Have you ever searched brand tattoo on google images? Woah. Scary. Brand awareness does not equate to brand differentiation.I have an iPod not an mp3 player I like captain crunch cereal not store brand.
Let’s talk metrics.I tried to find a picture of a woman who looked confused… but let’s face it… well, maybe there is no such thing?Do we measure? Yes we measure. Some of the numbers are easy and obvious and other numbers not so much. There are SO MANY numbers to look at… We drive traffic +300K. We can see who has visited our site, who has joined our community, who has applied, how many positions they have applied for +200KWe saved money on what some would consider “traditional recruitment strategies.” +$300KHow do we pull it all together to adjust our recruitment strategy.How do avoid being overloaded? You find the right people. You find someone who loves this stuff. You find someone who loves the numbers. Are they the same person? Maybe if you’re lucky. If not, then hire the right people.
Good measure of your community engagement success - will your community defend you when you get a negative comment? People are always talking about your brand – better to hear about it and be responsiveWe polled our new hires…672 people responded to the survey: 291 External Hires and 381 Internal HiresMore than 45% uses one or more of our social networking spaces in their hiring process. Our blog was the most frequently used property and reported as the most helpful. (32% of Internal Hires and 17% of External Hires)Facebook was the next most popular for both Internal (12%) and External (11%)Career Connections eNewsletter was the 3rd most popular for both groups but utilized a bit more by Externals (11%) than Internals (7%)The discipline specific microsites were used by 6-8% of External Hires.
recruitDC presentation by Kerry Noone, Sodexo
1<br />So you launched a Corporate Career <br />Facebook Page, now what?<br />April 28, 2011<br />Kerry Noone, Sodexo<br />
I’m not in this alone.<br />twitter.com/SodexoCareers/SodexoRecruiters<br />bit.ly/SodexoTweeps<br />
A few of the facts:<br />North American Facts:<br />6,000 clients served in the U.S., Canada, and Mexico<br />10 million consumers served every day<br />700 facilities management sites<br />9.3 million meals served every day<br />120,000 employees in North America <br />8.0 billion (USD) in annual revenue (Fiscal Year 2010)<br />Worldwide Facts:<br />15.3 billion € revenue<br />380,000 employees and 34,000 sites<br />50 million consumers every day in 80 countries<br />21st largest employer worldwide<br />
Just because we tell them how great we are doesn’t mean <br />we are great.<br />At Sodexo, we believe that the Quality of Life contributes to the progress of individuals and performance of organizations. We support and encourage our employees to shape their own future and grow with the company... <br />
Our employer brand is the difference between working for a “food service company” and working for Sodexo. <br />
Peoplechange what people think about our brand.<br />Real people with real stories. <br />
Employees define your employer brand. <br />twitter.com/SodexoCareers/SodexoRecruiters<br />bit.ly/SodexoTweeps<br />
So you launched a Corporate Career Facebook Page, now what?<br />Be responsive, authentic, and honest or don’t bother.<br />
Recruiting outside the box starts with our own department.<br />
It’s not about the numbers. Oh wait… yes, it is. <br />
The numbers are not engagement. Oh wait… yes, they are.<br />More than 45% of our candidates used one or more of our social networking spaces in their Sodexo job search. <br />
If you can’t get your own people to engagehow are you <br />going to get others to engage?<br />We want to engage in a meaningful and long lasting way.<br />
“The new technologies are not only changing the way we communicate, but communication itself, so much so that it could be said that we are living through a period of vast cultural transformation. This means of spreading information and knowledge is giving birth to a new way of learning and thinking, with unprecedented opportunities for establishing relationships and building fellowship.”<br />
Who the hello is going to argue with the Pope? <br />
Sometimes it’s trial an error, sometimes it’s instinct, <br />but most of the it’s strategy. <br />
You have to know where you want to go before <br />you start the journey.<br />
Look at what other companies are doing. <br />Add your own touch. Be respectful.<br />
“If you don't have a mobile strategy, you don't have a <br />future strategy.” - Ian Carrington, EMEA, Google <br />http://m.Sodexo.Jobs<br /><ul><li>+3000 visits and just under 20,000 page views/month.
~50% of visitors are on the Android Operating system; 23% on iPhone and 8% on Blackberry
8% of the traffic is now coming from iPads</li></li></ul><li>We look at the company, we look at our numbers, we look at our tools, we look at our employees, and we make adjustments.<br />
Accept that some days you're the pigeon, and that <br />some days you are the statue.<br />Not everyone is going to “like” us.<br />
First, have a comment policy. Second, stick to the policy. <br />Third, make sure people know about your policy. <br />
We will never reach the finish line. <br />If we do… then we did something wrong.<br />
“I recently interviewed for a career position with Sodexo. Unfortunately I was not the person selected. The hiring manager called me to explain the person selected for the position was a current Sodexo employee who was advancing his career. I was disappointed but I knew that I was right when I applied to Sodexo for a career position. Knowing that if you are currently employed with Sodexo and do well, promotions will come. When looking for a new employer it is important to know how they treat employees. All this has done is make me want to work there even more.”<br />
26<br />email@example.com<br />@SodexoCareers<br />Text “KerryNoone” to 50500<br />