Ari Des622 Final

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Final project for des 622

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Ari Des622 Final

  1. 1. Horizon Projects Workshop Professor Klinkowstein Digital Design (A-Young Lee) Semester-long assignment for Digital Design: Create a “Brand Platform” for a not-yet-existing product or service.
  2. 2. Horizon Projects Workshop Professor Klinkowstein Digital Design (A-Young Lee) A Brand Platform is a tool for using words, colors, textures, sounds, animations, stylized images and social media to develop new ideas for products and services and a first draft to the character and marketing of these products or services.
  3. 3. Horizon Projects Workshop Professor Klinkowstein Digital Design (A-Young Lee) Assignment : Create the Brand Platform beginning with a quote chosen from “ Tomorrow Now: Envisioning the Next 50 Years”, by Bruce Sterling.
  4. 4. Horizon Projects Workshop Digital Design (A-Young Lee) Then, create the following: *Theme derived from book quote *Colors/textures (photo) palette *Soundtrack from found and recorded sources *Stop-motion video about product functionality *Animatic video from stills about product character *Facebook group page Professor Klinkowstein
  5. 5. Horizon Projects Workshop Book Quote: “ Blobjects carry the flag in a world whose manifest destiny is 'organic behavior in a technological matrix.’ Computer-aided design and injection molding allow them to assume any form. They get their organic forms directly from us: from mimicking human flesh.” Professor Klinkowstein Quote Theme Colors / Textures Soundtrack Stop Motion Product / Tagline Style Frame Video Digital Design (A-Young Lee) Quote Theme Colors Soundtrack Stop Motion Product / Tagline Animatic Video Social Media
  6. 6. Theme: Blobjects flourish. Quote Theme Colors / Textures Soundtrack Stop Motion Product / Tagline Style Frame Video Professor Klinkowstein Digital Design (A-Young Lee) Quote Theme Colors Soundtrack Stop Motion Product / Tagline Animatic Video Social Media
  7. 7. Horizon Projects Workshop Quote Theme Colors / Textures Soundtrack Stop Motion Product / Tagline Style Frame Video Professor Klinkowstein Digital Design (A-Young Lee) Quote Theme Colors Soundtrack Stop Motion Product / Tagline Animatic Video Social Media
  8. 8. Quote Theme Colors / Textures Soundtrack Stop Motion Product / Tagline Style Frame Video Soundtrack: Summer Field.mp3 Professor Klinkowstein Digital Design (A-Young Lee) Quote Theme Colors Soundtrack Stop Motion Product / Tagline Animatic Video Social Media
  9. 9. Quote Theme Colors / Textures Soundtrack Stop Motion Product / Tagline Style Frame Video Professor Klinkowstein Digital Design (A-Young Lee) Quote Theme Colors / Textures Soundtrack Stop Motion Product / Tagline Animatic Video Quote Theme Colors Soundtrack Stop Motion Product / Tagline Animatic Video Social Media
  10. 10. Quote Theme Colors / Textures Soundtrack Stop Motion Product / Tagline Animatic Video Purpose / Tagline: Flourish. Connect. Professor Klinkowstein Digital Design (A-Young Lee) Quote Theme Colors Soundtrack Stop Motion Product / Tagline Animatic Video Social Media
  11. 11. Quote Theme Colors Soundtrack Stop Motion Product / Tagline Animatic Video Professor Klinkowstein Digital Design (A-Young Lee) Social Media
  12. 12. Quote Theme Colors Soundtrack Stop Motion Product / Tagline Animatic Video Professor Klinkowstein Digital Design (A-Young Lee) Social Media

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