Socialmedia

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Introduction to Social Media

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Socialmedia

  1. 1. Social Media as a Recruiting tool Speaker : Ada Morgan Recruiter: Campus Crusade for Christ
  2. 2. Twitter: <ul><li>July 2009: estimated, 22million users on twitter </li></ul><ul><li>Can be a captive audience for your company or product </li></ul><ul><li>Biggest value is the networking/relationship building it provides </li></ul><ul><li>Your messages can be RT, emailed, or instant messaged. </li></ul>
  3. 3. The Candidates of Today <ul><li>Want to be a part of something bigger than them </li></ul><ul><li>Want to feel they are making a difference </li></ul><ul><li>Are connected more than ever </li></ul><ul><li>Are more informed </li></ul>
  4. 4. Employers should <ul><li>Build your network of potential candidates </li></ul><ul><li>Market your employer brand </li></ul><ul><li>Tweet your job openings </li></ul><ul><li>Post links to articles/podcasts/photos or videos </li></ul><ul><li>Keep your network informed of projects your company is working on. </li></ul>
  5. 5. Useful Sites <ul><li>www.searchtwitter.com (search engine) </li></ul><ul><li>www.twellow.com (twitter directory) </li></ul><ul><li>twitterjobsearch.com </li></ul><ul><li>http://www.techhit.com (outlook) </li></ul><ul><li>www.tweetlater.com (automated messages) </li></ul>
  6. 6. Finding Followers <ul><li>Put your Facebook and Twitter ID on your website, email messages, business cards, blogs and job postings. </li></ul><ul><li>Search Twitter and Facebook for potential followers; start by following them. </li></ul>
  7. 7. Facebook Fan Page <ul><li>Create a fan page </li></ul><ul><li>Be specific with the name you chose </li></ul><ul><li>Poke others, comment on their postings, or respond to them if they comment on yours. </li></ul><ul><li>Are visible to unregistered persons </li></ul><ul><li>Allows you to keep statistics on visitors </li></ul><ul><li>Persons more open to becoming a fan </li></ul>
  8. 8. Why This is Important <ul><li>Search Engine Optimization (SEO) </li></ul><ul><li>Ability to deliver your message quickly to a large group </li></ul><ul><li>Get people interested in your product/company </li></ul><ul><li>Humanize your company </li></ul><ul><li>Stay on the mind of the candidates. </li></ul>
  9. 9. STATS <ul><li>Percent of global internet users who visit Facebook + 20.01% within the last three months. (250 million + active users) </li></ul><ul><li>Twitter + 141.9% </li></ul><ul><li>Monster.com +1.3% </li></ul><ul><li>Careerbuilder -2.1 % </li></ul><ul><li>Dice + 6.7 </li></ul>
  10. 10. Drawbacks <ul><li>A clear strategy on what information you want to convey and what your goal is: Needed </li></ul><ul><li>You open the doors of your company; think before you post </li></ul><ul><li>The results are hard to measure </li></ul><ul><li>Time </li></ul>
  11. 11. Conclusion <ul><li>Set a goal; have a clear strategy </li></ul><ul><li>Master one medium at a time </li></ul><ul><li>Manage your online reputation: highlight positives about your company </li></ul><ul><li>Highlight specific jobs weekly or monthly </li></ul><ul><li>Visually stimulate </li></ul><ul><li>Prepare to change </li></ul><ul><li>Promote </li></ul>
  12. 12. <ul><li>JOHN F. KENNEDY : </li></ul><ul><li>Change is the law of life. And those who look only to the past or present are certain to miss the future. </li></ul>

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