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Investment Update - October, 2013

Life is better shared live

Hang w/
1
Hang w/ enables anyone on the planet to
connect with fans, friends and family via LIVE
streaming video and simultaneous ch...
The model is simple.

your broadcast begins in :04

1

2

3

4

5

The Broadcaster
launches the app
and hits START
BROADCA...
Anyone can be a Broadcaster.
Anyone can be a Follower.
Broadcasters

Followers

Spontaneous or
planned broadcasts.

Receiv...
The platform is growing organically.
In its first six months, with minimal marketing spend, the platform has shown strong
g...
More than 75 celebs are using the platform to
connect with their fans.
Jordin Sparks
Ali Landry
Amy Robbins
Cheech & Chong...
The opportunities to Hang w/ are endless.
On the red carpet From a premiere At a jam session On location Warming up
Coolin...
Unprecedented integrated brand sponsorship.
Hang w/ provides three opportunities to integrate a sponsor into
the experienc...
An advertising partnership is already in place.
Hang w/ has entered into a non-exclusive advertising partnership with
Spec...
Marketing can be targeted down to the talent
level with custom post-roll ad units.
Advertising can be targeted down to a “...
Projections show significant growth.
$45M in year 2

$22,500,000
$20,250,000
$18,000,000
$15,750,000
$13,500,000
$11,250,00...
Hang w/ is based on a robust patent-pending
architecture.
Hang w/ has been in development for three years at MEDL Mobile. ...
A proven team at the helm.
Andrew Maltin, CEO
Andrew has been featured in Entrepreneur, 944, Success, The Wall Street Jour...
Created and launched by MEDL Mobile.
MEDL Mobile boasts an award-winning design and development team that has architected,...
MEDL has deep relationships on both sides of
the model in both brand and talent.

Hang w/ |

Private and Confidential - All...
For more information
please contact:
Andrew Maltin
andrew@hangwith.com
(310) 488-5885
Peter Elkin
peter@hangwith.com
(949)...
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Medl 102013

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MEDL Mobile Holdings Investor Presentation

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Transcript of "Medl 102013"

  1. 1. Investment Update - October, 2013 Life is better shared live Hang w/ 1
  2. 2. Hang w/ enables anyone on the planet to connect with fans, friends and family via LIVE streaming video and simultaneous chat. All you need is an iPhone or Android device to broadcast to hundreds, thousands, even millions of viewers. Hang w/ | Private and Confidential - All Rights Reserved - Hang With, Inc. - 18475 Bandilier Circle, Fountain Valley, CA 92708 - hangwith.com 2
  3. 3. The model is simple. your broadcast begins in :04 1 2 3 4 5 The Broadcaster launches the app and hits START BROADCASTING. Anyone following that Broadcaster receives a custom push notification saying the Broadcaster “wants to Hang w/ you.” Followers view an unskippable pre-roll advertisement before viewing the LIVE feed. The Broadcaster is streamed LIVE for three minutes to the Followers - who can chat simultaneously with the Broadcaster and each other. Each session ends with an action oriented, clickable, trackable post-roll banner. The streaming video feed is compressed and sent to our remote, secure cloud server. Hang w/ | Private and Confidential - All Rights Reserved - Hang With, Inc. - 18475 Bandilier Circle, Fountain Valley, CA 92708 - hangwith.com 3
  4. 4. Anyone can be a Broadcaster. Anyone can be a Follower. Broadcasters Followers Spontaneous or planned broadcasts. Receive notification when followed broadcasters go live. Alert followers w/push notification, on Facebook and via Twitter. Can chat live with the broadcaster and other users. Chat live with followers. Share to Facebook and Twitter. Ability to be private or block followers. Save broadcasts as Private or Public. Hang w/ | View a broadcasterʼs public archives. “Like” broadcasts. Private and Confidential - All Rights Reserved - Hang With, Inc. - 18475 Bandilier Circle, Fountain Valley, CA 92708 - hangwith.com 4
  5. 5. The platform is growing organically. In its first six months, with minimal marketing spend, the platform has shown strong growth. (iPhone released in March. Android released in July.) - 600,000 Downloads - More than 1.8 Million Broadcasts - 10,800,000 User Sessions - More than 260,000,000 “Hang w/ me” notifications delivered - 36% of 200,000 August MAUs visited Hang w/ more than 100 times. - Average session duration is more than 3 minutes. Hang w/ | Private and Confidential - All Rights Reserved - Hang With, Inc. - 18475 Bandilier Circle, Fountain Valley, CA 92708 - hangwith.com 5
  6. 6. More than 75 celebs are using the platform to connect with their fans. Jordin Sparks Ali Landry Amy Robbins Cheech & Chong Amy Vaughn Ocho Cinco Catt Sadler Chief Keef Chris Spencer Claudia Jordan Christian Coma Coco Crisp Tori Spelling Dean McDermott 50 Cent Cody Lindley Jamie Kennedy Frank Trigg Shaun T Judah Rich Josh Reddick Marlon Byrd Kaskade Kris Benson Lil Durk Mark Ballas Jessica Sanchez Dick Clark Productions MYNC Mo Greene Mia St. John Soulja Boy Mike Chandler Terrell Owens Printz Board Timbaland Sara Underwood Tyson Gay Shanola Hampton Lucy Hale King Louie SHOWstudio Hang w/ | Private and Confidential - All Rights Reserved - Hang With, Inc. - 18475 Bandilier Circle, Fountain Valley, CA 92708 - hangwith.com 6
  7. 7. The opportunities to Hang w/ are endless. On the red carpet From a premiere At a jam session On location Warming up Cooling down In the break room Breaking news At the gym Backstage Famous friends Between takes In the field On the field Going to an event Free-styling lyrics On a date On the road At the crib The locker room With family Live interviews Releasing new music Before bed, just to say gʼnight. Hang w/ | Private and Confidential - All Rights Reserved - Hang With, Inc. - 18475 Bandilier Circle, Fountain Valley, CA 92708 - hangwith.com 7
  8. 8. Unprecedented integrated brand sponsorship. Hang w/ provides three opportunities to integrate a sponsor into the experience. 1. Pre- 2. During 3. Post- Prior to every broadcast, the viewer will see an un-skippable :05 - :15 second video commercial that can be targeted down to specific broadcasters. During the broadcast, advertisers can be seamlessly integrated - from an impromptu visit to the dealership - to a special trip to the test track. After the broadcast, a customizable, trackable, multidirectional click-through ad unit allows us to drive users to special actions. Hang w/ | Private and Confidential - All Rights Reserved - Hang With, Inc. - 18475 Bandilier Circle, Fountain Valley, CA 92708 - hangwith.com 8
  9. 9. An advertising partnership is already in place. Hang w/ has entered into a non-exclusive advertising partnership with Specific Media, one of the worldʼs largest providers of digital advertising. Hang w/ | Private and Confidential - All Rights Reserved - Hang With, Inc. - 18475 Bandilier Circle, Fountain Valley, CA 92708 - hangwith.com 9
  10. 10. Marketing can be targeted down to the talent level with custom post-roll ad units. Advertising can be targeted down to a “per-broadcaster” basis, allowing specific engagement opportunities around key talent. Thanks for tuning in. Check out Palmerʼs products at Palmers.com Hang w/ | Private and Confidential - All Rights Reserved - Hang With, Inc. - 18475 Bandilier Circle, Fountain Valley, CA 92708 - hangwith.com 10
  11. 11. Projections show significant growth. $45M in year 2 $22,500,000 $20,250,000 $18,000,000 $15,750,000 $13,500,000 $11,250,000 $9,000,000 $5M in year 1 $6,750,000 $4,500,000 $2,250,000 $0 Q1 Q2 Q3 Q4 Q5 Q6 Q7 Gross Profit Q8 Revenues Projections based on funding $5M in Q1. Hang w/ | Private and Confidential - All Rights Reserved - MEDL Mobile - 18475 Bandilier Circle, Fountain Valley, CA 92708 - medlmobile.com 18 11
  12. 12. Hang w/ is based on a robust patent-pending architecture. Hang w/ has been in development for three years at MEDL Mobile. Our scalable system architecture is uniquely suited to support long-form live video broadcasting with integrated real time social features and advertising. Hang w/ Patent Application Draft v1.1 02/25/2013 8. 8. 8. 8. 7. User Database / App BackEnd 7. 6. 7. 2. User / Initiating Device 5. Receiving Devices 5. 1. 3. 4. 5. Media Content 1. User initiates a live media stream Encoder Pre-Roll Post-Roll Distribution 2. Push notification is sent to User Media Media Media Stream Network Database / App BackEnd which initiates Content Content a Push out to receiving devices as Callout of 5. Pre-Roll to Stream to Post-Roll Functionality detailed in 7. 3. Live media stream is sent to Media Hang w/ | Private and Confidential - All Rights Reserved - Hang With, Inc. - 18475 Bandilier Circle, Fountain Valley, CA 92708 - hangwith.com Encoder 4. Media stream is sent to Content Distribution Network 5. Pre-Roll media content is distributed to devices that are waiting for the stream, followed by the media stream, which plays in its entirety and then Post-Roll media content is distributed 12
  13. 13. A proven team at the helm. Andrew Maltin, CEO Andrew has been featured in Entrepreneur, 944, Success, The Wall Street Journal and The LA Times. Prior to founding MEDL Mobile, Mr. Maltin has founded and successfully exited several technology ventures. Dave Swartz, President Dave has overseen the development and design of hundreds of mobile applications. Prior to MEDL, Dave was a highly awarded ad agency creative director having led creative and strategy for clients in industries such as publishing, banking, multi-unit retail, fast food and healthcare. Murray Williams, CFO Murray was one of the founding members of Buy.Com, Inc., and was its Chief Financial Officer during a three and a half year tenure in which Buy.com sold over $1 billion in products.  Peter Elkin, COO Peter is the former CFO and Executive Committee Member at NRPI/Auction.com where he helped take the Company from $300M to over $3B in annual sales.  Prior, he was CFO for a Computer Reseller taking them from $80M to over $300M in annual sales. Ted Francisco, Brand Integration Ted has led media, account management and strategic planning for clients in the automotive, consumer packaged goods, fast food, healthcare and business-to-business space at worldwide agencies such as TBWA Chiat/Day, FCB, Y&R and Campbell-Ewald. Jon Orlando, Talent Relations Jon spent his youth with the likes of Jackie Gleason, John Wayne, Jerry Lewis, Frank Sinatra, Dean Martin and even Elvis Presley. Prior to MEDL, Jon has produced events at The Superbowl, Kentucky Derby, Sundance, SXSW, NCAA Final Four and The Grammys. Hang w/ | Private and Confidential - All Rights Reserved - Hang With, Inc. - 18475 Bandilier Circle, Fountain Valley, CA 92708 - hangwith.com 13
  14. 14. Created and launched by MEDL Mobile. MEDL Mobile boasts an award-winning design and development team that has architected, developed, acquired and marketed more than 300 mobile applications with an existing user base of approximately 20 million downloads. The company is located in Southern California with all development resources on site in their 14,000 square foot office space. MEDL Mobile was taken public (MEDL) in 2011 and enjoys strong relationships with brands, entertainment industry leaders, bloggers, journalists, digital influencers and developers. The company has developed several proprietary technology platforms including the “MEDL Brain” a patent-pending analytic engine which targets users based on app usage patterns. Hang w/ | Private and Confidential - All Rights Reserved - Hang With, Inc. - 18475 Bandilier Circle, Fountain Valley, CA 92708 - hangwith.com 14
  15. 15. MEDL has deep relationships on both sides of the model in both brand and talent. Hang w/ | Private and Confidential - All Rights Reserved - Hang With, Inc. - 18475 Bandilier Circle, Fountain Valley, CA 92708 - hangwith.com 15
  16. 16. For more information please contact: Andrew Maltin andrew@hangwith.com (310) 488-5885 Peter Elkin peter@hangwith.com (949) 533-7747 Hang w/ | Private and Confidential - All Rights Reserved - MEDL Mobile - 18475 Bandilier Circle, Fountain Valley, CA 92708 - medlmobile.com - hangwith.com 16

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