• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
CRM Methodology in Recruiting - Enabling Social and Mobile Recruiting
 

CRM Methodology in Recruiting - Enabling Social and Mobile Recruiting

on

  • 847 views

A close look at a new methodology in recruiting that leverages sales and marketing techniques to better identify and engage candidates and enables better execution of social and mobile recruiting ...

A close look at a new methodology in recruiting that leverages sales and marketing techniques to better identify and engage candidates and enables better execution of social and mobile recruiting strategies.

Statistics

Views

Total Views
847
Views on SlideShare
843
Embed Views
4

Actions

Likes
1
Downloads
0
Comments
0

1 Embed 4

https://twitter.com 4

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    CRM Methodology in Recruiting - Enabling Social and Mobile Recruiting CRM Methodology in Recruiting - Enabling Social and Mobile Recruiting Presentation Transcript

    • The CRM Methodology In Recruiting – From Lead to Hire
    • CRM Methodology 1. New Leads ATS Methodology 2. Segmented Talent Pools 3. Interested Prospects 4. Applicants 5. Interviews/Offers 6. HiresCopyright © 2012 Avature. All Rights Reserved. www.avatureCRM.com
    • Definition of a Lead: A person who has been made known to the organization by any number of means, manually or digitally, but has not yet been contacted or qualified. This step is the first step in the sales process.Copyright © 2012 Avature. All Rights Reserved. www.avatureCRM.com
    • Definition of a Prospect: The second step in the process, the Lead is now qualified and engaged. There is a mutual interest in staying in touch. There may or may not be a job opportunity for a Prospect but when there is they convert to an Applicant.Copyright © 2012 Avature. All Rights Reserved. www.avatureCRM.com
    • “Customer “Never let your ads experience Is the write checks that your new advertising website can’t cash.” department.”Max Kalehoff, expert, evangelist and Avinash Kaushik, American entrepreneur,student of interactive marketing, Univ. of author and public speaker,PA, The Wharton Future of Advertising University of Toronto Rotman School ofProgram Advisory Board Managements program on CRM ExcellenceCopyright © 2012 Avature. All Rights Reserved. www.avatureCRM.com
    • BROKEN Major disconnect between consumer sites and careers sites…Copyright © 2012 Avature. All Rights Reserved. www.avatureCRM.com
    • No branding on career site except the ATS providerCopyright © 2012 Avature. All Rights Reserved. www.avatureCRM.com
    • Departing to another siteCopyright © 2012 Avature. All Rights Reserved. www.avatureCRM.com
    • Framing ATS search (old tech) inside new look and feel creates conflicting user interfaceCopyright © 2012 Avature. All Rights Reserved. www.avatureCRM.com
    • “In this age of micro-blogging and two second sound bites almost no one has the attention span, or time, to read more than a few sentences”- Tim Frick, author of Return on EngagementCopyright © 2012 Avature. All Rights Reserved. www.avatureCRM.com
    • • On some career sites it can take 10-15 steps to apply • Creating at least one account is required (UN and PW) • Process can take 15+ minutesCopyright © 2012 Avature. All Rights Reserved. www.avatureCRM.com
    • So then how do we effectively engage candidates online?Copyright © 2012 Avature. All Rights Reserved. www.avatureCRM.com
    • STOP forcing them to become your Applicants and let them first become your Leads.Copyright © 2012 Avature. All Rights Reserved. www.avatureCRM.com
    • It’s mutually beneficial!•Better candidate experience – less time investedup front•Fewer “applicants” means less administrativework for a recruiter•Higher probability of converting quality leads - quickand easy•Opens the door to significantly more creative,modern, and effective marketing campaignsCopyright © 2012 Avature. All Rights Reserved. www.avatureCRM.com
    • Landing Pages and Microsites Employee referral: http://deloitteau.avature.net/referrals Talent Community: http://jcpenney.avature.net/stores http://emc.avature.net/connect At-event sign-up: http://sap.avature.net/college http://adidas.avature.net/events Social Registration http://nike.avature.net/design Military http://proudtoserve.usbank.com/ http://careers4vets.att.jobs/Copyright © 2012 Avature. All Rights Reserved. www.avatureCRM.com
    • Landing PagesAgility is the key to success…. Affordable, so you can experiment and optimize Fast, created quickly Measurable, traffic metrics Connected, how the leads gets processed by recruiters Relevant, content needs to relate to the audience Actionable, a call to action should be easy to perform Social, share-to-social functionality and social sign-onCopyright © 2012 Avature. All Rights Reserved. www.avatureCRM.com
    • Copyright © 2012 Avature. All Rights Reserved. www.avatureCRM.com
    • http://adidas.avature.net/events?tag="magic 2012 campaign"|jobid=241 During the MAGIC convention, adidas posted a QR code at their booth (there were no recruiters at the booth). This is not a recruiting event but rather a place where flocks of apparel design talent migrate to each year. This point-of-sale recruiting approach can yield dividends with a CRM in place to capture the leads.Copyright © 2012 Avature. All Rights Reserved. www.avatureCRM.com
    • Location based - go to the talent…Copyright © 2012 Avature. All Rights Reserved. www.avatureCRM.com
    • Twitter TIP: URL tagging allows a user to track their campaign in the backend of the CRM. bit.ly/mUHhTUCopyright © 2012 Avature. All Rights Reserved. www.avatureCRM.com
    • EventsCopyright © 2012 Avature. All Rights Reserved. www.avatureCRM.com
    • Events With an Avature portal you can use smart phones or iPads/tablets to capture candidate information at the event. No more paper resumes!Copyright © 2012 Avature. All Rights Reserved. www.avatureCRM.com
    • Let candidates join your talent network via text message. Try it! Text the word DEMO to 90206Copyright © 2012 Avature. All Rights Reserved. www.avatureCRM.com
    • ReportingCopyright © 2012 Avature. All Rights Reserved. www.avatureCRM.com
    • ReportingCopyright © 2012 Avature. All Rights Reserved. www.avatureCRM.com
    • ReportingCopyright © 2012 Avature. All Rights Reserved. www.avatureCRM.com
    • CONCLUSION Constructing the unique experience of every prospect - shifting from job-centric recruiting to talent-centric recruiting Managing engagement across traditional and social media – all the way to hire Agile, optimized, and measured – game changing recruiting solutions at work Merchandising concepts matter (point-of-sale) – the candidate is the customer – understanding behaviors & preferences Segmentation – the holy grail of experienced marketers – because they do not treat all people the sameCopyright © 2012 Avature. All Rights Reserved. www.avatureCRM.com