Leveraging a Recruiting CRM for Campus Recruiting


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This is a Powerpoint presentation used during a webinar for the Staffing Management Association of Greater Chicago in Aug. 2011.

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Leveraging a Recruiting CRM for Campus Recruiting

  1. 1. Welcome We are proud to present a webinar presented by
  2. 2. Upcoming SMA of Greater Chicago Events September Professional Program - Game Changing Technology Thursday, September 15, 2011 – 3:00 p.m. – 6:00 p.m. Rosewood Restaurant, 9421 Higgins Road, Rosemont, Illinois 60018 Career Transition Workshop - FREE Members Only Wednesday, September 28, 2011 - 8:15 a.m. - 11:30 a.m. BPI Group, 1 N. Franklin, 3rd Floor Conference Center, Chicago, IL 60606 8th Annual Awards Dinner & Cocktail Reception - Celebrating Success Thursday, October 13, 2011 – 4:30 p.m. - 8:30 p.m. The Mid-America Club, 200 E Randolph St. 80th Floor, Chicago, IL 60601 To register for all the upcoming events, please visit www.smagc.org .
  3. 3. Michael Johnson, Sr. Vice President, Avature CRM Leveraging a Recruiting CRM for Campus Recruiting
  4. 4. Housekeeping <ul><li>Submit questions throughout the webinar using the GoToWebinar system </li></ul><ul><li>We are recording the webinar </li></ul><ul><li>We’re happy to make the slide deck available following the Webinar </li></ul>
  5. 5. Today’s Agenda <ul><li>Introduction to Avature </li></ul><ul><li>Quickly, what is a CRM System? </li></ul><ul><li>Req-less Recruiting Defined </li></ul><ul><li>Introduction to Portals </li></ul><ul><li>Web 2.0 recruitment advertising </li></ul><ul><li>Conclusion </li></ul>
  6. 6. Company Profile General Information Website www.avaturecrm.com Category recruiting software Employees 72 Founded 2004 Description Human capital management software Offices New York (HQ), Portland, Charlotte, Chicago, London, Munich, Sydney, Buenos Aires Key People Dimitri Boylan, Founder and CEO Michael Johnson, Sr. Vice President , Sales Ernest Kueffner, Sr. Vice President, Global Services Ezequiel Vazquez, Vice President of Product Development Agustin Fernandez, Chief Software Architect Maria Callahan, Vice President, Customer Engagement
  7. 7. Company History 2004 2011 Avature starts as On-demand research and sourcing business. Begins to develop CRM software for the sourcing services business. No longer in beta, Avature launches product as “Recruiting CRM” at IHRM Conference Recruiting CRM wins 2008 Top HR Product of the Year honors from Human Resource Executive magazine Recruiting CRM 3.0 expands globally with users in APAC and EMEA, introduces multi-language skins July, 2004 October, 2008 June, 2008 Jan - Mar, 2009 Avature Releases CRM application version 1.0 to select sourcing services customers looking to license CRM software February, 2008 Avature launches version 4.0 at the 2009 HR Technology Conference, rebrands product as AvatureCRM. October, 2009 Avature signs 100 th Customer December, 2009 35 Global 500 Customers using Avature March, 2010 Gartner includes Avature CRM in their report titled, “Cool Vendors in HCM, 2010”. Open UK office in London. April, 2010 Avature completes integration with Taleo and Kenexa. March-Aug. 2011
  8. 8. Representative Client List Accenture Adecco RPO adidas Group AIG VALIC AMP Apple AT&T Bank of Montreal Boeing BP Ceridian Cisco Colliers International Conoco Phillips Con-way Credit Suisse Dell Deloitte EMC² Ernst & Young Express Scripts Fifth Third Bank Fonterra Co-operative Futurestep The Gap GlaxoSmithKline Hudson Harrods Hershey’s Hewitt Hudson Global Resources HRX Holdings IBM Intel Intuit J.C. Penney Johnson & Johnson Johnson Controls KellyOCG KPMG Lockheed Martin Macquarie Group Macy’s McGraw-Hill Merck NBC Universal NetApp Newell Rubbermaid Nike Novartis Novo Nordisk NYC Dept. of Education Providence Health & Services Robert Walters Royal Bank of Scotland SAP Sanofi -Aventis Spherion Standard Chartered Bank Talent2 T-Mobile Union Bank University of Sydney University of Wollongong URS UBS Yum! Brands
  9. 9. Global CRM Footprint USA CAN BZL UK GER HK MAL AUS = Users = Avature Offices (incl. affiliates) POL ARG RUS PHL MEX CH CN NZ SG IND UAE SAF JPN
  10. 10. What is a CRM System? <ul><li>Candidate Relationship Management </li></ul><ul><li>ATS = Applicants, CRM = Suspects and Prospects </li></ul><ul><li>A place to build talent pipelines ahead of demand from the business </li></ul><ul><li>A place to ENGAGE candidates on an ongoing basis </li></ul><ul><li>End of CRM process begins Applicant process </li></ul>
  11. 11. Req-Less Recruiting ATS hiring model starts with opening a requisition
  12. 12. Req-Less Recruiting CRM Model starts with talent regardless of requisition status
  13. 13. Req-Less Recruiting <ul><li>Key Advantages </li></ul><ul><li>Can recruit talent all the time, regardless of requisition(s) status (think interns/students) </li></ul><ul><li>Does not require talent to work your through your online application process which historically results in VERY low conversion (~5%) </li></ul><ul><li>Opens up a whole new world of Web 2.0 recruitment advertising opportunities (more on this later) </li></ul><ul><li>Begin building your own talent asset – your own direct candidate database </li></ul>
  14. 14. Portals/Gateways <ul><li>Simply, a portal is a webpage where a candidate fills out a form that creates their record in the CRM database </li></ul><ul><li>Example: http:// raytheon.avature.net/talentnetwork </li></ul><ul><li>No search and apply, not requisition based </li></ul><ul><li>Easy conversion for candidate </li></ul><ul><li>Capture whatever data you want, customizable by portal </li></ul>
  15. 15. Portals/Gateways Applying portals to campus recruiting: Example: https://www.unionbankcareers.com/college_recruitment.html (under Apply Today > click here) 1,100+ students have joined since Nov. 2010 5 new students join on average per day Candidate Advantages Recruiter Advantages Easy to register for UB College Network Easy to build, deploy, and modify as needed Easy to refer others Links directly into Avature CRM to capture student information Can express interest year round Build email campaigns Receive timely and relevant updates when positions are posted, events are announced, etc. Recruiters can manage profiles, add tags, match to jobs, send emails, etc.
  16. 16. Portals/Gateways Managing the records in the CRM
  17. 17. Web 2.0 Recruitment Advertising QR Codes SMS iPhone Apps Now that you have your portal, the sky’s the limit! Twitter Facebook
  18. 18. QR Codes and SMS Students can join your College Network with their phone
  19. 19. iPhone Apps BP Early Years Program http://itunes.apple.com/gb/app/campus-life/id390476867?mt=8
  20. 20. Tweeting <ul><li>Your portal has a URL </li></ul><ul><li>That URL can be manually modified to add information to the candidates record when they complete the registration process </li></ul><ul><ul><li>Linked to a talent community </li></ul></ul><ul><ul><li>Add tags </li></ul></ul><ul><ul><li>Set the source </li></ul></ul><ul><li>Example: </li></ul><ul><li>http://ub.avature.net/collegerecruitment is the portal URL </li></ul><ul><li>I want to tweet that we are looking for Credit Associates AND I want that information to be captured on the record when people respond to my tweet AND I want to know they came from Twitter </li></ul><ul><li>I can add ?tag=“credit associates”&tag=twitter to the URL so that the link is now http://ub.avature.net/collegerecruitment?tag =“credit associates”&tag=twitter </li></ul><ul><li>When the person completes their registration they will also be tagged “credit associate” and twitter </li></ul>
  21. 21. Conclusion <ul><li>The CRM enables req-less recruiting </li></ul><ul><li>Free yourself from the college recruitment cycle </li></ul><ul><li>Web 2.0 is cool for students – they live with this technology everyday! </li></ul><ul><li>You’re seen as a great, modern place to work </li></ul><ul><li>Your competitors are doing it </li></ul><ul><li>It’s not expensive </li></ul><ul><li>It provides tremendous value and efficiency into what you already do every day </li></ul><ul><li>You can prove to your organization that this can work across multiple recruiting segments – military hiring, events, employee referrals, etc. </li></ul>
  22. 22. <ul><li>Chris Hogan, VP of Sales </li></ul><ul><li>W 815.462.4084 </li></ul><ul><li>[email_address] </li></ul><ul><li>Chicago, IL </li></ul>THANK YOU!
  23. 23. Thank you for taking part in today’s webinar. Please note: A copy of today’s presentation will be sent along with a survey via e-mail. If you have any additional inquires and to register for upcoming events, please contact the SMA of Greater Chicago Headquarters at (312) 442-9079 or [email_address] .