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Redeffectpresentationfinal1

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BISNET presentation by the awsome guys over at Red-Effect!

BISNET presentation by the awsome guys over at Red-Effect!

Published in: Business

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Transcript

  • 1. Attracting Customers Using SEO
  • 2.
  • 3. Paid Vs. Organic
    10%
    90%
  • 4.
  • 5. Crawling
    How do search engines work?
    Indexing
    Ranking
  • 6. Popularity and Relevance
    http://www.yoursite.com/your-new-product/
  • 7. Popularity
  • 8. Relevance
    I just found this cool new site that sells
    custom fitted ski boots.
    Text
    Link relevancy
  • 9. Optimising for search
    Accessibility
    Relevancy
    Sustainability
    Link building
    Keyword research
    Creating content
  • 10. Accessibility – site structure
  • 11. Accessibility – URL’s
    http://www.amazon.co.uk/Kindle-Wireless-Reader-3G-Wifi-Graphite/dp/B002LVUWFE/ref=amb_link_159056887_2?pf_rd_m=A3P5ROKL5A1OLE&pf_rd_s=center-1&pf_rd_r=1GVJH92SPHV3FGBDQZB5&pf_rd_t=101&pf_rd_p=234205127&pf_rd_i=468294
    http://www.moneysupermarket.com/mortgages/first-time-buyers/
    http://www.moneysupermarket.com/mobile-phones/tariffs/
  • 12. Accessibility – sitemaps
  • 13. Keyword research
  • 14. Keyword research – Brainstorm ideas
    Internal intel.
    Sales team
    Competitors
    Tools
  • 15. Keyword research – tools
  • 16. Keyword research – High value KW’s
  • 17. Keyword research – ranking prediction
  • 18. Creating content
  • 19. Creating content – duplication issues
  • 20. Increasing relevance – Title tags
  • 21. Increasing relevance – Meta descriptions
  • 22. Increasing relevance – Alt text
    <img alt="lofted golf club" />
  • 23. Link building – Manual requests
  • 24. Link building – Competitor analysis
  • 25. Link building - Widgets
  • 26. Making it sustainable
  • 27. Google Places
    www.google.com/places/
  • 28.
  • 29.
  • 30.
  • 31. Google AdWords
  • 32. Your Account
    Structure
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38. Google Analytics
  • 39.
  • 40.
  • 41.
  • 42. Free SEO Essentials Pack!
    Martin@red-effect.co.uk
    Steve@red-effect.co.uk