WingFoot Iskiate Case Study

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WingFoot Iskiate Case Study

  1. 1. © 2010 Recipe Marketing
  2. 2. WingFoot Iskiate Case Study © 2012 Recipe Marketing
  3. 3. WingFoot Iskiate Marketing Challenge• WingFoot Iskiate, the first chia drink mix, was created by two nurses who discovered the incredible sustaining power of chia seeds. WingFoot Iskiate is a new company and faced all the challenges of a start-up, particularly brand awareness. © 2012 Recipe Marketing
  4. 4. WingFoot Iskiate Marketing Strategy• Recipe worked with WingFoot Iskiate to position its product as the “Super Natural Energy Drink.” This quickly tells the consumer what the product is and does. © 2012 Recipe Marketing
  5. 5. WingFoot Iskiate Creative Mix• Recipe developed the logo and packaging for WingFoot Iskiate. The package establishes WingFoot Iskiate as an appealing trust-worthy brand and is relevant to the target consumer- heath conscious active adults. © 2012 Recipe Marketing
  6. 6. WingFoot Iskiate Creative Mix• As a part of WingFoot Iskiate’s branding campaign, Recipe developed an e-commerce website. The site also features a blog and testimonials from WingFoot users. The site’s vibrant colors and action photography bring the brand’s energy to life. © 2012 Recipe Marketing
  7. 7. WingFoot Iskiate Results• Within one month of launch, WingFoot Iskiate gained placement in Whole Foods as well as regional specialty grocery stores. Sales continue to grow organically. © 2012 Recipe Marketing

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