Brave New Radio - Martin liss (ENERGY Duitsland)

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Brave New Radio - Martin liss (ENERGY Duitsland)

  1. 1. Stop whining! from old school revenue to new money
  2. 2. Overview <ul><li>What‘s the problem? </li></ul><ul><li>two ways of how did we adressed the problem. </li></ul><ul><li>examples, thought starters, results </li></ul><ul><li>How to sell a new revenue opportunity - internally and externally </li></ul>
  3. 3. 1. What‘s the problem? <ul><li>Classic radio sales are limited. </li></ul><ul><li>The media world changes. </li></ul><ul><li>The (radio) consumers‘ behaviour change. </li></ul><ul><li>We need to keep up and develop. </li></ul><ul><li>In order to survive. </li></ul>
  4. 4. 2. How we adressed the problem
  5. 5. 2. Two ways of how we adressed the problem <ul><li>One: </li></ul><ul><li>What possible areas of business are there that are related to our core business ? </li></ul><ul><li>entertainment </li></ul><ul><li>music </li></ul><ul><li>human interaction </li></ul>
  6. 6. 2. Two ways of how we adressed the problem <ul><li>Two: </li></ul><ul><li>What possible areas of business are there that are related to our listeners‘ world ? </li></ul><ul><li>party </li></ul><ul><li>food </li></ul><ul><li>social networks </li></ul><ul><li>fashion </li></ul>
  7. 7. 3. examples, thought starters, results <ul><li>From the world of our core business: music. </li></ul>
  8. 8. 3. examples, thought starters, results <ul><li>From the world of our core business: entertainment. </li></ul>
  9. 9. 3. examples, thought starters, results <ul><li>From the world of our listeners: fashion. </li></ul>
  10. 10. 4. How to sell it revenue time
  11. 11. 4. How to sell it <ul><li>A- you need a clear strategy </li></ul><ul><li>B- you need a thorough business plan </li></ul><ul><li>C- you must create emotions </li></ul><ul><li>D- you must display belief </li></ul><ul><li>E- you need commitent, courage…and luck. </li></ul>
  12. 12. <ul><ul><li>Martin Liss </li></ul></ul><ul><ul><li>ENERGY Deutschland </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul>Well, thanks. Any questions?

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