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Saul Leal CAPTURING COMMUNITIES OF INTEREST
Saul Leal CAPTURING COMMUNITIES OF INTEREST
Saul Leal CAPTURING COMMUNITIES OF INTEREST
Saul Leal CAPTURING COMMUNITIES OF INTEREST
Saul Leal CAPTURING COMMUNITIES OF INTEREST
Saul Leal CAPTURING COMMUNITIES OF INTEREST
Saul Leal CAPTURING COMMUNITIES OF INTEREST
Saul Leal CAPTURING COMMUNITIES OF INTEREST
Saul Leal CAPTURING COMMUNITIES OF INTEREST
Saul Leal CAPTURING COMMUNITIES OF INTEREST
Saul Leal CAPTURING COMMUNITIES OF INTEREST
Saul Leal CAPTURING COMMUNITIES OF INTEREST
Saul Leal CAPTURING COMMUNITIES OF INTEREST
Saul Leal CAPTURING COMMUNITIES OF INTEREST
Saul Leal CAPTURING COMMUNITIES OF INTEREST
Saul Leal CAPTURING COMMUNITIES OF INTEREST
Saul Leal CAPTURING COMMUNITIES OF INTEREST
Saul Leal CAPTURING COMMUNITIES OF INTEREST
Saul Leal CAPTURING COMMUNITIES OF INTEREST
Saul Leal CAPTURING COMMUNITIES OF INTEREST
Saul Leal CAPTURING COMMUNITIES OF INTEREST
Saul Leal CAPTURING COMMUNITIES OF INTEREST
Saul Leal CAPTURING COMMUNITIES OF INTEREST
Saul Leal CAPTURING COMMUNITIES OF INTEREST
Saul Leal CAPTURING COMMUNITIES OF INTEREST
Saul Leal CAPTURING COMMUNITIES OF INTEREST
Saul Leal CAPTURING COMMUNITIES OF INTEREST
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Saul Leal CAPTURING COMMUNITIES OF INTEREST

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ESTRATEGIA PARA REDES SOCIALES: MÁS AUDIENCIAS, MAYORES INGRESOS …

ESTRATEGIA PARA REDES SOCIALES: MÁS AUDIENCIAS, MAYORES INGRESOS

Ciudad de Guatemala, Guatemala, 24 y 25 de julio del 2014

Published in: Education
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  • 1. Capturing Communities of Interest @saulignacio Saul Leal – GM Social & Family Products
  • 2. FamilyShare Network
  • 3. The Trusted Digital Voice 33 80M+ global followers I Love My Family: 37M US monthly reach Ability to geo-target, target based on interest FamilyShare social posts reach Facebook news feeds more than 7 Billion times per month Among highest engagement of any global brand page 100+ Facebook channels built for families
  • 4. The Trusted Digital Voice 44 Facebook demographic: “busy moms” 70%+ accessing via mobile
  • 5. The Trusted Digital Voice 55 High Facebook engagement drives reach Engagement <1% Engagement 30-60%
  • 6. The Trusted Digital Voice 66 100+ Facebook channels built for families
  • 7. The Trusted Digital Voice 77 Launched Q1 2013 6.3M monthly unique visitors 14M monthly page views 4 languages (English, Spanish, Portuguese, Indonesian) 70 contributors in 7 countries “Native Ads” with text, images, video FamilyShare Network Websites
  • 8. The Trusted Digital Voice 88 FamilyShare native ad relationships began April 2014, with clients including:
  • 9. The Trusted Digital Voice 99 Native Advertising Value Chain Brand Strategy Content Strategy Content Creation Publication & Merch Promote Externally Analytics & Reporting Understand brand message and target audience Establish goals and metrics Key brand messages Linkage to publisher content Execution: Headlines Text Images Video Scheduling Multiple access points Relationship to other content Social media Email Content distribution partnerships CTR to story Content views (Page views, video views, etc) Social shares Test brand lift and awareness agency publisher promoter integrated native publisher Client identifies goals and brand needs to DDM DDM develops strategies and content to achieve TexasHillCountry.com’s goals & needs
  • 10. The Trusted Digital Voice 1010 80k page views in one weekend Average time on page: 3:54 (>2x average of all content) Example: Namco reintroduces Tamagotchi toys to US market
  • 11. The Trusted Digital Voice 1111 17k video views overnight http://familyshare.com/tips- tricks-and-great-advice-all- new-parents-should-know Example: Procter & Gamble promotes Pampers with sponsored video
  • 12. The Trusted Digital Voice 1212 Trusted voices of light and knowledge, reaching hundreds of millions people.
  • 13. The Trusted Digital Voice 1313
  • 14. The Trusted Digital Voice 1414
  • 15. The Trusted Digital Voice 1515
  • 16. The Trusted Digital Voice 1616 Social Channels •  86 Million Global Social Followers, •  187 Million Social Engagement (like, comment, share) •  2.3 Billion Reach •  6 Billion Impression •  Able to reach all FB audience within 2 generations •  7 post per day per page. Avg400 total per day. As of January 1-31, 2014 Social KPI’s - January 2014 Family Sites •  English, Spanish and Portuguese, since 2013 •  14 Million Social Referrals •  249 K E-mail Subscribers •  70% mobile traffic
  • 17. The Trusted Digital Voice 1717 Principle - “liking” is not enough Solidify the Brand Ÿ Cultivate Audiences Ÿ Drive Traffic to Sites Followers Engagement Reach Traffic Monetization Opportunities “I love my family” reach Feb 2014
  • 18. The Trusted Digital Voice 1818 Application – Recipe for Reach
  • 19. The Trusted Digital Voice 1919 Facebook Reach (agregated) - 0.50 1.00 1.50 2.00 2.50 Billion
  • 20. The Trusted Digital Voice 2020 Recipe for Reach
  • 21. The Trusted Digital Voice 2121 Types of Posts
  • 22. The Trusted Digital Voice 2222 Link Posts
  • 23. The Trusted Digital Voice 2323 Engaging Posts
  • 24. The Trusted Digital Voice 2424 Solidify the Brand Ÿ Cultivate Audiences Ÿ Drive Traffic to Sites
  • 25. The Trusted Digital Voice 2525 1. Follow the followers who you want to follow you. 2. Engage to be engaged. 3. Influence the influencers. 4. Reach out to reach more. 5. Mention to be mentioned, and mention the mentioner. Twitter- Get to 5K followers
  • 26. The Trusted Digital Voice 2626 ü Determine common Passion and build upon them ü Engagement leads to Reach, which in turns leads to Traffic ü Diversify your posts ü Preserve the value and intention of your channel ü “Linking” is never enough, continue to nurture #tips2takehome
  • 27. The Trusted Digital Voice 2727 Questions?

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