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Webinar Series
How To Build a $100K Income As An Independent Recruiter
How to Market Yourself
and Create Your Personal
Brand
Episode 4
Hi, I’m…
• slide …Bernadette Eichner
…recruiter of 20yrs
…successful indie recruiter
…org. psychologist
…mother and businesswoman
…@recruitlooper
Share your questions on Twitter:
#indierec
What’s in store today
• How to create your personal brand
• How to craft that all-important Elevator
Pitch
• How to market yourself as an independent
recruiter
• How to keep your messaging consistent
What is a brand?
The Power of You!
Your values
Your passions
Your ideal traits
The foundation of personal branding is authenticity
Online and
offline assets
Online
• LinkedIn Profile
• Facebook
• Twitter
• Website
• Blog
• Professional Email
Address
Offline Assets
• Business
Cards
• Newsletters
• Personal
Presentation
Build your brand with an outreach
strategy
• Networking
• Social Media
– LinkedIn Groups
– Facebook Page
– Twitter
• Blogging
• Emails
Marketing yourself
as an Independent
Recruiter
Your Messaging
Clear // Credible // Professional // Creative // Memorable
Charlie McClaskie
• 15+ years recruiting
experience
• 6 years as an indie rec
• Full life cycle in the tech
and digital marketing
space
• Business development
• Member of freelance
recruiter communities like
RecruitLoop
http://recruitloop.com/blog/webinar-4
Q&AHow to Market Yourself and Create your Personal Brand
How to Create Great
Cash Flow as an
Independent Recruiter
Episode 5
Join me for…
REGISTER NOW
How to create cash flow
How to build a sales pipeline
How to make sure you get paid

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Episode 4 How to Market Yourself and Create your Personal Brand - US session

  • 1. Webinar Series How To Build a $100K Income As An Independent Recruiter How to Market Yourself and Create Your Personal Brand Episode 4
  • 2. Hi, I’m… • slide …Bernadette Eichner …recruiter of 20yrs …successful indie recruiter …org. psychologist …mother and businesswoman …@recruitlooper Share your questions on Twitter: #indierec
  • 3. What’s in store today • How to create your personal brand • How to craft that all-important Elevator Pitch • How to market yourself as an independent recruiter • How to keep your messaging consistent
  • 4. What is a brand?
  • 5. The Power of You! Your values Your passions Your ideal traits The foundation of personal branding is authenticity
  • 7. Online • LinkedIn Profile • Facebook • Twitter • Website • Blog • Professional Email Address
  • 8. Offline Assets • Business Cards • Newsletters • Personal Presentation
  • 9. Build your brand with an outreach strategy • Networking • Social Media – LinkedIn Groups – Facebook Page – Twitter • Blogging • Emails
  • 10. Marketing yourself as an Independent Recruiter
  • 11.
  • 12. Your Messaging Clear // Credible // Professional // Creative // Memorable
  • 13. Charlie McClaskie • 15+ years recruiting experience • 6 years as an indie rec • Full life cycle in the tech and digital marketing space • Business development • Member of freelance recruiter communities like RecruitLoop
  • 14. http://recruitloop.com/blog/webinar-4 Q&AHow to Market Yourself and Create your Personal Brand
  • 15. How to Create Great Cash Flow as an Independent Recruiter Episode 5 Join me for… REGISTER NOW How to create cash flow How to build a sales pipeline How to make sure you get paid