul><li>Develop new ways of doing things </li...
<ul><li>Everyone is smarter, faster </li></ul><ul><li>Everyone is creative... only if you want to be </li></ul>Only if  yo...
<ul><li>TRAITS OF CREATIVE PEOPLE </li></ul><ul><ul><li>Powers of observation </li></ul></ul><ul><ul><li>Curiosity:  want ...
<ul><ul><li>Think Big </li></ul></ul><ul><ul><li>Seek out diverse friends </li></ul></ul><ul><ul><li>Build tolerance for b...
<ul><ul><li>Intelligent computers are inevitable </li></ul></ul><ul><ul><li>Will Silicon life transform civilization? </li...
<ul><li>Start-up  imitation  winnowing </li></ul><ul><li>Is the Internet different? </li></ul><ul><ul><li>Network effect; ...
<ul><li>Why the Internet explosion? </li></ul><ul><ul><li>Low barriers to entry </li></ul></ul><ul><ul><ul><li>register a ...
<ul><li>Marketing the site </li></ul><ul><ul><li>If you are first; market it </li></ul></ul><ul><ul><li>If you are second;...
<ul><li>No one ever becomes rich by saving money (talents). </li></ul><ul><li>Sometimes successful business must cannibali...
<ul><li>There are no institutional substitutes for individual entrepreneurial change agents </li></ul><ul><li>Not society ...
B-SCHOOL REPORT CARD <ul><li>B-schools were (are?) behind the times. </li></ul><ul><ul><li>No major curriculum changes for...
The Dumbing Down of Higher Education <ul><li>More and more courses devoid intellectual content </li></ul><ul><li>Dismantli...
The Dumbing Down of Higher Education <ul><li>Perceived vs. real value of courses;  content vs. fluff? </li></ul><ul><li>Ac...
The Dumbing Down of Higher Education <ul><li>Timeless fundamentals </li></ul><ul><li>High academic achievement </li></ul><...
Making Your Degree More Valuable <ul><li>Make sure you’re on the  right flight </li></ul><ul><li>get involved in  extracur...
WHY BUSINESS MAJORS? <ul><li>When you major in “X,” why do you have to take courses in “Y?” (Recognize that employers have...
KEY QUESTIONS  ...... <ul><li>Why is a broad based education important? </li></ul><ul><li>Where can you get a broad based ...
SPECIALIZATION ??? <ul><li>Why should you become a specialist? </li></ul><ul><li>Why do you think total commitment to a jo...
Problem-Base Learning: Preparing Students For The 21st Century (Duch, et.al) <ul><li>Problem-Based Learning </li></ul><ul>...
ACTIVE LEARNING BEYOND THE CLASSROOM <ul><li>How students spend their time… </li></ul><ul><ul><li>Class      15 hours (or...
ACTIVE LEARNING BEYOND THE CLASSROOM <ul><li>Active Learning Strategies: </li></ul><ul><ul><li>Study groups </li></ul></ul...
THE END OF THE JOB <ul><li>The job as we know it is disappearing. </li></ul><ul><li>The job is an artificial entity superi...
THE END OF THE JOB   <ul><li>What Post-Job Organizations do ..… </li></ul><ul><ul><li>hire the right people - those who wo...
“ Jobs:  Skills Before Credential” <ul><li>THE EVIDENCE  - strong, long-term growth in demand for people with problem solv...
A Short Course in Human Relations <ul><li>The six most important words: “I ADMIT I MADE A MISTAKE.” </li></ul><ul><li>The ...
A Short Course in Human Relations <ul><li>The two most important words: “THANK YOU.” </li></ul><ul><li>The one most import...
Why Do Customers Leave? <ul><li>1% die </li></ul><ul><li>3% relocate </li></ul><ul><li>5% buy from friends </li></ul><ul><...
Generation Y (Newborne) <ul><li>Lexus LS400 </li></ul><ul><li>Major League Baseball </li></ul><ul><li>GAP </li></ul><ul><l...
cont’d Generation Y (Newborne) <ul><li>Palm Pilot </li></ul><ul><li>Nick at Nite </li></ul><ul><li>Political Activism </li...
Generation Y (Newborne) <ul><li>How do firms cope with shifts in marketplace preferences? </li></ul><ul><ul><li>Shift in v...
Generation Y (Newborne) <ul><li>Cynical </li></ul><ul><li>Purchase Involvement </li></ul><ul><li>Debt </li></ul><ul><li>Pr...
The Work Ethic Redefined (Postrel) <ul><li>We live in a “Knowledge Economy” </li></ul><ul><li>Jobs Have </li></ul><ul><ul>...
The Work Ethic Redefined (Postrel) <ul><li>The Quintessential Employee </li></ul><ul><ul><li>Decision Maker </li></ul></ul...
The Work Ethic Redefined (Postrel) <ul><li>The Knowledge Economy… </li></ul><ul><ul><li>upsets the old career order </li><...
WHY Life Skills? <ul><li>Your education should..... </li></ul><ul><ul><li>Free you from ignorance and  prejudice </li></ul...
WHY Life Skills?   <ul><li>Work with others </li></ul><ul><li>Learn from others </li></ul><ul><li>Ask questions </li></ul>...
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  1. 1. LEARNING TO LEARN Prior Knowledge Intellectual Capital Managing Intellectual Assets Morality of Teaching
  2. 2. PRIOR KNOWLEDGE (Article by Svinicki) <ul><li>Word Association - “Cardinal” </li></ul><ul><li>Jargon - no prior experience with words </li></ul><ul><li>Student goal - incorporate new information into existing memory </li></ul>
  3. 3. INTELLECTUAL CAPITAL (Article by Stewart) <ul><li>Intangible assets of skills, </li></ul><ul><li> knowledge, and information. </li></ul><ul><li>How do you operate and evaluate a </li></ul><ul><li> business when knowledge is its </li></ul><ul><li> chief resource and capital? </li></ul><ul><li>Intellectual assets are valuable. </li></ul>
  4. 4. MANAGING INTELLECTUAL ASSETS (Article by Stewart) <ul><li>1. Define the role of knowledge in a business </li></ul><ul><li>2. Assess competitors’ strategies and knowledge assets. </li></ul><ul><li>3. Classify your portfolio - what do you have? </li></ul><ul><li>4. Evaluate - what is it worth? </li></ul><ul><li>5. Identify gaps. </li></ul><ul><li>6. Assemble knowledge portfolio. </li></ul><ul><li>7. Repeat Steps 1-6 ........ </li></ul>
  5. 5. LEARNING TO LEARN (Article by Boehrer) <ul><li>Is teaching more than the conveying knowledge? </li></ul><ul><li>Can teachers teach anybody anything? </li></ul><ul><li>What is the difference between knowledge and knowing ? </li></ul><ul><li>Recommendations </li></ul><ul><ul><li>Learning is not passive. </li></ul></ul><ul><ul><li>Learn what the problems are. </li></ul></ul><ul><ul><li>Recognize that learning is your problem (opportunity). </li></ul></ul>
  6. 6. LEARNING TO LEARN <ul><li>How can you calculate the return on your education investment? </li></ul><ul><li>What will you be doing five years after you graduate from Baylor? </li></ul><ul><li>RECOMMENDATIONS: </li></ul><ul><ul><li>Learn to learn and learn to like it. </li></ul></ul><ul><ul><li>Study whatever subject you like, but recognize that you can broaden your skill base considerable by choosing elective courses wisely. </li></ul></ul><ul><ul><li>Develop life skills that will enable you to provide value to a variety of organizations. </li></ul></ul>
  7. 7. LEARNING TO LEARN (Article by Smith) <ul><li>Is it okay to make mistakes? </li></ul><ul><li>Is competence really being able to solve problems w/o hesitation? </li></ul><ul><li>What reactions do you expect if you tell a professor (a friend) that you do not understand something? </li></ul><ul><li>Recommendations: </li></ul><ul><ul><li>Learn to ask questions. If you have a question, you can be certain that many others have the same question. </li></ul></ul><ul><ul><li>True competence does not mean mistake free. It means well thought out judgment and decisions based on available information and experience . </li></ul></ul>
  8. 8. THINKING CRITICAL THINKING THE DEATH OF MANAGEMENT CHALLENGE DESTRUCTIVE THINKING Thinking
  9. 9. CHALLENGE DESTRUCTIVE THINKING (Forms of Dysfunctional Thinking) <ul><li>All or nothing thinking </li></ul><ul><li>Over-generalization </li></ul><ul><li>Mental Filter </li></ul><ul><li>Disqualifying the positive </li></ul><ul><li>Jumping to conclusions </li></ul><ul><li>Magnifying and minimizing </li></ul><ul><li>Emotional Reasoning </li></ul><ul><li>Should Statements </li></ul><ul><li>Labeling and Mislabeling </li></ul><ul><li>Personalization </li></ul>
  10. 10. CRITICAL THINKING SKILLS <ul><li>Critical Thinking </li></ul><ul><ul><li>Identification of principles and rules which can be generalized </li></ul></ul><ul><ul><li>Existence of a framework for analyzing and making global sense of incoming information </li></ul></ul><ul><li>School Teachers </li></ul><ul><ul><li>passiveness </li></ul></ul><ul><ul><li>success comes from conformity, not innovativeness </li></ul></ul><ul><ul><li>inability to see abstractions </li></ul></ul><ul><ul><li>intellectually limited attitudes </li></ul></ul>
  11. 11. CRITICAL THINKING SKILLS <ul><li>Critical Thinking Model </li></ul><ul><ul><li>Recognize / Desire problem </li></ul></ul><ul><ul><li>Gather information </li></ul></ul><ul><ul><li>Form tentative conclusions </li></ul></ul><ul><ul><li>Test conclusions </li></ul></ul><ul><ul><li>Evaluate and make decisions </li></ul></ul>
  12. 12. THE DEATH OF MANAGEMENT “The idea that a good executive could think through any problem is an absurdity.” <ul><li>Assumptions: </li></ul><ul><ul><li>A good manager should be able to manage any enterprise, anywhere and anytime. </li></ul></ul><ul><ul><li>The best management is based on true science, resting upon clearly defined laws. </li></ul></ul><ul><ul><li>All problems can be solved by quantitative analysis. </li></ul></ul><ul><li>Questions: </li></ul><ul><ul><li>Should business schools focus on general management? </li></ul></ul><ul><ul><li>Can business schools take inexperienced people and educate them as “managers?” </li></ul></ul>
  13. 13. CRITICAL THINKING (Article by Kurfiss) <ul><li>Questions: </li></ul><ul><ul><li>Must acquisition of knowledge precede critical thinking? </li></ul></ul><ul><ul><li>Are students capable of thinking before they “know a lot?” </li></ul></ul><ul><ul><li>Why are questions from students rarely heard in the classroom? </li></ul></ul>
  14. 14. CRITICAL THINKING (Article by Kurfiss) <ul><li>RECOMMENDATIONS: </li></ul><ul><ul><li>Learn to ask questions. </li></ul></ul><ul><ul><li>Seek classes or sections of classes that have .... </li></ul></ul><ul><ul><ul><li>writing assignments </li></ul></ul></ul><ul><ul><ul><li>presentation requirements </li></ul></ul></ul><ul><ul><ul><li>case analyses </li></ul></ul></ul><ul><ul><ul><li>group work </li></ul></ul></ul><ul><ul><ul><li>open discussion opportunities </li></ul></ul></ul><ul><ul><ul><li>instructors who encourage questions </li></ul></ul></ul>
  15. 15. C r e a t i v i t y
  16. 16. CREATIVITY Acme Widgets <ul><li>SCENARIO: </li></ul><ul><li>You are the CEO of a $6 billion dollar widget manufacturing corporation. You are walking outside and you see a groundskeeper raking leaves. You notice the rake has only five teeth. It used to have thirty-one. </li></ul>
  17. 17. CREATIVITY Acme Widgets <ul><li>CONVERSATION: </li></ul><ul><li>You ask: “What are you doing?” </li></ul><ul><li>The reply: “Raking leaves.” </li></ul><ul><li>You ask: “Why are you using that rake? You’re not picking up many leaves.” </li></ul><ul><li>The reply: “Because that’s what they gave me to use.” </li></ul><ul><li>You ask: “Why didn’t you get a better rake?” </li></ul><ul><li>The reply: “That’s not my job!” </li></ul>
  18. 18. CREATIVITY Acme Widgets <ul><li>What’s wrong here? </li></ul><ul><li>Who is responsible? </li></ul>
  19. 19. CREATIVITY (Article by McCormick) “ I’m convinced that such musings are the key to business and social vitality.”
  20. 20. CREATIVITY (Article by McCormick) <ul><li>“ Creativity comes when we allow our minds to wander freely.” </li></ul><ul><li>What impact does technology have on our creativity? </li></ul><ul><li>How hard should organizations strive to make the work environment conductive to creativity? </li></ul><ul><li>RECOMMENDATIONS: </li></ul><ul><ul><li>Time spent lost in thought is not wasted. </li></ul></ul><ul><ul><li>Be wary of technology as it cannot think for you. </li></ul></ul>
  21. 21. <ul><li>Imagine new products </li></ul><ul><li>Imagine new methods </li></ul><ul><li>Develop new ways of doing things </li></ul><ul><li>Build unusual alliances </li></ul>The Frame of Mind to Be Creative
  22. 22. <ul><li>Everyone is smarter, faster </li></ul><ul><li>Everyone is creative... only if you want to be </li></ul>Only if you want to be The Frame of Mind to Be Creative
  23. 23. <ul><li>TRAITS OF CREATIVE PEOPLE </li></ul><ul><ul><li>Powers of observation </li></ul></ul><ul><ul><li>Curiosity: want to learn </li></ul></ul><ul><ul><li>Ability to identify issues others missed </li></ul></ul><ul><ul><li>Talent for generating large numbers of ideas </li></ul></ul><ul><ul><li>Persistent questioning of the norm </li></ul></ul><ul><ul><li>Ability to see established structure in new ways </li></ul></ul><ul><ul><li>Perseverance through abjection </li></ul></ul>The Frame of Mind to Be Creative
  24. 24. <ul><ul><li>Think Big </li></ul></ul><ul><ul><li>Seek out diverse friends </li></ul></ul><ul><ul><li>Build tolerance for bad ideas </li></ul></ul><ul><ul><li>Discipline your creative urges </li></ul></ul><ul><ul><li>Creativity is not a sometimes thing </li></ul></ul>The Frame of Mind to Be Creative
  25. 25. <ul><ul><li>Intelligent computers are inevitable </li></ul></ul><ul><ul><li>Will Silicon life transform civilization? </li></ul></ul><ul><ul><ul><li>Will machines subjugate humans? </li></ul></ul></ul><ul><ul><ul><li>Will machines behave like people? </li></ul></ul></ul><ul><ul><li>Speed/complexity of computers doubles every 18 months </li></ul></ul><ul><ul><li>It won’t take long to duplicate the brain </li></ul></ul>Machines Smarter Than Us? (article by Port)
  26. 26. <ul><li>Start-up imitation winnowing </li></ul><ul><li>Is the Internet different? </li></ul><ul><ul><li>Network effect; a few large players dominate </li></ul></ul><ul><ul><li>Small stores cater to neighborhoods </li></ul></ul>Copycats (article by Gomes)
  27. 27. <ul><li>Why the Internet explosion? </li></ul><ul><ul><li>Low barriers to entry </li></ul></ul><ul><ul><ul><li>register a .com name </li></ul></ul></ul><ul><ul><ul><li>design Web pages </li></ul></ul></ul><ul><ul><li>Much capital available for Internet ventures </li></ul></ul><ul><ul><li>imitation is easy </li></ul></ul>Copycats (article by Gomes)
  28. 28. <ul><li>Marketing the site </li></ul><ul><ul><li>If you are first; market it </li></ul></ul><ul><ul><li>If you are second; “new and improved” </li></ul></ul><ul><ul><ul><li>you can learn a lot by watching </li></ul></ul></ul>Copycats (article by Gomes)
  29. 29. <ul><li>No one ever becomes rich by saving money (talents). </li></ul><ul><li>Sometimes successful business must cannibalize themselves to save themselves. </li></ul><ul><li>Two routes other than radical technological change can lead to high growth. </li></ul><ul><ul><li>High rate of return opportunities </li></ul></ul><ul><ul><li>sociological/development disequilibriums </li></ul></ul><ul><li>Making capitalism work in a deflationary environment is much harder than making it work in an inflationary environment. </li></ul>Building Wealth (article by Thurow)
  30. 30. <ul><li>There are no institutional substitutes for individual entrepreneurial change agents </li></ul><ul><li>Not society that values order above all else will be creative; but without some degree of order, creativity disappears. </li></ul><ul><li>A successful knowledge - based economy requires large public investments in education, infrastructure and research and development. </li></ul><ul><li>The biggest unknown for the individual in a knowledge - based economy is how to have a career in a system where there are no careers. </li></ul>Building Wealth (article by Thurow)
  31. 31. B-SCHOOL REPORT CARD <ul><li>B-schools were (are?) behind the times. </li></ul><ul><ul><li>No major curriculum changes for 20-25 yrs. </li></ul></ul><ul><li>Tomorrow’s B-school </li></ul><ul><ul><li>Technology based </li></ul></ul><ul><ul><li>Customer driven </li></ul></ul><ul><ul><li>Cross-functional </li></ul></ul><ul><li>Tomorrow’s B-school </li></ul><ul><ul><li>Leadership </li></ul></ul><ul><ul><li>Innovation </li></ul></ul><ul><ul><li>Communication </li></ul></ul><ul><ul><li>Entrepreneurship </li></ul></ul><ul><ul><li>Global Management </li></ul></ul><ul><ul><li>Multi-function </li></ul></ul><ul><li>Thinking </li></ul>
  32. 32. The Dumbing Down of Higher Education <ul><li>More and more courses devoid intellectual content </li></ul><ul><li>Dismantling of rigorous requirements </li></ul><ul><ul><li>drop off in natural sciences </li></ul></ul><ul><ul><li>drop off in math </li></ul></ul><ul><ul><li>average length of school year reduced </li></ul></ul><ul><li>Professors trade off research for teaching </li></ul>
  33. 33. The Dumbing Down of Higher Education <ul><li>Perceived vs. real value of courses; content vs. fluff? </li></ul><ul><li>Academic fads - do they help you compete? </li></ul><ul><li>The value of teaching/learning methodologies </li></ul>
  34. 34. The Dumbing Down of Higher Education <ul><li>Timeless fundamentals </li></ul><ul><li>High academic achievement </li></ul><ul><li>Faculty dedicated to teaching </li></ul><ul><li>Resistance to “silly courses” </li></ul>
  35. 35. Making Your Degree More Valuable <ul><li>Make sure you’re on the right flight </li></ul><ul><li>get involved in extracurricular activities </li></ul><ul><li>Find time for outside projects </li></ul><ul><li>Build your rolodex </li></ul><ul><li>Choose internships wisely </li></ul><ul><li>Get out of the Box </li></ul>
  36. 36. WHY BUSINESS MAJORS? <ul><li>When you major in “X,” why do you have to take courses in “Y?” (Recognize that employers have short- and long-term expectations.) </li></ul><ul><ul><li>Courses outside your major help you learn to think and communicate. </li></ul></ul><ul><ul><li>Recognize that professionals require a broad based professional knowledge and an ethical sense in dealing with others. </li></ul></ul><ul><ul><li>Be creative. Make the education you receive at Baylor pay off for you in many ways . </li></ul></ul>
  37. 37. KEY QUESTIONS ...... <ul><li>Why is a broad based education important? </li></ul><ul><li>Where can you get a broad based education? </li></ul><ul><li>What should be the objective of getting a college education? </li></ul><ul><li>When does learning take place while you are attending college? </li></ul><ul><li>Who can you learn from? </li></ul><ul><li>How can you learn? </li></ul>
  38. 38. SPECIALIZATION ??? <ul><li>Why should you become a specialist? </li></ul><ul><li>Why do you think total commitment to a job is questioned? </li></ul><ul><li>Can a generalist be competitive? </li></ul><ul><li>Remember that you are a business major. Thinking like a business major will allow you to become a specialist and a generalist . </li></ul>
  39. 39. Problem-Base Learning: Preparing Students For The 21st Century (Duch, et.al) <ul><li>Problem-Based Learning </li></ul><ul><ul><li>organize ideas </li></ul></ul><ul><ul><li>organize previous knowledge </li></ul></ul><ul><ul><li>define problem </li></ul></ul><ul><ul><li>specify learning issues </li></ul></ul><ul><ul><li>categorize what you know(don’t know) </li></ul></ul><ul><ul><li>rank importance of issues </li></ul></ul><ul><ul><li>assign responsibilities/accountabilities </li></ul></ul><ul><ul><li>integrate new knowledge </li></ul></ul>
  40. 40. ACTIVE LEARNING BEYOND THE CLASSROOM <ul><li>How students spend their time… </li></ul><ul><ul><li>Class  15 hours (or less) </li></ul></ul><ul><ul><li>Work  21 hours (or more - 30%) </li></ul></ul><ul><ul><li>TV  7 hours (33%) </li></ul></ul><ul><ul><li>Leisure Reading  3-10 hours (38%) </li></ul></ul><ul><ul><li>Organized student activity  </li></ul></ul><ul><ul><li>3-10 hours (47%) </li></ul></ul><ul><ul><li>Informal conversation with other students 10 hours (31%) </li></ul></ul>
  41. 41. ACTIVE LEARNING BEYOND THE CLASSROOM <ul><li>Active Learning Strategies: </li></ul><ul><ul><li>Study groups </li></ul></ul><ul><ul><li>Journals and diaries </li></ul></ul><ul><ul><li>Experiential learning </li></ul></ul><ul><ul><li>Student research </li></ul></ul>
  42. 42. THE END OF THE JOB <ul><li>The job as we know it is disappearing. </li></ul><ul><li>The job is an artificial entity superimposed on work needed to be done. </li></ul><ul><li>The job creates patches of responsibility. </li></ul><ul><li>Together, but not as a team, work gets accomplished. </li></ul>
  43. 43. THE END OF THE JOB <ul><li>What Post-Job Organizations do ..… </li></ul><ul><ul><li>hire the right people - those who work well without job descriptions </li></ul></ul><ul><ul><li>have a flexible organization </li></ul></ul><ul><ul><li>use project teams </li></ul></ul>
  44. 44. “ Jobs: Skills Before Credential” <ul><li>THE EVIDENCE - strong, long-term growth in demand for people with problem solving skills. </li></ul><ul><li>Problem solving skills will occur at all levels of an organization. </li></ul>
  45. 45. A Short Course in Human Relations <ul><li>The six most important words: “I ADMIT I MADE A MISTAKE.” </li></ul><ul><li>The five most important words: “YOU DID A GOOD JOB.” </li></ul><ul><li>The four most important words: “WHAT IS YOUR OPINION?” </li></ul><ul><li>The three most important words: “IF YOU PLEASE. </li></ul>
  46. 46. A Short Course in Human Relations <ul><li>The two most important words: “THANK YOU.” </li></ul><ul><li>The one most important word: “WE” </li></ul><ul><li>The least important word: “I” </li></ul>
  47. 47. Why Do Customers Leave? <ul><li>1% die </li></ul><ul><li>3% relocate </li></ul><ul><li>5% buy from friends </li></ul><ul><li>9% prefer competition </li></ul><ul><li>14% judge all similar business based on one bad encounter </li></ul><ul><li>68% indifference, rudeness, or lack of service from employees </li></ul>
  48. 48. Generation Y (Newborne) <ul><li>Lexus LS400 </li></ul><ul><li>Major League Baseball </li></ul><ul><li>GAP </li></ul><ul><li>ER </li></ul><ul><li>Superbowl Ads </li></ul><ul><li>Harrison Ford </li></ul><ul><li>Estee Lauder </li></ul><ul><li>L.L. Bean </li></ul><ul><li>Jeep Wrangler </li></ul><ul><li>Skateboard Triple Crown </li></ul><ul><li>Delia’s </li></ul><ul><li>Dawson’s Creek </li></ul><ul><li>Lilith Fair Sponsorship </li></ul><ul><li>Leonardo Dicaprio </li></ul><ul><li>Hard Candy </li></ul><ul><li>The North Face </li></ul>Boomers Generation Y
  49. 49. cont’d Generation Y (Newborne) <ul><li>Palm Pilot </li></ul><ul><li>Nick at Nite </li></ul><ul><li>Political Activism </li></ul><ul><li>The Beatles </li></ul><ul><li>Coke </li></ul><ul><li>David Letterman </li></ul><ul><li>Nikes </li></ul><ul><li>Motorola Flex Pagers </li></ul><ul><li>WB Network </li></ul><ul><li>Volunteerism </li></ul><ul><li>Spice Girls </li></ul><ul><li>Mountain Dew </li></ul><ul><li>Jenny McCarthy </li></ul><ul><li>Vans </li></ul>Boomers Generation Y
  50. 50. Generation Y (Newborne) <ul><li>How do firms cope with shifts in marketplace preferences? </li></ul><ul><ul><li>Shift in values </li></ul></ul><ul><ul><li>High brand consciousness </li></ul></ul><ul><ul><li>Respond to ads differently </li></ul></ul><ul><ul><li>View adds in different places </li></ul></ul>
  51. 51. Generation Y (Newborne) <ul><li>Cynical </li></ul><ul><li>Purchase Involvement </li></ul><ul><li>Debt </li></ul><ul><li>Pragmatic </li></ul><ul><li>Balance </li></ul>
  52. 52. The Work Ethic Redefined (Postrel) <ul><li>We live in a “Knowledge Economy” </li></ul><ul><li>Jobs Have </li></ul><ul><ul><li>Educational Requirements </li></ul></ul><ul><ul><li>Specific Skills </li></ul></ul><ul><ul><li>Employee Discretion </li></ul></ul><ul><ul><li>Response to the Unpredictable </li></ul></ul>
  53. 53. The Work Ethic Redefined (Postrel) <ul><li>The Quintessential Employee </li></ul><ul><ul><li>Decision Maker </li></ul></ul><ul><ul><li>Use of Good Judgement </li></ul></ul><ul><ul><li>Intelligence </li></ul></ul><ul><ul><li>Charm </li></ul></ul><ul><ul><li>Independent Thinking </li></ul></ul><ul><ul><li>Self-Expression </li></ul></ul>
  54. 54. The Work Ethic Redefined (Postrel) <ul><li>The Knowledge Economy… </li></ul><ul><ul><li>upsets the old career order </li></ul></ul><ul><ul><li>rewards a different sort of person </li></ul></ul><ul><ul><li>redistributes human capital </li></ul></ul><ul><ul><li>discomfits those who view work ethic as only diligence, stoicism, patience, conformity. </li></ul></ul>
  55. 55. WHY Life Skills? <ul><li>Your education should..... </li></ul><ul><ul><li>Free you from ignorance and prejudice </li></ul></ul><ul><ul><li>Help you learn to think </li></ul></ul><ul><ul><li>Inspire you to seek knowledge... continuously </li></ul></ul><ul><ul><li>Stimulate a life-long curiosity to learn </li></ul></ul><ul><li>Your education should NOT narrow your focus. </li></ul>
  56. 56. WHY Life Skills? <ul><li>Work with others </li></ul><ul><li>Learn from others </li></ul><ul><li>Ask questions </li></ul><ul><li>Be open to other points of view </li></ul><ul><li>Learn to defend your point of view </li></ul><ul><li>Don’t automatically accept fact unless you know it to be true </li></ul><ul><li>Challenge assumptions </li></ul>

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