Your SlideShare is downloading. ×
Sm buzz  recruit dc presentation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Sm buzz recruit dc presentation

644

Published on

Published in: Education, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
644
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
29
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Social Media Buzz Session what | separates the | best from | the | rest Facilitated by: Susan D. Strayer | www.susanstrayer.com @SusanDStrayer | @DailyCareerTips
  • 2. Shout Out to Our Sponsors.
  • 3. Social Recruiting? S OCIAL M EDIA The power of a network + something to share + platforms to share it on = social media … for recruiting Friends and Family Marketing Media
  • 4. Here to help. Kelly Dingee | AIRS www.linkedin.com/in/kellydingee Peter Radloff | Strayer University www.linkedin.com/in/peteradloff Ben Gotkin | RSM McGladrey www.facebook.com/mcgladreycareers Susan Strayer | SusanStrayer.com @DailyCareerTips | @SusanDStrayer
  • 5. 3rd And we’re here to talk about it. If Facebook were a country it would be the 3 rd largest in the world No . 1 Facebook’s rank in terms of weekly traffic (Google is #2) 80% Percentage of companies using some form of social recruiting Percentage of companies using LinkedIn 95% The future of recruiting is social.
  • 6. Let’s Talk.
    • Choose one medium.
    • Join the group.
    • Choose a reporter.
    • Contribute. Listen. Learn.
    • As a group, distill conversation into 3-5 headlines.
    • For example:
      • if someone was new to using Facebook for social recruiting, what are the key headlines to share?
    • Reporter to share your NEWS in 30 minutes.
  • 7. EXTRA! EXTRA!
  • 8. Headlines
    • Use Linked in for self and company promotion and branding
    • Completeness of profile is key—make sure the profile is clear and detailed
    • Engaging in groups is very helpful—find groups that fit needs and interests
    • Linked In vs. other social networks-decide what to use and connect to each other
    • Access the Linked In user guide—and learn how to use properly: http:// learn.linkedin.com /new-users/
    • Stay on top of candidates for OFCCP compliance/tracking purposes
    • Evaluate the premium services to determine if paying for a subscription/additional services will help.
    • Be sure to focus on managing your company profile
  • 9. Tools
    • LinkedIn: www.linkedin.com
    • LinkedIn Tutorials: http://www.interactiveinsightsgroup.com/blog1/linkedin-superguidetutorials-tips-and-tool/
    • New User Starter Guide: http://learn.linkedin.com/new-users/
    • LinkedIn toolbox: http://www.linkedin.com/static?key=tools
  • 10. Headlines Headline Headline Headline Headline Headline
    • Get in early—a small percentage of organizations are actually using
    • Make sure you have resources devoted to use and an understanding of tool
    • Prepare how to handle negative feedback, align with corporate communication on messaging
    • Determine how much time you need a week—average seems to be a few hours
    • Prepare your argument for use—making the case to leaders, this is not a fad, it’s a trend
    • Use news feeds and walls to engage users
    • Use advertising for engagement; PPC (pay per click ads) can be valuable
    • Think of Facebook as extension of careers site
  • 11. Tools Headline Headline Headline Headline Headline
    • Facebook: www.facebook.com
    • Inside Facebook: www.insidefacebook.com
    • Facebook Tools and Tips: http://www.insidecrm.com/features/facebook-marketing-toolbox-012308/
    • Business Page Tutorial: http://activerain.com/blogsview/291956/facebook-business-pages
  • 12. Headlines
    • Use Twitter to engage rather than source
    • Develop strategy on content, what’s your goal?
    • Should be an extension of employer brand, work w/ your marketing team to align with their strategy too
    • In bio tell people goal: “Follow us to…”, give them a sense of what they’ll get from following you.
    • Work on a followers plan, link to other social media sites, re-tweet content and reach out to users
    • Determine who will use Twitter and give guidelines
    • Twitter stats: growth in 50+ and high % African-American, focus on high-earners income 65K and up
    • Look for leaders in your field and follow/engage
    • Also can be a job search tool
  • 13. Tools
    • Twitter: www.Twitter.com
    • Tweet Deck: www.tweetdeck.com
    • Companies Recruiting on Twitter: http:// bit.ly/eEsKy
    • Tweet Later: www.tweetlater.com
    • Bit Ly (shortens links): http://bit.ly
    • Twitter Backgrounds: www.twitbacks.com
    • Twitter Backup: www.backupmytweets.com
    • Comprehensive List of Twitter tools:
    • http://thesocialmediaguide.com.au/2009/05/30/the-ultimate-list-of-twitter-tools/
    • Twitter tutorial: http://www.slideshare.net/Griner/the-twitter-tutorial
  • 14. Thanks for playing. slides and headlines online: www.slideshare.net/sstrayer www.slideshare.net/RecruitDC or www.susanstrayer.com

×