2013 NIRSA Presentation - Solving The Generation Equation

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2013 NIRSA Presentation - Solving The Generation Equation

  1. 1. Solving the Generation Equation the new workforce
  2. 2. traditionalists born before 1946
  3. 3. babyboomers born between 1946 - 1964
  4. 4. generation X born between 1965 - 1981
  5. 5. generation Y born after 1982
  6. 6. jacked up traditionalist babyboomer gen X gen Y
  7. 7. Video Clip: “Meet the Fockers” The Wall of Gaylord
  8. 8. What??? ! Video Clip: Interview scene from “The Internship”-
  9. 9. 10 steps to success
  10. 10. 1 your culture is your brand
  11. 11. 2 hire square pegs Video Clip: 1997 Apple Commercial “Think Different”
  12. 12. 3 define workplace norms
  13. 13. 4 embrace differences
  14. 14. 5 common threads Video Clip: Geico Commercial “Hump Day”
  15. 15. 6 play to strengths
  16. 16. 7 purpose driven approach
  17. 17. 8 lean into fear
  18. 18. 9 continually evolve
  19. 19. 10 pay it forward
  20. 20. welcome to the NEW workforce
  21. 21. Contact: ! Cal Rec Sports Marketing University of California, Berkeley Department of Recreational Sports ! Email: recsportsmarketing@berkeley.edu
 LinkedIn Company Page: UC Berkeley Rec Sports Marketing

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