The Pantry Case Study

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The Pantry Case Study

  1. 1. © 2010 Recipe Marketing
  2. 2. © 2011 Recipe Marketing The Pantry Case Study
  3. 3. © 2011 Recipe Marketing The Pantry Marketing Challenge <ul><li>The Pantry Discount Grocers was a new grocery store in Nipomo, CA and faced all the challenges of a new company, mainly building brand awareness. </li></ul>
  4. 4. The Pantry Marketing Strategy © 2011 Recipe Marketing <ul><li>After analyzing competitors in the discount grocery industry and grocery industry trends, Recipe developed a positioning to differentiate The Pantry and a marketing plan to create brand awareness. </li></ul>
  5. 5. The Pantry Creative Mix © 2011 Recipe Marketing <ul><li>Recipe developed a logo, business cards, and environmental signage that positioned The Pantry as an already established grocery brand. </li></ul>
  6. 6. The Pantry Creative Mix © 2011 Recipe Marketing <ul><li>Recipe developed a teaser and landing page web campaign. </li></ul>
  7. 7. The Pantry Creative Mix © 2011 Recipe Marketing <ul><li>Recipe developed “the Pantry Bucks” certificates for local distribution to generate trial and as an incentive to increase repeat visits among current shoppers. </li></ul>
  8. 8. The Pantry Results © 2011 Recipe Marketing <ul><li>The Pantry Discount Grocers successfully launched and continues to grow business steadily. </li></ul>

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