Visual Sourcing | #truHelsinki | Oscar Mager | Recruiting Essentials
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Visual Sourcing | #truHelsinki | Oscar Mager | Recruiting Essentials

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Visual Sourcing | Exploring Image Search for Talent Sourcing. Presented at #truHelsinki on April 9, 2014 in Helsinki, Finland by Oscar Mager | Recruiting Essentials www.recruitingessentials.nl......

Visual Sourcing | Exploring Image Search for Talent Sourcing. Presented at #truHelsinki on April 9, 2014 in Helsinki, Finland by Oscar Mager | Recruiting Essentials www.recruitingessentials.nl #truHelsinki

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  • 1. VISUAL SOURCING EXPLORING IMAGE SEARCH FOR TALENT IDENTIFICATION APRIL 9, 2014 | TRUHELSINKI | RECRUITING ESSENTIALS | GLOBALTRU
  • 2. @OSCARMAGER
  • 3. SOCIAL: 77% OF OUR ACTIVITIES ON FACEBOOK IS RELATED TO PHOTOS
  • 4. UPLOAD TAG LIKE SHARE TWEET+
  • 5. PHOTOS WITH FACES GET MORE INSTAGRAM PHOTOS WITH FACES ARE 38% MORE LIKELY TO GET LIKES AND 32% MORE LIKELY TO GET COMMENTS. ! ‘WE ARE NATURALLY ATTRACTEDTO FACES. ONLINE ENGAGEMENT TRANSLATESTOTHIS INSTINCT - IT’S PART OF HUMAN NATURE’.
  • 6. PHOTOS: THE MOSTVIRAL POST TYPE #SELFIE
  • 7. #TRUSELFIE
  • 8. #TRUZURICH
  • 9. USE IMAGES TO FIND TALENT
  • 10. ! VISUAL SOURCING FINDING TALENT WITH IMAGES
  • 11. ! VISUAL SOURCING FINDING TALENT WITH IMAGES
  • 12. ! ! ! ! ! ! ! ! ! ! ! ! 4-STEP APPROACH: META DATA - TEXT TAGS EXACT MATCH TO IMAGE EXTRACT META DATA THROUGH OPTICAL CHARACTER RECOGNITION (OCR) TECHNOLOGY RUDIMENTARYVISUAL SEARCH - COLOR HISTOGRAM ANALYSIS ! IMAGE SEARCH SCIENCE HOW DO IMAGE SEARCH ENGINES WORK?
  • 13. ! IMAGE SEARCH SCIENCE COLOR HISTOGRAM ANALYSIS
  • 14. CHROME / FIREFOX (BING) REVERSE IMAGE SEARCH CHROME PLUGIN OR IMAGE SEARCH CHROME PLUGIN OR FIREFOX ADD-ON GOOGLE IMAGE SEARCH WEBPAGE SCREEN CAPTURE TOOL ZUULA.COM | TINEYE.COM ! ! ! ! VISUAL SOURCING TOOL BOX
  • 15. ! BASIC IMAGE SEARCH GOOGLE CHROME OR FIREFOX IMAGES.GOOGLE.COM UPLOAD PICTURE OR USE REVERSE IMAGE SEARCH PLUGIN !
  • 16. ! CHROME OR FIREFOX BROWSER IMAGES.GOOGLE.COM “ANDROID DEVELOPER” SELECT SEARCH TOOLS SELECT TYPE SELECT FACE ADVANCED IMAGE SEARCH ! ! ! ! ! BASIC IMAGE SEARCH IMAGE SEARCH + BOOLEAN
  • 17. ! TAPPING SOCIAL NETWORKS LINKEDIN BACKGROUND CHECK X-RAY SEARCH IN GOOGLE IMAGE SEARCH SITE:UK.LINKEDIN.COM “ANDROID DEVELOPER” SELECT SEARCH TOOLS SELECT TYPE, FACE RIGHT CLICK PICTURE REVERSE IMAGE SEARCH ! FIND FULL NAMES
 OF LINKEDIN 3RD DEGREE CONNECTIONS
  • 18. ! WHERE TO GO COMPANY WEBSITES INURL:"MEET THE TEAM" JOB SECTION & TESTIMONIALS ! ! ! ! ! ! ! ! ! !
  • 19. FACEBOOK GRAPH SEARCH: PROFILE PHOTOS OF SOFTWARE DEVELOPERS IN AMSTERDAM, NETHERLANDS ! FACEBOOK INDEXING PROFILE PICTURES ! FACE DEALS ! TAPPING SOCIAL NETWORKS FACEBOOK
  • 20. GRAVATAR BLOGGER.COM TUMBLR.COM ABOUT ME OR ABOUT.ME SEARCH FOR “BIO” OR “PROFILE” ! ! ! ! ! ! BLOGGERS OFTEN DON’T HAVE THEIR FACE IN AVATARS. 
 
 BLOGGERS USUALLY LIST ALL THEIR SOCIAL PROFILES.
 ! BLOGS AVATARS
  • 21. INSTAGRAM USER BIO’S SITE:INSTAGRAM.COM “ANDROID DEVELOPER” ! ALTERNATIVES WEB.STAGRAM.COM STATIGR.AM GRAMFEED.COM ! PHOTO SHARING NETWORKS INSTAGRAM
  • 22. FLICKR.COM/PHOTOS/ TAGS SEARCH FOR #HASHTAG CAPTURE SCREEN REVERSE IMAGE SEARCH ! ! ! ! ! ! ! EVENTS PHOTOS FLICKR + SCREEN CAPTURE
  • 23. FINDING WINNERS: X-RAY SEARCH FLICKR - SITE:FLICKR.COM “ANDROID DEVELOPER” (WINNERS OR WINNER) SELECT PICTURE VIEW ALL SIZES REVERSE IMAGE SEARCH ! EVENT PHOTOS FINDING WINNERS OR GRADUATES
  • 24. SOCIAL EVENT WEBSITES: MEETUP (11MM+) LANYRD (2MM) PLANCAST ! BONUS: MEETUP HACK ! EVENT PAGES: INDUSTRY EVENTS SEARCH BY HASHTAG: #TRUHELSINKI ! EVENTS EVENT MEMBERS & SPEAKER BIOS
  • 25. FACEBOOK EVENTS
 PAGE GOOGLE+ EVENT’S PAGE THE EVENT
 PHOTOGRAPHER’S PORTFOLIO PAGE SEARCH.TWITTER.COM TOPSY.COM ! EVENTS FACEBOOK - GOOGLE+ - TWITTER
  • 26. FIND GEOLOCATION GPS COORDINATES INK361.COM ! ALTERNATIVES PANORAMICO FLICKR MOBYPICTURE ! DISCOVER EXIF IN PICTURES IMGOPS.COM ! GEOLOCATION GPS | EXIF
  • 27. LOCATION BASED
 TALENT SEARCH
 WITH PHOTOS ON
 FOURSQUARE TRACKING PICTURES
 WITH GPS COORDINATES ! GEOLOCATION FOURSQUARE
  • 28. FACE RECOGNITION TAG SUGGESTIONS vs. AUTO INDEXING AUGMENTED REALITY PREDICTIVE TECHNOLOGY: FACIAL PROFILING - DETERMINE PERSONALITY BY FACIAL ANALYSIS GOOGLE GLASS GOOGLE CONTACTS ! THE FUTURE OFVISUAL SOURCING THE BEST HASYET TO COME
  • 29. KEEP CALM AND SMILE