HUL company ppt

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describes the aligning strategies and people at HUL.discuss vision,mission,brands,challenges,strategies,competion,financial overview....

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HUL company ppt

  1. 2. 10
  2. 3. INTRODUCTION <ul><li>Mission </li></ul><ul><ul><ul><ul><li>Unilever's mission is to add Vitality to life. They meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life </li></ul></ul></ul></ul><ul><li>Innovation </li></ul><ul><ul><ul><ul><li>In their scientific innovation to meet consumer needs they will respect the concerns of their consumers and of society. They will work on the basis of sound science applying rigorous standards of product safety. </li></ul></ul></ul></ul>
  3. 4. Mr. Shreejit Mishra – Executive Director Foods Mr. Gopal Vittal – Executive Director Home & Personal Care
  4. 5. <ul><li>Personal Wash </li></ul><ul><ul><ul><ul><li>Lux </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Lifebuoy </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Liril </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Hamam </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Breeze </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Dove </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Pears </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Rexona </li></ul></ul></ul></ul>
  5. 6. <ul><li>Fabric Wash </li></ul><ul><ul><ul><ul><li>Surf Excel </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Rin </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Wheel </li></ul></ul></ul></ul><ul><li>Hair Care </li></ul><ul><ul><ul><ul><li>Sunslik Naturals </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Clinic </li></ul></ul></ul></ul><ul><li>Oral Care </li></ul><ul><ul><ul><ul><li>Pepsodent </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Closeup </li></ul></ul></ul></ul>
  6. 8. <ul><li>House Hold Care </li></ul><ul><ul><ul><ul><li>Vim </li></ul></ul></ul></ul><ul><li>Skin Care </li></ul><ul><ul><ul><ul><li>Fair & Lovely </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Pond's </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Vaseline </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Aviance </li></ul></ul></ul></ul>
  7. 9. <ul><li>Tea </li></ul><ul><ul><li>Brooke Bond </li></ul></ul><ul><ul><li>Lipton </li></ul></ul><ul><li>Coffee </li></ul><ul><ul><li>Brooke Bond Bru </li></ul></ul><ul><li>Foods </li></ul><ul><ul><li>Kissan </li></ul></ul><ul><ul><li>Annapurna </li></ul></ul><ul><ul><li>Knorr </li></ul></ul><ul><li>Ice Cream </li></ul><ul><ul><li>Kwality Wall's </li></ul></ul>
  8. 10. CHALLENGES FOR HUL <ul><li>Inflation reducing Profit </li></ul><ul><li>Competition in Core Categories </li></ul><ul><li>Raw materials </li></ul><ul><li>Consumer income reduction </li></ul><ul><li>Emerging player </li></ul><ul><li>Advertising expenditure </li></ul><ul><li>Price positioning </li></ul><ul><li>Competitors focusing single category </li></ul>
  9. 11. CHALLENGES FOR HUL <ul><li>Consumer behavior </li></ul><ul><li>Global Exposure </li></ul><ul><li>Changing habits </li></ul><ul><li>Confused with competitors product </li></ul><ul><li>Traditional habits </li></ul><ul><li>Go Further-Go Faster </li></ul><ul><li>Challenge conventional wisdom </li></ul>
  10. 12. CHALLENGES FOR HUL <ul><li>Creating a different mind set </li></ul><ul><li>Make something from waste </li></ul><ul><li>Deal with a difficult visitor </li></ul><ul><li>Help to improve nation’s nutrition </li></ul><ul><li>Turn a problem into solution </li></ul><ul><li>Give life an Extra-Flavor </li></ul>
  11. 13. Strategies followed by HUL <ul><li>Restructured in two divisions </li></ul><ul><li>Improvement in portfolio products </li></ul><ul><li>Change in job management structure </li></ul><ul><li>400 products selected </li></ul><ul><li>Manufacturing reorganised in regional networks </li></ul><ul><li>IT systems reconfigured </li></ul><ul><li>Food </li></ul><ul><li>Home / Personal care products </li></ul><ul><li>Reduction in managerial job classes </li></ul><ul><li>Develop deep level expertise </li></ul>
  12. 14. Pioneer strategies <ul><li>Building markets and building brands </li></ul><ul><li>Launch brands when innovation pipeline is full </li></ul><ul><li>To deliver sustainable performance by looking long term </li></ul><ul><li>Clarity of strategies where HUL want to win </li></ul><ul><li>Transformational changes </li></ul>
  13. 15. Strategies followed by HUL <ul><li>Management strategies </li></ul><ul><li>Self - development </li></ul><ul><li>Encompassed career planning and progression </li></ul><ul><li>Learning and development </li></ul><ul><li>Remuneration </li></ul><ul><li>Reward system </li></ul><ul><li>Competence dictionary </li></ul><ul><li>Job skill profile </li></ul><ul><li>Distingushment of job classes </li></ul><ul><li>Commitment to own professional development </li></ul><ul><li>Global Exposure to Managers </li></ul><ul><li>Sound knowledge of local market </li></ul>
  14. 16. Strategies followed by HUL <ul><li>Aspiration and personal growth needs </li></ul><ul><li>Balance between private and professional life </li></ul><ul><li>Emphasis in MDS </li></ul>
  15. 17. Strategies followed by HUL <ul><li>Who will be the manager? </li></ul><ul><li>High level performance </li></ul><ul><li>Have strong potential </li></ul>
  16. 18. Some Major Competitors <ul><li>Cavinkare Ltd </li></ul><ul><li>Procter & Gamble </li></ul><ul><li>Marico group </li></ul><ul><li>Nestle </li></ul><ul><li>Dabur </li></ul><ul><li>Fairever </li></ul><ul><li>Tide </li></ul><ul><li>Hair oil and Food products </li></ul><ul><li>Coffee </li></ul><ul><li>Health care products </li></ul>
  17. 19. Indian Competitive Scenario Pre 1990 Post 90 Foods Tata Tea Danone Nestle Kellogs Heinz Grand Met Personal Products Colgate L’Oreal Balsara Revlon Benckiser Avon Oriflame Amway Home Care TOMCO P &G Nirma Henkel Godrej Sara Lee
  18. 20. NET PROFITS : 1996-2000 Rs . Bn CAGR : 33.4 % 13.1 12.0 10.7 10.0 8.1 8.0 5.6 6.0 4.1 4.0 2.0 0.0 1996 1997 1998 1999 2000 Note : Net Profit is after exceptional items
  19. 21. Key Financials 2007 2006 2005 Reported Growth 13.3% 9.4% 11.4% Continuing sales growth* 13.5% 10.0% 11.5% * Before restructuring, disposal As per audited financial statements of the company; accounting as per Indian GAAP
  20. 22. HUL vs Nearest Competitors Particulars Laundry Soaps Shampoo Skin Toothpaste Tea Coffee Market Size - $ mln 2247 1658 542 698 691 1113 177 HUL Share 37.5% 54.3% 47.8% 54.5% 29.5% 22.7% 44.0% Nearest Competitor 13.6% 9.7% 23.7% 7.4% 48.8% 20.8% 39.1% Affluent Aspiring Striving
  21. 23. Financial Overview 2007 Mn $ Turnover 3473 EBIT 499 EBIT % 14.4% PAT (bei) 448 Reported Profit 487 EPS 21c Market Capitalisation ~11500 Operating Cash Flow 419 Personal Products Soaps and 26% Detergents Processed Breverages Exports 46% Foods 11% 10% 4% Others Icecreams 2% 1%
  22. 24. Analysis <ul><li>There is a crucial need to strategically place brands on strong position. The time has come to differentiate various brands and solve the mess around. It is hard to differentiate blue competitive brands cash brands in case of HUL. Its not a good idea to choose a cshing brands for competitives moves. The only worry for HUL should be to avoid the multiple price wars. Product line proliferation is the one of the usual way to come out of this chakar vyu. But still there are many ways to get the competitors on their feet </li></ul>
  23. 25. PRESENTATION DONE BY <ul><li>M.K. VIGNESH </li></ul><ul><li>J.SHIVARAMAN </li></ul><ul><li>VIKAS </li></ul><ul><li>AXAY BANYAL </li></ul><ul><li>MOHAMED MAMOOTH KHAN </li></ul><ul><li>THUSHAR </li></ul><ul><li>GAURAV VERMA </li></ul>QUERIES…???

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