UC BERKELEY
BEVERAGE ALLIANCE
2013 Partnership Overview
table of contents
Signage…………………………………………………………….... 3
Print Media………………………………………………………... 13
Merchandise……………………………………………...
signage
CAL ATHLETICS
Event: Signage and Branding in Haas Pavilion
Type: Branding on doors, windows and entryways

4
5
CAL ATHLETICS
Event: Signage and Branding in Haas Pavilion
Type: Men’s and Women’s coaches highlighted in ticket office wi...
CAL ATHLETICS
Event: Football Season 2013
Type: Large scale & digital signage
Reach: 50,000+ attendees per game

7
CAL REC SPORTS
Event: Caltopia 2013, the Largest College Lifestyle Event in the Nation
Type: Large scale signage
Reach: 30...
CAL REC SPORTS
Event: Caltopia 2013
Type: Large scale signage
Reach: 30,000+ attendees

9
CAL REC SPORTS
Event: Rec Sports Facility (RSF)
Type: Banners fixed in the RSF communal areas (gym, hallways, atrium)
Reac...
encarelle

Baarslag

CAL REC SPORTS
Event: Rec Sports Facility (RSF)
Type: Banners fixed in the RSF communal areas (gym, h...
12
PRINT MEDIA
ASUC AUXILIARY & ASUC
Event: Caltopia 2013
Collateral: Game Cards
Reach: 3,000+ cards distributed at ASUC tables

14
CAL ATHLETICS
Event: Football Season 2013
Collateral: Quarterly Magazine
Reach: 10,000+ magazines distributed

15
CAL ATHLETICS
Event: Basketball Season 2013/2014
Collateral: Pocket Schedules
Reach: 70,000+ distributed

16
CAL REC SPORTS
Event: Caltopia 2013, the Largest College Lifestyle Event in the Nation
Collateral: Printed and online even...
CAL REC SPORTS
Event: Caltopia 2013
Collateral: Caltopia Event Guide – Pepsi Ads
Reach: 5,000+ printed guides distributed
...
CAL REC SPORTS
Event: Caltopia 2013
Collateral: Caltopia Event Guide – Pepsi Ads
Reach: 5,000+ printed guides distributed
...
MERCHANDISE
ASUC AUXILIARY & ASUC CELL PHONE DOTS
Event: Caltopia
ASUC AUXILIARY

Quantity: 1,000 buttons
Event: Caltopia 2013 were ha...
GA TOTE BAGS
Event: Welcome Week
ASUC AUXILIARY
Quantity: 1,300 bags were handed out
Event: Welcome Week 2013
Collateral: ...
LEAD CENTER PENS
ASUC AUXILIARY

Event: Calapalooza
Event: Calapalooza 2013 handed out
Quantity: 1,600 pens were
Product: ...
ASUC AUXILIARY
Event: Cal Day 2013
Product: Game cards, water bottles, bubbles, cell phone
stands, Post-it notes and lunch...
CAL ATHLETICS
Event: Branding in Haas Pavilion
Product: Wall clocks, white boards, mini fridges
Quantity: 12

25
CAL ATHLETICS & CAL DINING
Event: Football Season 2013
Product: Gameday T-Shirt
Quantity: 8,000 Gameday T-shirts distribut...
CAL REC SPORTS
Event: Caltopia 2013
Product: Do Something Good T-Shirts
Quantity: 1,000 T-shirts distributed in exchange
f...
CAL REC SPORTS
Event: Caltopia 2013
Product: Annual event T-shirts
Quantity: 4,000 T-shirts distributed

AT

ARTS HERE

Be...
CAL REC SPORTS
Event: Fitwell Week 2013
Product: Inspire, Engage, Connect, Transform,
Reflect, Discover T-shirts
Quantity:...
CAL REC SPORTS
Event: Caltopia 2013
Product: Keep Calm and
Stay Golden tank tops
Quantity: 1,000 tank tops
distributed via...
CAL REC SPORTS
Event: Caltopia 2013
Product: Sunglasses
Quantity: 1,000+ sunglasses distributed at Cal Rec
Sports exhibito...
CAL REC SPORTS
Event: Caltopia 2013
Product: Drawstring backpacks
Quantity: 1,000 bags distributed at Cal Rec Sports
exhib...
CAL REC SPORTS
Event: Bear Hugs @ The Comfort Zone 2013
Product: Teddy bears
Quantity: 200 bears signed by the Cal communi...
EXPERIENTIAL
ASUC AUXILIARY
Event: Caltopia 2013
Activation: Photo booth
Reach: 562 photos taken and distributed to students

35
REC SPORTS & ASUC AUXILIARY CO-BRANDED WALL OF GRATITUDE
CAL REC SPORTS AND ASUC AUXILIARY
Event: Caltopia 2013
Event: Cal...
37
CAL REC SPORTS
Event: Caltopia 2013
Activation: Tabling, sampling, giveaways
Reach: 100,000+ Pepsi samples distributed

38
CAL REC SPORTS
Event: Caltopia 2013
Activation: Tabling, sampling, giveaways
Reach: 40,000+ Naked Juice samples distribute...
CAL REC SPORTS
Event: Partners Lunch 2013
Activation: B2B networking
Reach: 85+ partners in attendance

40
CAL REC SPORTS
Event: Cal Day 2013
Activation: 7,000+ samples
distributed
Reach: 5,000+ current and
prospective students, ...
CAL REC SPORTS
Event: Fitwell Week 2013
Activation: 2,000+ samples distributed
Reach: 10,000+ student and non-student
memb...
CAL REC SPORTS
Event: 3-on-3 Basketball Tournament 2013
Activation: 200+ samples distributed, team
T-shirts
Reach: 48 stud...
DIGITAL MEDIA
CAL ATHLETICS
Channel: Cal Football E-Newsletter
Audience: Student and non-student subscribers

45
CAL ATHLETICS
Channel: Cal Athletics Facebook Page
URL: facebook.com/CalAthletics
Audience: Students and non-students
CAL ATHLETICS
Channel: Cal Athletics Facebook Page
URL: facebook.com/CalAthletics
Audience: Students and non-students

47
CAL ATHLETICS
Channel: Cal Athletics Website
URL: calbears.com
Audience: Students and non-students

48
CAL REC SPORTS
Channel: Bi-Annual Cal Bears Auction Website
URL: calbearsauction.berkeley.edu
Audience: Non-students

49
CAL REC SPORTS
Channel: Cal Rec Sports Website
URL: recsports.berkeley.edu
Audience: Students and non-students

50
CAL REC SPORTS
Channel: Caltopia Website
URL: caltopia.berkeley.edu
Audience: Students and non-students

51
CONCESSIONS
CAL ATHLETICS AND CAL DINING
Venue: Memorial Stadium
Audience: Students, and Cal community

53
54
VENDING &
CONVIENENCE STORES
CAL REC SPORTS
Venue: Rec Sports Facility
Audience: Students and non-students

56
CAL REC SPORTS AND CAL DINING
Venue: Rec Sports Facility Pro Shop
Audience: Students and non-students

57
SUSTAINABILITY
ITEM

OXFORD 22 GAL QUAD

ENGRAVED / DECAL

ORDER QUANTITY

1

DECAL SIZE

BOTH
SEE BELOW

MATERIAL THICKNESS

5/8"

RESIN...
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2013 Beverage Alliance Overview

  1. 1. UC BERKELEY BEVERAGE ALLIANCE 2013 Partnership Overview
  2. 2. table of contents Signage…………………………………………………………….... 3 Print Media………………………………………………………... 13 Merchandise………………………………………………………. 20 Experiential………………………………………………………... 34 Digital Media……………………………………………………... 44 Concessions………………………………………………………… 52 Vending & Convenience Stores…………………………….. 55 Sustainability...………………………………………………….... 58 2
  3. 3. signage
  4. 4. CAL ATHLETICS Event: Signage and Branding in Haas Pavilion Type: Branding on doors, windows and entryways 4
  5. 5. 5
  6. 6. CAL ATHLETICS Event: Signage and Branding in Haas Pavilion Type: Men’s and Women’s coaches highlighted in ticket office windows with Pepsi branding 6
  7. 7. CAL ATHLETICS Event: Football Season 2013 Type: Large scale & digital signage Reach: 50,000+ attendees per game 7
  8. 8. CAL REC SPORTS Event: Caltopia 2013, the Largest College Lifestyle Event in the Nation Type: Large scale signage Reach: 30,000+ attendees 8
  9. 9. CAL REC SPORTS Event: Caltopia 2013 Type: Large scale signage Reach: 30,000+ attendees 9
  10. 10. CAL REC SPORTS Event: Rec Sports Facility (RSF) Type: Banners fixed in the RSF communal areas (gym, hallways, atrium) Reach: 1 Million+ visitors each year 10
  11. 11. encarelle Baarslag CAL REC SPORTS Event: Rec Sports Facility (RSF) Type: Banners fixed in the RSF communal areas (gym, hallways, atrium) Reach: 1 Million+ visitors each year QC CHEC DUE DATE Output Scale: 1/1 AM TO QC PROOF APPROVED BY CUSTOMER AND AM Production/XXXX/output/ File Path: PRODUCTION TO QC OVERLAP Notes: COLOR MATCH SIZE COLOR Sign and date: MULTIPLE PROOFS PAGE: OF 11 LAYOUT E Sign
  12. 12. 12
  13. 13. PRINT MEDIA
  14. 14. ASUC AUXILIARY & ASUC Event: Caltopia 2013 Collateral: Game Cards Reach: 3,000+ cards distributed at ASUC tables 14
  15. 15. CAL ATHLETICS Event: Football Season 2013 Collateral: Quarterly Magazine Reach: 10,000+ magazines distributed 15
  16. 16. CAL ATHLETICS Event: Basketball Season 2013/2014 Collateral: Pocket Schedules Reach: 70,000+ distributed 16
  17. 17. CAL REC SPORTS Event: Caltopia 2013, the Largest College Lifestyle Event in the Nation Collateral: Printed and online event guides Reach: 5,000+ printed guides distributed 17
  18. 18. CAL REC SPORTS Event: Caltopia 2013 Collateral: Caltopia Event Guide – Pepsi Ads Reach: 5,000+ printed guides distributed 18
  19. 19. CAL REC SPORTS Event: Caltopia 2013 Collateral: Caltopia Event Guide – Pepsi Ads Reach: 5,000+ printed guides distributed 19
  20. 20. MERCHANDISE
  21. 21. ASUC AUXILIARY & ASUC CELL PHONE DOTS Event: Caltopia ASUC AUXILIARY Quantity: 1,000 buttons Event: Caltopia 2013 were handed out at our tables Product: Website cards and cell phone buttons Quantity: 1,000+ cards and buttons distributed at ASUC tables 21
  22. 22. GA TOTE BAGS Event: Welcome Week ASUC AUXILIARY Quantity: 1,300 bags were handed out Event: Welcome Week 2013 Collateral: Tote bags Reach: 1,300+ bags distributed 22
  23. 23. LEAD CENTER PENS ASUC AUXILIARY Event: Calapalooza Event: Calapalooza 2013 handed out Quantity: 1,600 pens were Product: Branded pens Quantity: 1,600 pens distributed 23
  24. 24. ASUC AUXILIARY Event: Cal Day 2013 Product: Game cards, water bottles, bubbles, cell phone stands, Post-it notes and lunch bags Quantity: 2,000+ game cards, 7,500+ swag items 24
  25. 25. CAL ATHLETICS Event: Branding in Haas Pavilion Product: Wall clocks, white boards, mini fridges Quantity: 12 25
  26. 26. CAL ATHLETICS & CAL DINING Event: Football Season 2013 Product: Gameday T-Shirt Quantity: 8,000 Gameday T-shirts distributed to student section with ticket purchase. 26
  27. 27. CAL REC SPORTS Event: Caltopia 2013 Product: Do Something Good T-Shirts Quantity: 1,000 T-shirts distributed in exchange for pledge to contribute service in the community do something GOOD 27
  28. 28. CAL REC SPORTS Event: Caltopia 2013 Product: Annual event T-shirts Quantity: 4,000 T-shirts distributed AT ARTS HERE BerkeleyApt.com 28
  29. 29. CAL REC SPORTS Event: Fitwell Week 2013 Product: Inspire, Engage, Connect, Transform, Reflect, Discover T-shirts Quantity: 1,000 T-shirts distributed 29
  30. 30. CAL REC SPORTS Event: Caltopia 2013 Product: Keep Calm and Stay Golden tank tops Quantity: 1,000 tank tops distributed via onsite social media contest 30
  31. 31. CAL REC SPORTS Event: Caltopia 2013 Product: Sunglasses Quantity: 1,000+ sunglasses distributed at Cal Rec Sports exhibitor booths 31
  32. 32. CAL REC SPORTS Event: Caltopia 2013 Product: Drawstring backpacks Quantity: 1,000 bags distributed at Cal Rec Sports exhibitor booths 32
  33. 33. CAL REC SPORTS Event: Bear Hugs @ The Comfort Zone 2013 Product: Teddy bears Quantity: 200 bears signed by the Cal community & distributed to the Children’s Hospital of Oakland My name is I’m from And I would like to give you a Bear Hug! HAPPY HOLIDAYS & GO BEARS! 33
  34. 34. EXPERIENTIAL
  35. 35. ASUC AUXILIARY Event: Caltopia 2013 Activation: Photo booth Reach: 562 photos taken and distributed to students 35
  36. 36. REC SPORTS & ASUC AUXILIARY CO-BRANDED WALL OF GRATITUDE CAL REC SPORTS AND ASUC AUXILIARY Event: Caltopia 2013 Event: Caltopia Quantity: 4 double-sided walls Activation: Co-branded Gratitude Wall (4-double-sided walls) Reach: 3,000+ signatures 36
  37. 37. 37
  38. 38. CAL REC SPORTS Event: Caltopia 2013 Activation: Tabling, sampling, giveaways Reach: 100,000+ Pepsi samples distributed 38
  39. 39. CAL REC SPORTS Event: Caltopia 2013 Activation: Tabling, sampling, giveaways Reach: 40,000+ Naked Juice samples distributed 39
  40. 40. CAL REC SPORTS Event: Partners Lunch 2013 Activation: B2B networking Reach: 85+ partners in attendance 40
  41. 41. CAL REC SPORTS Event: Cal Day 2013 Activation: 7,000+ samples distributed Reach: 5,000+ current and prospective students, families and alumni 41
  42. 42. CAL REC SPORTS Event: Fitwell Week 2013 Activation: 2,000+ samples distributed Reach: 10,000+ student and non-student members 42
  43. 43. CAL REC SPORTS Event: 3-on-3 Basketball Tournament 2013 Activation: 200+ samples distributed, team T-shirts Reach: 48 student teams (150+ students) 43
  44. 44. DIGITAL MEDIA
  45. 45. CAL ATHLETICS Channel: Cal Football E-Newsletter Audience: Student and non-student subscribers 45
  46. 46. CAL ATHLETICS Channel: Cal Athletics Facebook Page URL: facebook.com/CalAthletics Audience: Students and non-students
  47. 47. CAL ATHLETICS Channel: Cal Athletics Facebook Page URL: facebook.com/CalAthletics Audience: Students and non-students 47
  48. 48. CAL ATHLETICS Channel: Cal Athletics Website URL: calbears.com Audience: Students and non-students 48
  49. 49. CAL REC SPORTS Channel: Bi-Annual Cal Bears Auction Website URL: calbearsauction.berkeley.edu Audience: Non-students 49
  50. 50. CAL REC SPORTS Channel: Cal Rec Sports Website URL: recsports.berkeley.edu Audience: Students and non-students 50
  51. 51. CAL REC SPORTS Channel: Caltopia Website URL: caltopia.berkeley.edu Audience: Students and non-students 51
  52. 52. CONCESSIONS
  53. 53. CAL ATHLETICS AND CAL DINING Venue: Memorial Stadium Audience: Students, and Cal community 53
  54. 54. 54
  55. 55. VENDING & CONVIENENCE STORES
  56. 56. CAL REC SPORTS Venue: Rec Sports Facility Audience: Students and non-students 56
  57. 57. CAL REC SPORTS AND CAL DINING Venue: Rec Sports Facility Pro Shop Audience: Students and non-students 57
  58. 58. SUSTAINABILITY
  59. 59. ITEM OXFORD 22 GAL QUAD ENGRAVED / DECAL ORDER QUANTITY 1 DECAL SIZE BOTH SEE BELOW MATERIAL THICKNESS 5/8" RESIN POURED (*Y/N) YES LOGO (Y/N) YES RESIN COLORS SEE SPECIAL BEVERAGE ALLIANCE & PEPSI Project: UC Berkeley Zero Waste Co-branded: 13 Max-R waste & recycling units placed strategically throughout the UC Berkeley campus Reach: Students and non-students C OMPO ST MIXE D P AP E R L ANDF ILL B O TTLE S & CAN S Customer Approval © 2011 max·R 59

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