Qr codes & libraries

QR CODES & LIBRARIES
IST 605 - Reference and Information Literacy Services
School of Information Studies – Syracuse Univertiy
RenataCurty, PhD Student
Fall, 2010

SUMMARY
Origin and Principles
How it works?
Different Applications
QR Codes in Libraries - what librarians should know?
Demonstration: Time to try!

WHAT IS QR CODE?
Kind of Modern or Abstract Art?

ORIGN AND PRINCIPLES
Denso Wave - Japan (1994)
2D Barcode
QR – Quick Response
Paper-Based Hyperlinks (Turn ink into bits!)
Cross-reference principle
Also Digitally applied

WHAT IS THE INNOVATION ABOUT?
Linear
MaximumCapacity: 20 digits
Source: http://www.jennerations.co.uk/foxandgoose/adobedocs/technical%20docs/What%20are%20barcodes.pdf

WHAT IS THE INNOVATION ABOUT?
Source: http://www.denso-wave.com/qrcode/qrfeature-e.html

MORE TECHNICAL ADVANTAGES...
Small Printout Size
Readable from any direction in 360°
Kanji and Kana Capability
Structured Append Feature
Dirt and Damage Resistant
Source: http://www.denso-wave.com/qrcode/qrfeature-e.html

HOW IT WORKS?
HOW QR CODES STORE INFORMATION?
Source: http://en.wikipedia.org/wiki/File:QR_Code_Structure_Example.svg

HOW IT WORKS?
DECODIFICATION PROCESS
Web page/
Content
Instant Decoding
Snap a
Picture
Position it
A Mobile Phone with a Camera
and QR Code Reading Software
and Internet Access

HOW IT WORKS?
BASIC REQUIREMENTS:
A specific reader device or a Mobile Phone with a camera and Internet Access (good data transfer, web browser software and good connectivity)
Software to Decode (Free on the Web)
Imagination/Creativity

DIFFERENT APPLICATIONS

Promotional landing pages and entry forms
E-commerce shopping sites
Product demos, videos and reviews
Reservation systems
Virtual business cards
Downloadable and scan-able coupons...

Recipes, additionalinformationaboutstorage, nutrition...

More Information about your mail tracking?
Want to check inside?
Want to check the evaluations or reviews about a restaurant?
Locate yourself!

Promote yourself better!
Need a distraction?
Honor/tribute to someone.

LIVE BOOK (QR + Tweeter)
C.A.O.S Project:
Pages vivid content ephemeral, changing randomly every week. True sentences, coming from the virtual world, invading the real world through an enigmatic visual poetry.
Open Source
Viral
Interactive
Dynamic
Source: http://www.amoreodio.org/

Print some personality on it!
Make them colorful and customized!
Check this out: http://2d-code.co.uk/flash-video-qr-codes/

QR CODES IN LIBRARIES
Libraries?
SURE!
Technology to inform

M-Libary
Choy, F. C. (2010). Digital library services : towards mobile learning. Seminar on E-books as Learning Resources in Chinese Libraries in Asia (13 Jan 2010 : Kaohsiung, Taiwan : National Kaohsiung University of AppliedScience)

BESIDES...
Users love mobile phones
More than 90% of us keep our cell phones within arm’s reach 24 hours a day, 7 days a week, 365 days a year.
More than 70% of us actually take our cell phones to bed with us.
Over 70% of us now use our cell phones as alarm clocks.
A study by Unisys revealed that if we lose our wallet, we report it missing in 26 hours. If we lose our cell phone, we report it missing in 68 minutes. (Darwill.com)
It is interactive and very simple to use
Curiosity

IDEAS?

Provide point-of-use instruction at point-of-need locations;
Have step-by-step instructions on machines like photocopiers and printers.
Post QR codes by study rooms. Students would be able to check the availability of a study room, and then book it from their cell phone while standing in front of the room.
QR codes in the stacks could bring up a list of LibGuides on topics related to books in the call number range area.
QR codes in the stacks could show where the ebooks would be on the shelves.
QR codes around campus could link to digital libraries or items from special collections related to the different buildings.
Source: http://mobile-libraries.blogspot.com/2010/06/qr-codes-and-libraries.html

SU Library Catalog
Special Archives
Wikipedia
Personal Website
Others Sculptures on Campus
Others Sculptures on Campus

Direct users to a service that’s specifically aimed at mobile devices users, such as a chat or IM reference service, or the mobile version of the library’s catalog or databases.
QR code to the online Ask a Librarian site could be posted at the physical reference desk and at all public access computer workstations.
Library tours – QR codes can be placed in different areas of the library so visitors can access information relevant to that particular space. Audio tours can also be provided this way.
Library Maps – Instead of just a map that has, Reference, Reserve, Computer Lab on it, put QR codes for every area that has a web page, so that the patron can go directly to that web page for more information.
Library reviews – if someone has done a review on a book or item, a QR code can be put on that item, linking to the review.

Link to Phone number on a web page so people don’t have to dial the number on their phone.
Link to a web page associated with an event by placing a QR code for the web page on the event's poster.
QR Codes can be posted at public service desks to advertise services: Laptop checkout, fines, and book renewal information could be posted at the point of service, the Circulation Desk, for instance.
Help Desk info could be posted on QR codes.
Tag exhibits (“Mobile Tag Closeup”).
Librarians can tag pre-formatted tailored searches for events and exhibits.
Add QR codes to poster, flyers, and other library instructional or promotional materials.

But...Some points that librarians should take into account:
Not all patrons might be are aware of them;
Not all patrons might have the required devices and software;
Main information still need to be provided in a conventional way (it is not just a question of clean and minimalist information design);
The efficient display of the information need to be constantly checked;
Effective pedagogical uses of QR codes
Accessibility to disable people?

DEMONSTRATION
Lets try!
In pairs or groups of three
Take one Smartphone
Access: http://www.mobile-barcodes.com/qr-code-software/ or http://www.qread.mobi/
Check which software is more appropriate to your Smatphone Model
Follow the steps to download it

DEMONSTRATION
Now use your creativity!
Think about a possible application to libraries (eg. special, public, university, school)
Access: http://qrcode.kaywa.com/
Create your QR Code
Save the image
Post your QR Code at the LMS (605 QR CODES topic) with a brief
description of the idea
6. Lets check the QR Codes!

ADDITIONAL SOURCES - Readings
Alternative to QR codes/Microsoft Tags:
http://business2press.com/2009/01/08/microsoft-tag-on-iphone/
Educause Learning:
http://net.educause.edu/ir/library/pdf/ELI7046.pdf
Bird Library QR Codes Guide:
http://researchguides.library.syr.edu/content.php?pid=133336&sid=1143435
Additional Technical Explanation:
http://www.qrme.co.uk/qr-code-resources/understanding-a-qr-code.html
Presentations on M-Libraries:
http://ocs.sfu.ca/m-libraries/index.php/mlib/index
University of Huddersfield Digital Repository (Articles about M-Libraries & QR Codes)
http://eprints.hud.ac.uk/view/authors/Walsh=3AAndrew=3A=3A.html

MORE WEBSITES
QR CODE GENERATORS
Google URL Shortener: http://goo.gl/ + .qr
http://delivr.com/qr-code-generator
http://nfggames.com/system/qrcodegen.php
http://invx.com/
http://goqr.me/
http://www.mobile-barcodes.com/qr-code-generator/
http://www.qrstuff.com/
QR CODE READERS
http://2d-code.co.uk/qr-code-readers/
http://www.phdmobi.com/2d-codes.php

FEEDBACK
Please access this QR Code and give your feedback on this lecture by completing a brief survey:
Alternative link is here for those that do not have a Smartphone: http://www.surveymonkey.com/s/6YJRTJC

recurty@gmail.com

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