VISUAL SOURCING
EXPLORING IMAGE SEARCH FOR TALENT IDENTIFICATION
APRIL 9, 2014 | TRUHELSINKI | RECRUITING ESSENTIALS | GLO...
@OSCARMAGER
SOCIAL:	

77% OF OUR ACTIVITIES	

ON FACEBOOK IS	

RELATED TO PHOTOS
UPLOAD TAG LIKE	

SHARE TWEET+
PHOTOS WITH FACES GET MORE
INSTAGRAM PHOTOS WITH FACES ARE 38% MORE LIKELY TO
GET LIKES AND 32% MORE LIKELY TO GET COMMENT...
PHOTOS: 	

THE MOSTVIRAL	

POST TYPE 	

#SELFIE
#TRUSELFIE
#TRUZURICH
USE	

IMAGES	

TO FIND	

TALENT
!
VISUAL SOURCING	

FINDING TALENT WITH IMAGES
!
VISUAL SOURCING	

FINDING TALENT WITH IMAGES
!
!
!
!
!
!
!
!
!
!
!
!
4-STEP APPROACH:	

META DATA - TEXT TAGS	

EXACT MATCH TO IMAGE	

EXTRACT META DATA
THROUGH OPTICA...
!
IMAGE SEARCH SCIENCE
COLOR HISTOGRAM ANALYSIS
CHROME / FIREFOX (BING)	

REVERSE IMAGE SEARCH CHROME PLUGIN OR 	

IMAGE SEARCH CHROME PLUGIN OR	

FIREFOX ADD-ON	

GOOGLE...
!
BASIC IMAGE SEARCH
GOOGLE
CHROME OR FIREFOX	

IMAGES.GOOGLE.COM	

UPLOAD PICTURE OR
USE REVERSE IMAGE
SEARCH PLUGIN	

!
!
CHROME OR FIREFOX
BROWSER	

IMAGES.GOOGLE.COM	

“ANDROID DEVELOPER”	

SELECT SEARCH TOOLS	

SELECT TYPE	

SELECT FACE	

...
!
TAPPING SOCIAL NETWORKS
LINKEDIN BACKGROUND CHECK
X-RAY SEARCH IN
GOOGLE IMAGE SEARCH	

SITE:UK.LINKEDIN.COM
“ANDROID DE...
!
WHERE TO GO
COMPANY WEBSITES
INURL:"MEET THE TEAM"	

JOB SECTION &
TESTIMONIALS	

!
!
!
!
!
!
!
!
!
!
FACEBOOK	

GRAPH SEARCH:



PROFILE PHOTOS OF
SOFTWARE DEVELOPERS
IN AMSTERDAM,
NETHERLANDS

!
FACEBOOK INDEXING
PROFILE P...
GRAVATAR	

BLOGGER.COM	

TUMBLR.COM 	

ABOUT ME OR ABOUT.ME	

SEARCH FOR “BIO” OR
“PROFILE”	

!
!
!
!
!
!
BLOGGERS OFTEN D...
INSTAGRAM USER BIO’S	

SITE:INSTAGRAM.COM
“ANDROID DEVELOPER”	

!
ALTERNATIVES	

WEB.STAGRAM.COM	

STATIGR.AM	

GRAMFEED.C...
FLICKR.COM/PHOTOS/
TAGS	

SEARCH FOR #HASHTAG	

CAPTURE SCREEN	

REVERSE IMAGE SEARCH	

!
!
!
!
!
!
!
EVENTS PHOTOS
FLICKR...
FINDING WINNERS:	

X-RAY SEARCH FLICKR -
SITE:FLICKR.COM
“ANDROID
DEVELOPER” (WINNERS
OR WINNER)	

SELECT PICTURE	

VIEW A...
SOCIAL EVENT WEBSITES:	

MEETUP (11MM+)	

LANYRD (2MM)	

PLANCAST	

!
BONUS: MEETUP HACK	

!
EVENT PAGES:	

INDUSTRY EVENT...
FACEBOOK EVENTS

PAGE	

GOOGLE+ EVENT’S
PAGE

THE EVENT

PHOTOGRAPHER’S
PORTFOLIO PAGE

SEARCH.TWITTER.COM	

TOPSY.COM
!
E...
FIND GEOLOCATION
GPS COORDINATES	

INK361.COM	

!
ALTERNATIVES	

PANORAMICO	

FLICKR	

MOBYPICTURE	

!
DISCOVER EXIF IN
PI...
LOCATION BASED

TALENT SEARCH

WITH PHOTOS ON

FOURSQUARE	

TRACKING PICTURES

WITH GPS
COORDINATES	

!
GEOLOCATION
FOURSQ...
FACE RECOGNITION	

TAG SUGGESTIONS vs.
AUTO INDEXING	

AUGMENTED REALITY	

PREDICTIVE
TECHNOLOGY: FACIAL
PROFILING - DETER...
KEEP CALM	

AND
SMILE
Visual Sourcing | #truHelsinki | Oscar Mager | Recruiting Essentials
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Visual Sourcing | #truHelsinki | Oscar Mager | Recruiting Essentials

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Visual Sourcing | Exploring Image Search for Talent Sourcing. Presented at #truHelsinki on April 9, 2014 in Helsinki, Finland by Oscar Mager | Recruiting Essentials www.recruitingessentials.nl #truHelsinki

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Visual Sourcing | #truHelsinki | Oscar Mager | Recruiting Essentials

  1. VISUAL SOURCING EXPLORING IMAGE SEARCH FOR TALENT IDENTIFICATION APRIL 9, 2014 | TRUHELSINKI | RECRUITING ESSENTIALS | GLOBALTRU
  2. @OSCARMAGER
  3. SOCIAL: 77% OF OUR ACTIVITIES ON FACEBOOK IS RELATED TO PHOTOS
  4. UPLOAD TAG LIKE SHARE TWEET+
  5. PHOTOS WITH FACES GET MORE INSTAGRAM PHOTOS WITH FACES ARE 38% MORE LIKELY TO GET LIKES AND 32% MORE LIKELY TO GET COMMENTS. ! ‘WE ARE NATURALLY ATTRACTEDTO FACES. ONLINE ENGAGEMENT TRANSLATESTOTHIS INSTINCT - IT’S PART OF HUMAN NATURE’.
  6. PHOTOS: THE MOSTVIRAL POST TYPE #SELFIE
  7. #TRUSELFIE
  8. #TRUZURICH
  9. USE IMAGES TO FIND TALENT
  10. ! VISUAL SOURCING FINDING TALENT WITH IMAGES
  11. ! VISUAL SOURCING FINDING TALENT WITH IMAGES
  12. ! ! ! ! ! ! ! ! ! ! ! ! 4-STEP APPROACH: META DATA - TEXT TAGS EXACT MATCH TO IMAGE EXTRACT META DATA THROUGH OPTICAL CHARACTER RECOGNITION (OCR) TECHNOLOGY RUDIMENTARYVISUAL SEARCH - COLOR HISTOGRAM ANALYSIS ! IMAGE SEARCH SCIENCE HOW DO IMAGE SEARCH ENGINES WORK?
  13. ! IMAGE SEARCH SCIENCE COLOR HISTOGRAM ANALYSIS
  14. CHROME / FIREFOX (BING) REVERSE IMAGE SEARCH CHROME PLUGIN OR IMAGE SEARCH CHROME PLUGIN OR FIREFOX ADD-ON GOOGLE IMAGE SEARCH WEBPAGE SCREEN CAPTURE TOOL ZUULA.COM | TINEYE.COM ! ! ! ! VISUAL SOURCING TOOL BOX
  15. ! BASIC IMAGE SEARCH GOOGLE CHROME OR FIREFOX IMAGES.GOOGLE.COM UPLOAD PICTURE OR USE REVERSE IMAGE SEARCH PLUGIN !
  16. ! CHROME OR FIREFOX BROWSER IMAGES.GOOGLE.COM “ANDROID DEVELOPER” SELECT SEARCH TOOLS SELECT TYPE SELECT FACE ADVANCED IMAGE SEARCH ! ! ! ! ! BASIC IMAGE SEARCH IMAGE SEARCH + BOOLEAN
  17. ! TAPPING SOCIAL NETWORKS LINKEDIN BACKGROUND CHECK X-RAY SEARCH IN GOOGLE IMAGE SEARCH SITE:UK.LINKEDIN.COM “ANDROID DEVELOPER” SELECT SEARCH TOOLS SELECT TYPE, FACE RIGHT CLICK PICTURE REVERSE IMAGE SEARCH ! FIND FULL NAMES
 OF LINKEDIN 3RD DEGREE CONNECTIONS
  18. ! WHERE TO GO COMPANY WEBSITES INURL:"MEET THE TEAM" JOB SECTION & TESTIMONIALS ! ! ! ! ! ! ! ! ! !
  19. FACEBOOK GRAPH SEARCH: PROFILE PHOTOS OF SOFTWARE DEVELOPERS IN AMSTERDAM, NETHERLANDS ! FACEBOOK INDEXING PROFILE PICTURES ! FACE DEALS ! TAPPING SOCIAL NETWORKS FACEBOOK
  20. GRAVATAR BLOGGER.COM TUMBLR.COM ABOUT ME OR ABOUT.ME SEARCH FOR “BIO” OR “PROFILE” ! ! ! ! ! ! BLOGGERS OFTEN DON’T HAVE THEIR FACE IN AVATARS. 
 
 BLOGGERS USUALLY LIST ALL THEIR SOCIAL PROFILES.
 ! BLOGS AVATARS
  21. INSTAGRAM USER BIO’S SITE:INSTAGRAM.COM “ANDROID DEVELOPER” ! ALTERNATIVES WEB.STAGRAM.COM STATIGR.AM GRAMFEED.COM ! PHOTO SHARING NETWORKS INSTAGRAM
  22. FLICKR.COM/PHOTOS/ TAGS SEARCH FOR #HASHTAG CAPTURE SCREEN REVERSE IMAGE SEARCH ! ! ! ! ! ! ! EVENTS PHOTOS FLICKR + SCREEN CAPTURE
  23. FINDING WINNERS: X-RAY SEARCH FLICKR - SITE:FLICKR.COM “ANDROID DEVELOPER” (WINNERS OR WINNER) SELECT PICTURE VIEW ALL SIZES REVERSE IMAGE SEARCH ! EVENT PHOTOS FINDING WINNERS OR GRADUATES
  24. SOCIAL EVENT WEBSITES: MEETUP (11MM+) LANYRD (2MM) PLANCAST ! BONUS: MEETUP HACK ! EVENT PAGES: INDUSTRY EVENTS SEARCH BY HASHTAG: #TRUHELSINKI ! EVENTS EVENT MEMBERS & SPEAKER BIOS
  25. FACEBOOK EVENTS
 PAGE GOOGLE+ EVENT’S PAGE THE EVENT
 PHOTOGRAPHER’S PORTFOLIO PAGE SEARCH.TWITTER.COM TOPSY.COM ! EVENTS FACEBOOK - GOOGLE+ - TWITTER
  26. FIND GEOLOCATION GPS COORDINATES INK361.COM ! ALTERNATIVES PANORAMICO FLICKR MOBYPICTURE ! DISCOVER EXIF IN PICTURES IMGOPS.COM ! GEOLOCATION GPS | EXIF
  27. LOCATION BASED
 TALENT SEARCH
 WITH PHOTOS ON
 FOURSQUARE TRACKING PICTURES
 WITH GPS COORDINATES ! GEOLOCATION FOURSQUARE
  28. FACE RECOGNITION TAG SUGGESTIONS vs. AUTO INDEXING AUGMENTED REALITY PREDICTIVE TECHNOLOGY: FACIAL PROFILING - DETERMINE PERSONALITY BY FACIAL ANALYSIS GOOGLE GLASS GOOGLE CONTACTS ! THE FUTURE OFVISUAL SOURCING THE BEST HASYET TO COME
  29. KEEP CALM AND SMILE
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