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The Pantry Case Study
 

The Pantry Case Study

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    The Pantry Case Study The Pantry Case Study Presentation Transcript

    • © 2010 Recipe Marketing
    • © 2011 Recipe Marketing The Pantry Case Study
    • © 2011 Recipe Marketing The Pantry Marketing Challenge
      • The Pantry Discount Grocers was a new grocery store in Nipomo, CA and faced all the challenges of a new company, mainly building brand awareness.
    • The Pantry Marketing Strategy © 2011 Recipe Marketing
      • After analyzing competitors in the discount grocery industry and grocery industry trends, Recipe developed a positioning to differentiate The Pantry and a marketing plan to create brand awareness.
    • The Pantry Creative Mix © 2011 Recipe Marketing
      • Recipe developed a logo, business cards, and environmental signage that positioned The Pantry as an already established grocery brand.
    • The Pantry Creative Mix © 2011 Recipe Marketing
      • Recipe developed a teaser and landing page web campaign.
    • The Pantry Creative Mix © 2011 Recipe Marketing
      • Recipe developed “the Pantry Bucks” certificates for local distribution to generate trial and as an incentive to increase repeat visits among current shoppers.
    • The Pantry Results © 2011 Recipe Marketing
      • The Pantry Discount Grocers successfully launched and continues to grow business steadily.