E-Commerce

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This video is presented by USEP's BSCS student Melissa B. Carpio under Mr. ND Arquillano as a partial fulfilment for Elective 4 -E-Commerce. …

This video is presented by USEP's BSCS student Melissa B. Carpio under Mr. ND Arquillano as a partial fulfilment for Elective 4 -E-Commerce.

It talks about:
*Introduction to e-business and e-commerce
*E-commerce fundamentals 
*E-business infrastructure
 *E-environment
*Supply chain management
*E-marketing
*Customer relationship management
*Change management
*Analysis and design
*M-Commerce
*Management of mobile commerce services

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  • 1. The Commerce of Today’s Era
  • 2.  Introduction to e-business and e-commerce E-commerce fundamentals E-business infrastructure E-environment Supply chain management E-marketing Customer relationship management Change management Analysis and design M-Commerce Management of mobile commerce services
  • 3. In the emerging global economy, E-Commerceand E-Business have increasingly become a necessarycomponent of business strategy and a strong catalyst foreconomic development. The integration of information andcommunications technology (ICT) in business hasrevolutionized relationships within organizations andthose between and among organizations andindividuals.
  • 4. Electronic Commerce or E-Commerce refers to a widerange of online business activities for products and services. It also pertains to “any form of business transaction inwhich the parties interact electronically rather than byphysical exchanges or direct physical contact”. The bar graph showing the rapid growth rate of E-Commerce in US from 2000 to 2009.
  • 5.  Think Fast Speed has become less of a problem due to the penetration of broadband, but dont forget that a significant number of people still shop by a dialup connection. When creating a site framework, designers and e-commerce teams should ensure that the site is developed with pages loading in less than 9 seconds (over a dial-up connection).Image is important Images are a very important aspect of selling online and are often neglected. All product images should be of the highest resolution possible, be much larger than the product page original, and have multiple views. Dynamic imaging capabilities can improve the user experience to an even higher level by increasing interactivity
  • 6.  Be my guest Always offer the ability to checkout as a guest. You will see less customer leakage within the checkout process and can still offer the option to register when the sale is completed. Make sure its above the fold Your homepage is the most important page within your E-Commerce store. It sets the initial tone for the shopping experience and offers your best promotions and products to your visitors. Users typically visually scan a web page from top to bottom and then from left to right. All critical content and navigation options should be obvious to the shopper without having to scroll down. If you have your best promotions "below the fold" - you can bet that a large percentage of browsers are not scrolling down to see it.
  • 7. In E-Business, the Information andCommunication Technology (ICT) is used to enhanceone’s business. It includes any process that a businessorganization (either a for-profit, governmental or non-profit entity) conducts over a computer-mediatednetwork. “The transformation of an organization’s processes to deliver additional customer value through the application of technologies, philosophies and computing paradigm of the new economy.”
  • 8. E-Commerce  By intuition, it is the buying and selling of goods with the use of Internet.  It should be electronically mediated financial transactions between organizations and customers.E-Business  E-Business is just a new label of E-Commerce – there is no distinction between the role of E-Business and the traditional Information Systems Management.
  • 9. Supply chain management is the coordination of allsupply activities of an organization from its suppliers andpartners to its customers. An e-commerce transaction can be considered fromtwo perspectives: buy-side and sell-side transactions.BUY-SIDE E-commerce Refers to e-commerce transactions between a purchasing organization and its suppliers.SELL-SIDE E-commerce Refers to e-commerce transactions between a supplier organization and its customers.
  • 10. The distinction between buy-side and sell-side E-Commerce
  • 11.  B2C – commercial transactions are between an organization and consumers B2B – commercial transactions are between an organization and other organizations. C2C – consumers transact directly with consumers (e.g. online auctions, community sites)
  • 12.  Electronic communications are disruptive technologies – new technologies that prompt businesses to reappraise their strategic approaches. Electronic communications have also given rise to many exciting new business models and create potentials. All organizations operate within an environment that influences the way in which they conduct business. Strategy development is strongly influenced by considering the environment the business operates in.
  • 13. CRM, or Customer Relationship Management, is acompany-wide business strategy designed to reduce costsand increase profitability by solidifying customer loyalty.According to one industry view, CRM consists of:  Helping an enterprise to enable its marketing departments to identify and target their best customers, manage marketing campaigns and generate quality leads for the sales team.  Assisting the organization to improve telesales, account, and sales management by optimizing information shared by multiple employees, and streamlining existing processes (for example, taking orders using mobile devices)
  • 14.  Allowing the formation of individualized relationships with customers, with the aim of improving customer satisfaction and maximizing profits; identifying the most profitable customers and providing them the highest level of service. Providing employees with the information and processes necessary to know their customers, understand and identify customer needs and effectively build relationships between the company, its customer base, and distribution partners.
  • 15. M-commerce (mobile commerce) is the buyingand selling of goods and services through wirelesshandheld devices such as cellular telephone andpersonal digital assistants (PDAs). Known as next-generation e-commerce, m-commerce enables users toaccess the Internet without needing to find a place toplug in. The emerging technology behind m-commerce, which is based on the Wireless ApplicationProtocol (WAP), has made far greater strides inEurope, where mobile devices equipped with Web-ready micro-browsers are much more common than inthe United States.
  • 16.  Near Field Communication (NFC) chip— NFC chips enable mobile devices to send account information to contactless payment readers at customer checkouts and other points of sale. These NFC chips can also read information stored in contactless-enabled tags placed on objects such as advertising collateral and consumer products Secure element— The secure element is a smart card module (USIM, embedded secure element or separate secure element like a secure SD memory card) used for storing and accessing applications and data in a secure manner
  • 17.  Electronic wallet application— Mobile phones also need to have a user interface (UI) that allows a user to manage accounts and initiate contactless payments. These UI applications turn a mobile phone into something like a wallet full of cards because a mobile phone can contain many “cards” (credit, debit, prepaid gift card, other special stored-value accounts, public transit tickets and merchant-specific loyalty cards, just to name a few). Personalized account information— In the same way that a credit card only works only after personalized account information is put onto the magnetic strip and embossed on the front of the card, a commerce- enabled mobile phone is just a phone until it is loaded with personal account information
  • 18. This presentation was made by Melissa B. Carpio, a4th year student of Bachelor of Science in ComputerScience under Mr. Nomelito Arquillano as part of the final requirement in Elective 4 – E-Commerce.